A lot of the work weve done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
By Jenny Priestley
Published: May 13, 2022 Updated: May 17, 2022
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
target=_blank title=Share on LinkedIn class=share-linkedin>
The executive team behind the new BT Sport have promised the broadcaster will continue to innovate following its move to a joint venture between Warner Bros Discovery and BT.
BT Sport has always been keen to push the boundaries of both production and delivery, most recently trialling a 4K HDR workflow for the Tyson Fury v Dillian Whyte WBC heavyweight fight, as well as delivering the UK's first 8K top-tier sport broadcast into the home.
Discussing their plans for once the joint venture clears regulatory approval, Warner Bros Discovery Sports president Andrew Georgiou; BT Sport COO Jamie Hindhaugh; and Warner Bros Discovery SVP, Content and Production, Scott Young insisted the joint venture will continue to innovate.
It is something that Jamie has championed, said Young. The last thing we want to do is stop any of that innovation.
Innovation through sports broadcasting is not just through technology, but it's by way of the rights that we acquire and how we deliver those rights to people on the right platforms, and how we put this together under one sport ecosystem, he continued. So I think the innovation is not just around technology, but it's about how we build a sports platform that is absolutely a premium to our audience. For us it means sport is entertainment, and we're now rolling out this massive sports business into a unique entertainment platform of Warner Bros Discovery. I think how those two things mix together is going to be a great product offering for our customers.
Hindhaugh added that BT Sport does not do innovation for innovation sake. He intends for the broadcaster to continue looking at how it engages audiences and gives them the right experience that takes them to the heart of sport .
We're all on the same page with that, but it's doing the right things to engage the audiences and give them that access to the sport that they love, he said.
Asked how the joint venture will work with the wider Warner Bros Discovery group when it comes to technology, Georgiou was keen to talk up the company's content credentials.
We produce content, whether it be kids content, premium scripted content, movie content, whatever the content genre might be, we just think about content, he stressed. It is really important for people who produce content to be working with people who have nothing else on their mind.
He added that for BT Sport that means it is now working with a co-owner that is completely focused on content. BT by the admission of Mark Allera does many different things, They're not just a content business but they're a telephony business and a fibre and cable business.
We have one of the most invested technology businesses in the world. We serve from a sporting sense 50 different markets in 19 different languages, said Georgiou. For the Olympics that we covered in Tokyo, we had 56 simultaneous feeds coming in during one day from different events that we then had to distribute across those markets in each of those languages. We've got technology in our business, so taking the best of what BT's got in technology and you look at what they've done, and you take what we've done and you put it together, we've got an embarrassment of riches when it comes to technology. We just need to put it to work in serving the engagement of the consumer and that's ultimately where we've got to focus that technology.
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, added Hindhaugh. That stays. The JV brings together that strength, that strategic insight that enables the brilliant content being created to get to more people in different ways. So I think it's a really exciting opportunity.
Curation is likely to be a key part of the landscape going forward, said Young, following engagement seen by Warner Bros Discovery during their coverage of both the Summer and Winter Olympics.
People want to be able to enjoy sport in the way it's curated for them, whether it be through a traditionally produced broadcast covering a sport, or through the minutiae of being able to go into the Tokyo Olympics and choose that they're just going to watch one sport, he explained. That day where we had 56 simultaneous streams we saw people enjoying the sport they wanted to watch and I think that's where we start to really connect with our audience and work out how they want to enjoy the sport that we're going to serve up to them. Serving the customer with the massive depth of the platforms we've got is going to be day two once we get past day one.
We've got passionate teams on both sides that that are looking forward to working together, added Young. The sports industry is actually quite small. Everybody's been around the houses, so there are loads of people that already know each other, which is fantastic, and they're very keen to start working together again.
Where we produce this from, how we use remote facilities and how that helps us deliver content smarter to the audience remains to be seen. T
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
A lot of the work weve done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
