
A lot of the work weve done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
By Jenny Priestley
Published: May 13, 2022 Updated: May 17, 2022
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
target=_blank title=Share on LinkedIn class=share-linkedin>
The executive team behind the new BT Sport have promised the broadcaster will continue to innovate following its move to a joint venture between Warner Bros Discovery and BT.
BT Sport has always been keen to push the boundaries of both production and delivery, most recently trialling a 4K HDR workflow for the Tyson Fury v Dillian Whyte WBC heavyweight fight, as well as delivering the UK's first 8K top-tier sport broadcast into the home.
Discussing their plans for once the joint venture clears regulatory approval, Warner Bros Discovery Sports president Andrew Georgiou; BT Sport COO Jamie Hindhaugh; and Warner Bros Discovery SVP, Content and Production, Scott Young insisted the joint venture will continue to innovate.
It is something that Jamie has championed, said Young. The last thing we want to do is stop any of that innovation.
Innovation through sports broadcasting is not just through technology, but it's by way of the rights that we acquire and how we deliver those rights to people on the right platforms, and how we put this together under one sport ecosystem, he continued. So I think the innovation is not just around technology, but it's about how we build a sports platform that is absolutely a premium to our audience. For us it means sport is entertainment, and we're now rolling out this massive sports business into a unique entertainment platform of Warner Bros Discovery. I think how those two things mix together is going to be a great product offering for our customers.
Hindhaugh added that BT Sport does not do innovation for innovation sake. He intends for the broadcaster to continue looking at how it engages audiences and gives them the right experience that takes them to the heart of sport .
We're all on the same page with that, but it's doing the right things to engage the audiences and give them that access to the sport that they love, he said.
Asked how the joint venture will work with the wider Warner Bros Discovery group when it comes to technology, Georgiou was keen to talk up the company's content credentials.
We produce content, whether it be kids content, premium scripted content, movie content, whatever the content genre might be, we just think about content, he stressed. It is really important for people who produce content to be working with people who have nothing else on their mind.
He added that for BT Sport that means it is now working with a co-owner that is completely focused on content. BT by the admission of Mark Allera does many different things, They're not just a content business but they're a telephony business and a fibre and cable business.
We have one of the most invested technology businesses in the world. We serve from a sporting sense 50 different markets in 19 different languages, said Georgiou. For the Olympics that we covered in Tokyo, we had 56 simultaneous feeds coming in during one day from different events that we then had to distribute across those markets in each of those languages. We've got technology in our business, so taking the best of what BT's got in technology and you look at what they've done, and you take what we've done and you put it together, we've got an embarrassment of riches when it comes to technology. We just need to put it to work in serving the engagement of the consumer and that's ultimately where we've got to focus that technology.
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, added Hindhaugh. That stays. The JV brings together that strength, that strategic insight that enables the brilliant content being created to get to more people in different ways. So I think it's a really exciting opportunity.
Curation is likely to be a key part of the landscape going forward, said Young, following engagement seen by Warner Bros Discovery during their coverage of both the Summer and Winter Olympics.
People want to be able to enjoy sport in the way it's curated for them, whether it be through a traditionally produced broadcast covering a sport, or through the minutiae of being able to go into the Tokyo Olympics and choose that they're just going to watch one sport, he explained. That day where we had 56 simultaneous streams we saw people enjoying the sport they wanted to watch and I think that's where we start to really connect with our audience and work out how they want to enjoy the sport that we're going to serve up to them. Serving the customer with the massive depth of the platforms we've got is going to be day two once we get past day one.
We've got passionate teams on both sides that that are looking forward to working together, added Young. The sports industry is actually quite small. Everybody's been around the houses, so there are loads of people that already know each other, which is fantastic, and they're very keen to start working together again.
Where we produce this from, how we use remote facilities and how that helps us deliver content smarter to the audience remains to be seen. T
Most recent headlines
04/11/2022
The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too.
DTS Headphone:X technology creates immersive soundsc...
19/05/2022
NEW YORK A new report from Nielsen has found a significant increase in the representation of Asian American, Native Hawaiian and Pacific Islander in streaming T...
19/05/2022
PITTSBURGH NEP Group has announced that its U.S. Broadcast Services team has released a new mobile unit, Supershooter 6, powered by NEP's Broadcast Control ...
19/05/2022
SAN DIEGO The San Diego Gulls of the American Hockey League (AHL) have expanded game coverage across KSWB (Fox-5) and KFMB (CBS-8) here as well as via streaming...
19/05/2022
LONDON Visual effects services (VFX) provider DNEG has announced a new multiyear services agreement with Netflix....
19/05/2022
NEW YORK Optimum, a brand of Altice USA, has announced that it will soon be offering Optimum 5 Gig Fiber Internet, a broadband tier that the company is billing ...
19/05/2022
COPENHAGEN / STOCKHOLM / OSLO Pluto TV has expanded to the Nordics, launching in Sweden, Denmark and Norway with a programming line-up that features more than 7...
19/05/2022
RAYMOND, Maine Dielectric has appointed 27-year broadcast industry veteran Dave Benco as the company's Western sales manager. Reporting to Vice President of...
19/05/2022
SACRAMENTO Veteran local news executive Mary Baynes has been named vice presiden...
19/05/2022
Berklee City Music Receives Grant from the National Endowment for the Arts The $25,000 award will support City Music's High School Academy and Preparatory...
19/05/2022
Scripps Research awarded $67 million by NIH to lead new pandemic preparedness center The multidisciplinary center will focus on development of antiviral drugs t...
19/05/2022
Every Capitol Broadcasting division is taking part in a CBC Cares effort to highlight the agencies and organizations supporting Ukraine. From parking lot flags...
18/05/2022
--
By Stephanie Ornelas
In all things, to progress - to get better - means to listen and to learn. For documentary filmmakers, it's paramount they list...
18/05/2022
-- Greg Nava (far left) and Anna Thomas attend a Directors Lab at the Sundance Resort in 1981....
18/05/2022
Musik och podcasts r inte bara till f r underh llning - det r ocks bra f r at...
18/05/2022
Last year, Spotify created Frequency, a global initiative and holistic destinati...
18/05/2022
In February, Spotify hosted The Free Studio, a four-day residency that brought n...
18/05/2022
Music and podcasts aren't just for entertainment-they're great for focusing, unwinding, and learning, too. With our new offering, Spotify for Work, a ...
18/05/2022
As one of Amazon Prime's earliest hits, Bosch left a legion of watchers wanting more after its Season 7 finale. Bosch fans can rest assured knowing that the...
18/05/2022
Just as augmented reality overlays can reduce soldier workload by providing on-demand situational awareness in a heads-up display, the technology likewise eases...
18/05/2022
Despite Double-Digit Growth in Data Traffic and 5G Expansions, Operators Limited Carbon Emissions Growth to 2% in 2021
18 May, London: The number of mobile ope...
18/05/2022
EditShare Delivers Award-Winning Technology for Media Production Leaders in the ...
18/05/2022
DURHAM, NH Consumers who want to literally cut the final cord from their cable providers are accelerating their adoption of fixed wireless home internet service...
18/05/2022
NEW YORK The XFL has announced a new, global multi-year agreement with The Walt Disney Company and ESPN, which includes exclusive broadcast rights for all gamed...
18/05/2022
Franken FM is on the agenda at the FCC....
18/05/2022
OWC was at the 2022 NAB Show highlighting its solutions designed to give content creators the ability to extend the capabilities of their processing and storage...
18/05/2022
The ATSC has released the agenda for its annual meeting next month. Traditionally held in May in Washington D.C., the conference is moving this year to Detroit,...
18/05/2022
Berklee Launches Connect 2022 EDI Summit Sponsored by Ableton and Elektron, the four-day program unites industry-leading creatives, manufacturers, and educato...
18/05/2022
Alumnus Receives Fulbright Award to India Calvin McCormack M.M. '21, a graduate of Berklees campus in Valencia, Spain, is the third Berklee alum to receiv...
18/05/2022
The non-exclusive agreement will see DNEG provide premium VFX services for Netflix across domestic and international markets
By Jenny Priestley
Published: May...
18/05/2022
Scanity produces digitisation for new feature films, film archive scanning for m...
18/05/2022
Mediapro will have 200 members of staff on site for the match, employing two OB units
By Jenny Priestley
Published: May 18, 2022
Mediapro will have 200 mem...
18/05/2022
Technology fits perfectly within the strategic direction at Telestream said CEO ...
18/05/2022
Former Hallmark Channel head Bill Abbott, whose family-friendly GAC Media has started to build an ardent following, plans to launch a direct-to-consumer app cal...
18/05/2022
The FCC is seeking comment on its latest report to Congress on the state of competition in the communications marketplace, the first under new chair Jessica Ros...
18/05/2022
While many are ready to shovel dirt on traditional television, measurement company iSpot.tv has issues a new report on the 2021-22 television season that shows ...
18/05/2022
Integral Ad Science said it has launched Control Panel, a group of reporting and planning tools that help clients understand the value and return on investment ...
18/05/2022
ABC said that its late-night show Jimmy Kimmel Live! will be returning to Brooklyn, New York, in the fall....
18/05/2022
Backed by more resources and more programming thanks to Univision's combination with Televisa, Donna Speciale, president of U.S. advertising sales and marke...
18/05/2022
ABC has revealed its fall schedule, in advance of its upfront presentation in New York May 17. New series include dramas The Rookie: Feds and Alaska....
18/05/2022
Jeopardy! gained in the week ended May 8 as super-contestant Mattea Roach departed the show on Friday, May 6 after racking up $560,983 in winnings before losing...
18/05/2022
AMC Networks continued to make changes in its leadership team, with marketing veteran Len Fogge named president of marketing....
18/05/2022
TelevisaUnivision held its upfront presentation at the Javits Center in New York...
18/05/2022
NEVADA CITY, Calif. Telestream has acquired privately held cloud media processing firm Encoding.com, the company announced today. Financial details were not dis...
18/05/2022
LAUSANNE, Switzerland iWedia has launched its ATSC 3.0 broadcast and broadband software stack, a new offering that is designed to speed up ATSC 3.0 deployments ...
18/05/2022
CINCINNATI The E.W. Scripps Company and Google have announced that they will be working together on a multi-year initiative to help experienced journalists with...
18/05/2022
The FCC is seeking comment on its latest report to Congress on the state of competition in the communications marketplace, the first under new chair Jessica Ros...
18/05/2022
BRISTOL, Conn. Following its success with alternative broadcasts of Monday Night Football with Peyton and Eli Manning, ESPN is planning to offer an alternative ...
18/05/2022
NEW YORK Syncbak has appointed broadcast and streaming technology executive Mike Fass as vice president of broadcast services....
18/05/2022
FREMONT, Calif. Digital Nirvana, a provider of media monitoring and metadata generation services, has announced that Jim Daves has joined the company as its new...