A lot of the work weve done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
By Jenny Priestley
Published: May 13, 2022 Updated: May 17, 2022
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
target=_blank title=Share on LinkedIn class=share-linkedin>
The executive team behind the new BT Sport have promised the broadcaster will continue to innovate following its move to a joint venture between Warner Bros Discovery and BT.
BT Sport has always been keen to push the boundaries of both production and delivery, most recently trialling a 4K HDR workflow for the Tyson Fury v Dillian Whyte WBC heavyweight fight, as well as delivering the UK's first 8K top-tier sport broadcast into the home.
Discussing their plans for once the joint venture clears regulatory approval, Warner Bros Discovery Sports president Andrew Georgiou; BT Sport COO Jamie Hindhaugh; and Warner Bros Discovery SVP, Content and Production, Scott Young insisted the joint venture will continue to innovate.
It is something that Jamie has championed, said Young. The last thing we want to do is stop any of that innovation.
Innovation through sports broadcasting is not just through technology, but it's by way of the rights that we acquire and how we deliver those rights to people on the right platforms, and how we put this together under one sport ecosystem, he continued. So I think the innovation is not just around technology, but it's about how we build a sports platform that is absolutely a premium to our audience. For us it means sport is entertainment, and we're now rolling out this massive sports business into a unique entertainment platform of Warner Bros Discovery. I think how those two things mix together is going to be a great product offering for our customers.
Hindhaugh added that BT Sport does not do innovation for innovation sake. He intends for the broadcaster to continue looking at how it engages audiences and gives them the right experience that takes them to the heart of sport .
We're all on the same page with that, but it's doing the right things to engage the audiences and give them that access to the sport that they love, he said.
Asked how the joint venture will work with the wider Warner Bros Discovery group when it comes to technology, Georgiou was keen to talk up the company's content credentials.
We produce content, whether it be kids content, premium scripted content, movie content, whatever the content genre might be, we just think about content, he stressed. It is really important for people who produce content to be working with people who have nothing else on their mind.
He added that for BT Sport that means it is now working with a co-owner that is completely focused on content. BT by the admission of Mark Allera does many different things, They're not just a content business but they're a telephony business and a fibre and cable business.
We have one of the most invested technology businesses in the world. We serve from a sporting sense 50 different markets in 19 different languages, said Georgiou. For the Olympics that we covered in Tokyo, we had 56 simultaneous feeds coming in during one day from different events that we then had to distribute across those markets in each of those languages. We've got technology in our business, so taking the best of what BT's got in technology and you look at what they've done, and you take what we've done and you put it together, we've got an embarrassment of riches when it comes to technology. We just need to put it to work in serving the engagement of the consumer and that's ultimately where we've got to focus that technology.
A lot of the work we've done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, added Hindhaugh. That stays. The JV brings together that strength, that strategic insight that enables the brilliant content being created to get to more people in different ways. So I think it's a really exciting opportunity.
Curation is likely to be a key part of the landscape going forward, said Young, following engagement seen by Warner Bros Discovery during their coverage of both the Summer and Winter Olympics.
People want to be able to enjoy sport in the way it's curated for them, whether it be through a traditionally produced broadcast covering a sport, or through the minutiae of being able to go into the Tokyo Olympics and choose that they're just going to watch one sport, he explained. That day where we had 56 simultaneous streams we saw people enjoying the sport they wanted to watch and I think that's where we start to really connect with our audience and work out how they want to enjoy the sport that we're going to serve up to them. Serving the customer with the massive depth of the platforms we've got is going to be day two once we get past day one.
We've got passionate teams on both sides that that are looking forward to working together, added Young. The sports industry is actually quite small. Everybody's been around the houses, so there are loads of people that already know each other, which is fantastic, and they're very keen to start working together again.
Where we produce this from, how we use remote facilities and how that helps us deliver content smarter to the audience remains to be seen. T
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
30/04/2024
LOUISVILLE, Ky. In another sign that broadcasters are finally using NextGen TV broadcasts to offer viewers new features instead of simply simulcasting existing ...
30/04/2024
OKLAHOMA CITY The Oklahoma Journalism Hall of Fame will induct Blaise Labbe, a group news director for Sinclair Broadcast Group, May 2 at the 54th Anniversary I...
30/04/2024
ATLANTA and ENGLEWOOD, Colo. Cox Media Group and Dish have ended a dispute over retransmission fees that lasted nearly a year and a half with a new multi-year ...
30/04/2024
Video transport solution provider LTN has announced that it is working with TelevisaUnivision to help the Spanish-language media giant migrate to IP-based video...
30/04/2024
ALAMEDA, Calif. Clear-Com has released details about how it played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024 by NBC K...
30/04/2024
CINCINNATI The E.W. Scripps Company is adding Seth Walters to its sales leadership team as head of CTV sales, effective April 29....
30/04/2024
The force was strong at the Durham Bulls Athletic Park on Saturday night, April 27, 2024, as the night netted the ballpark's first official sellout crowd of...
30/04/2024
Revry, a network celebrating queer culture. said its second annual NewFront presentation will be a cabaret-type spectacle showcasing the spirit of the LGBTQ+ co...
30/04/2024
Family Entertainment Television (FETV) said that the Western series The Life and Legend of Wyatt Earp will be joining the network's afternoon lineup startin...
30/04/2024
Bob Bakish, president and CEO of Paramount Global, will depart the company as Paramount explores a merger, according to numerous published reports. The reports ...
30/04/2024
Facebook
Twitter
LinkedIn
Order intake: 5.0 billion, up 47% ( 46% on an organic basis1 )
Sales: 4.4 billion, up 9.8% ( 7.9% on an organic basis)
All f...
29/04/2024
(L-R) Mark Gatiss and Polly Walker on set
Monday 29 April 2024 Further casting is now confirmed for Bookish (6x70), a brand-new drama created by Emmy Award-wi...
29/04/2024
A groundbreaking initiative offering training and mentoring to 30 women journali...
29/04/2024
Even though we've been doing this for over 40 years, a spark of excitement r...
29/04/2024
L3Harris is delivering manpack radios to U.S. Army CH-47 Chinooks as part of the Air-to-Ground Networking Radio program, providing seamless, resilient communica...
29/04/2024
He writes in Defense One: Despite the near-universal acknowledgement throughout the U.S. government and defense industrial base of the criticality of resilient ...
29/04/2024
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/04/2024
Codemill aims to revolutionize media workflow efficiency at this years NAB Show by introducing Just-In-Time (JIT) playback technology in Accurate.Video Validate...
29/04/2024
April 29, 2024
-- TF1 Chooses Broadpeak to Power Targeted Advertising for New...
29/04/2024
LOS ANGELES Allen Media Group (AMG) has partnered with LG Electronics to bring 223 Local Now FAST channels to LG's free streaming service, LG Channels, avai...
29/04/2024
OTTAWA Ross Video has announced the introduction of Raiden, a data-driven weather graphics software that combines data gathering, processing, and visualization ...
29/04/2024
Panalux, a leading rental provider of lighting and power solutions for the motion-picture industry and part of Panavision's end-to-end service offerings for...
29/04/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that it has received a patent on its technology for dynamic autho...
29/04/2024
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Rally Access Workstation, a fully managed solution for editing in...
29/04/2024
Premier Sports, a premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality remote commenta...
29/04/2024
Glookast has chosen Jigsaw24 Media as the only UK channel partner to represent their portfolio of ingest and workflow optimisation products. The agreement, sign...
29/04/2024
Clear-Com played a pivotal role in the seamless coverage of the recent solar eclipse on April 8, 2024. Leveraging its cutting-edge Eclipse HX Digital Matrix i...
29/04/2024
PlayBox Neo will promote its complete range of television channel management, graphic branding and playout solutions to EMEA region media content owners and bro...
29/04/2024
Lingo, RuPaul's word-twisting game show, returns for season two on CBS Friday, May 24. Two episodes air that night, and stream on Paramount Plus, too....
29/04/2024
ESPN and Amazon Prime Video are reportedly close to scoring television rights to the National Basketball Association, according to published reports....
29/04/2024
Judge Judy and Hot Bench, CBS Media Ventures' genre-leading court shows, have been renewed through the 2025-26 TV season in more than 95% of the country, Gr...
29/04/2024
Premier Sports, an Irish-based premium sports broadcaster, has selected QuickLink's Remote Commentary solution for introducing professional, high-quality re...
29/04/2024
The awards celebrate the craft of behind-the-scenes TV talent and the best programmes of 2023
By Matthew Corrigan
Published: April 29, 2024
The awards cel...
29/04/2024
The team at Milk had to create and deliver the VFX and environment work for the royal residences featured in the drama from scratch
By Jenny Priestley
Publis...
29/04/2024
CEO Bob Bakish is expected to leave the company as early as today, with a new leadership committee likely to run the company on an interim basis
By Jenny Pries...
29/04/2024
Albena Ivanova, director, media and entertainment and strategic products at CHAOS talks to TVBEurope about her route into the industry
By TVBEurope Staff
Pub...
29/04/2024
The acquisition gives Grand Technix the opportunity to expand its footprint in the audio visual and broadcast technology sectors
By Jenny Priestley
Published...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
29/04/2024
Tonight on House of Zwide: Zanele tells a surprised Zola that Faith fully suppor...
29/04/2024
Tonight on Scandal: A line is crossed and a mother starts to lose focusDon't miss Friday, 26 April's riveting episode of South African soapie Scandal! o...
29/04/2024
Tonight on Skeem Saam: Evelyn puts measures in place to protect her sonDon't miss Monday, 29 April's riveting episode of South African soapie Skeem Saam...
29/04/2024
April 29th, 2024 UNINTERRUPTED AND TRIBECA ENTERPRISES PARTNER FOR SECOND-ANNUA...
29/04/2024
Rebrand and refresh: SailGP talks bringing its graphics operations inhouse for a...
29/04/2024
Reflecting on a Storied Career: Sean McManus Looks Back While Keeping an Eye on ...
29/04/2024
Drones Take Flight Inside MSG: How Sky Candy Studios is Upping the Excitement fo...
29/04/2024
Back to All News
Netflix Announces a Diverse Lineup of Polish Titles to Debut i...
A lot of the work weve done around innovation within BT Sport has been about looking at and understanding the infrastructure that is in place to be able to take content to people and connect people to content, said Jamie Hindhaugh. That stays.
