Talpa launches talpa middle east to serve arab speaking world

Talpa launches talpa middle east to serve arab speaking world 8 October 2014 - Global content creator Talpa Media is expanding its international production portfolio today with the launch of Talpa Middle East. Based in Dubai, Talpa Middle East will represent Talpas catalogue across North Africa and the Middle East, and produce local versions of Talpa formats.

Talpa has appointed production veteran Ziad Kebbi to lead its new company as Chief Executive Officer, reporting into Talpa Globals Managing Director, Maarten Meijs. Kebbis vast experience includes Arab versions of such global formats as The Voice, Betty La Fea, Deal or No Deal, Wheel of Fortune, Fear Factor Extreme and Who Wants to be a Millionaire?.

Talpa Middle Easts first production will be the third season of MBCs The Voice Arabia, the pan regional Arab adaptation of Talpas global format hit.

Announcing the new company, Talpas Meijs says: The Arab speaking region has been evolving rapidly, both on a technological and industrial level. With 350 million people spread over such a vast area in so many countries, it is clearly a region with many opportunities. Were therefore very pleased to have Ziad Kebbi on board; he has worked with every broadcaster in the region and is thoroughly familiar with the Talpa catalogue.

Adds Kebbi: We can now super serve Arab broadcasters with dedicated resources, local expertise and Talpas format leadership to create outstanding television for Arab audiences everywhere.

In addition to Talpa Media USA, established in 2012, Talpa Middle East is the second fully owned daughter company outside The Netherlands. Talpa wants to be present in its most important markets, either by fully owned daughters or by joint ventures with leading local media companies. Earlier this year, Talpa announced the formation of Talpa UK, Talpa Italy and Talpa Nordic in respectively London, Rome and Copenhagen. From The Netherlands Talpas international division Talpa Global - headed by Managing Director Maarten Meijs - is in close contact with the joint ventures and Talpas fully owned production companies.

Talpas formats catalogue spans scripted and non-scripted genres such as entertainment and reality, and includes titles such as The Voice, The Voice Kids and The Winner Is....

LINK:	http://www.talpa.tv/news/talpa-launches-talpa-middle-east-to-serve-ara...
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