DPA Microphones Chalks Up Impressive Sales Results In Germany posted: 24/09/2018
The combination of a dedicated sales team, a new partner structure, exceptional new products and now a new German website are helping DPA dominate this important market.
DPA Microphones' philosophy of getting closer to dealers and customers has paid dividends in Germany where its new dedicated sales team and reorganized partner structure is achieving results that have exceeded the company's initial expectations by far.
The new company structure and the introduction of new products such as DPA's CORE by DPA amplifier technology has led to this very positive reaction from the German market.
To consolidate this success, DPA has launched a dedicated German website that addresses this important market in its native language and focuses on news, new product information, case studies and local events. It also offers a store locator and product configurator, making it very easy for DPA users to identify exactly the right microphone for their specific needs.
DPA took the decision to strengthen its presence in Germany at the end of 2017 so that it could offer customers better support and improved access to its exceptional product range. The well-known team has a great knowledge and expertise of DPA's product range and the many different areas of the audio industry that DPA serves.
Heading the German operation is Martin Kaaber, DPA's VP of Sales for DACH and Benelux. He is supported by Business Development Manager Florian Kresse, Key Account Manager North Reinhard Stelter and Key Account Manager South Mike Br hl. As of July 1st, Pernille Satsman-N rhede also joined the team as Customer Relation Manager, with responsibility for managing and coordinating DPA workshop and seminar events that are already proving very popular in Germany.
I have no doubt that our highly motivated team has played an important role in our success to date, says Martin Kaaber. However, we are not resting on our laurels because we know there is still a great deal more we can offer the market. For example, product and sales training conducted in German is in huge demand, so Florian Kresse has taken on this responsibility, with the backing of DPA's highly skilled staff in Denmark. We are also delighted to have Pernille onboard as her contribution to the team will enable us to deliver even better assistance and support to the German market.
Kaaber says that the structural changes have been very well received by German partners, all of which are strong in different market segments and have already helped DPA extend its brand reach.
We only sell to the market through our partner network which allows us to support our partners while at the same time fostering close relationships with end users because our emphasis is on support rather than sales. We firmly believe in getting closer to our customers so that we can learn what they need and want in a microphone solution and what obstacles they are trying to overcome.
A good example of DPA's Get Closer' approach to product development is CORE by DPA, which powers its line of d:screet miniature lavalier, d:fine headset and d:vote 4099 Instrument Microphones and creates an even clearer sound by lowering overall distortion and expanding the dynamic range.
The German market has quickly adopted this new technology and we are seeing a significant increase in the amount of CORE products sold, Martin Kaaber adds. Many of our rental partners are switching their DPA products for the equivalent CORE by DPA version and more and more dealers and system integrators are specifying CORE products as the new standard. In recent months we have seen a number of key productions such as Mamma Mia the Musical and Wahnsinn - The Wolfgang Petry Musical relying entirely on CORE by DPA microphones and the feedback we have had from the production companies has been fantastic. We have many more CORE equipped German projects in the pipeline so, for us, the future of this technology is looking very promising indeed.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
DPA Microphones Chalks Up Impressive Sales Results In Germany posted: 24/09/2018 
