
HBO Max's Live Stream of Women's Soccer Match From New Zealand Indicates Future of Audio Streaming service takes in 5.1 PCM audio and outputs it as both DD 5.1 and stereo AAC By Dan Daley, Audio Editor
Monday, January 23, 2023 - 1:32 pm
Print This Story | Subscribe
Story Highlights
Jan. 17 marked yet another in a string of streamed-sports firsts: HBO Max live-streamed its first-ever sports event, when the U.S. Women's Soccer National Team visited the New Zealand team, the 2023 FIFA Women's World Cup co-host. On screen, it may have looked like a typical soccer match, but, under the hood, it was a new kind of workflow, and the event's audio provides a glimpse into the future.
It was a unique night, in the sense that we were taking stems from New Zealand and mixing them in Atlanta at our Techwood Campus facility there, says Neal Roberts, senior director, live experiences, HBO Sports. The promos, bumpers, and all those elements came in from Techwood as well. Then we fed PCM audio through to our broadcast plant and into our contribution encoder, where we took a 5.1 mix in PCM, and output that as both DD 5.1 and stereo AAC. It was not upmixed at any point - even our bumpers and promos and studio shots. Everything was natively 5.1 end to end.
Audio Challenges Whereas much of sports streaming takes audio feeds from the broadcast and simply distributes them via various online channels, the HBO Max production took a different approach. Not surprisingly, there were some challenges, a key one being endemic to the streaming universe.
HBO Max live-streamed the U.S. Women's Soccer National Team match vs. the New Zealand team from Auckland, NZ, on Jan. 17.
There are always challenges when you don't necessarily own the end device in the consumer home, says Roberts. [With] a linear service, the MVPD owns that box, whether it's a satellite distributor or a cable distributor. They own that set-top box, they own the encoder, they own the pipe between them. We're challenged on our side of the industry for direct-to-consumer: we're running software through an app on a box or a television, like a Roku or an Android device or an Apple device, with a mobile device or connected to a lean-back device in the home, but don't own the HDMI that's connected to the TV. We certainly don't own the glass, we certainly don't own the DVR or the soundbar, and we certainly also don't own, nor can we control, the settings that the user could change on a device like a Roku.
We have to work very closely with our support team to ask the right questions and also do regression testing, he continues. If a manifest [streaming-parameter documentation, such as bitrates, etc.] is not correct, the device could potentially pick the wrong codec. Yes, it's complex, but, as long as your manifests are built properly, you're going to deliver a premium experience.
The infrastructure already built into the streaming environment, he adds, is helping ameliorate navigating the increasingly dense consumer end of online content, automatically interrogating home endpoints through HBO Max's own digital infrastructure, which was already in place for the online network's premium-content delivery.
The way we do that, he explains, is through querying the device, asking it what it's capable of. The device says, Okay, I'm connected to this soundbar or this television; I can decode Dolby Digital or I can't. Where it can't, we'll send stereo AAC; where it can decode Dolby Digital , we'll deliver that DD , whether it's 5.1 or Atmos or a stereo signal.
Even though it was our first live broadcast in the U.S., he continues, we were able to leverage the tools that already existed within the application without having [to do] any development work on that side of the chain. There certainly were things upstream in the broadcast plant that we had to confirm because it was the first time we've ever delivered 5.1 OTT or digital. Of course, WBD Sports has been delivering 5.1 through traditional linear pay TV for a long time but never through an OTT service.
Monitor Audio Quality Like many audio supervisors, Roberts had an ad hoc group of about 50 colleagues scattered around the country, assembled via a video bridge to monitor the streamcast and listen for audio quality throughout the entire event. The network's own QC and QA teams participated, and some Dolby Labs folks were monitoring through DP580 reference decoders. They had a lot to be aware of: this was HBO Max's first live 1080p/60 stream.
There were a lot of things we did new that we needed to make sure were robust, he says. Making sure we're seeing meters move and audio's coming out of the right speakers, and is my Apple TV getting AAC or Dolby Digital or is it getting only AAC and is there a problem? Fortunately, we didn't have problems with codec selections.
HBO Max is capable of delivering Dolby's Atmos format today, but HDR will take a bit longer. Given how often the two formats are linked in linear delivery, Roberts says, he's holding off on them for sports at the moment.
Our particular approach will be to deliver HDR either through an upmap or natively when we're ready, he says. We're not, but, in the meantime, we are agnostic from video format to audio format: we will tie Atmos to HD with or without HDR in order to deliver a more premium experience anywhere.
Roberts adds that the match was also the occasion for the inclusion of live closed captions for the first time via HBO Max.
A Future To Look Forward To The success of HBO Max's first live-streamed sports event suggests that the idea will evolve quickly. According to Roberts, the team is already testing various Atmos configurations, including live upmixing of ste
More from Sports Video Group
11/05/2026
New production unit features not only wealth of Ross gear but also Sony cameras, Canon lenses, and a Calrec Argo S audio board...
11/05/2026
Solid State Logic (SSL) has announced TCA Tour, a portable fly-away audio production system built from System T components for broadcast, touring, and live prod...
11/05/2026
Riedel Communications has announced it will serve as Official Connectivity Integ...
11/05/2026
Guntermann and Drunck (G&D) and NETGEAR AV have announced a plugin that automates network configuration for G&D KVM-over-IP deployments on NETGEAR AV Line infra...
11/05/2026
The Famous Group (TFG) and Elite Edge, a production studio specializing in live-action production, show opens, set design, and fabrication for sports and live e...
11/05/2026
The native of S o Paulo, Brazil, will play a crucial role in the broadcaster'...
11/05/2026
Cobalt Digital will exhibit its IPMX/ST 2110 product lineup at BroadcastAsia 2026 (Stand 5D2-4), anchored by the COBALT blueCORE family of standalone signal pro...
11/05/2026
Interra Systems will exhibit at BroadcastAsia 2026 (Stand 5C1-10), demonstrating...
11/05/2026
T-Mobile is serving as a technology partner for the 2026 PGA Championship at Aronimink Golf Club in Newtown Square, Pennsylvania, deploying 5G connectivity and ...
11/05/2026
Vizrt has announced it has been named an Official Technical Supplier of the Eurovision Song Contest 2026, in partnership with host broadcaster ORF. The 70th edi...
11/05/2026
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joini...
11/05/2026
Austrian private broadcaster kronehit publicly awarded SLG Broadcast AG and Lawo...
11/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
08/05/2026
NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...
08/05/2026
Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles
Despite another prosperous WNBA season in 2025, there was no g...
08/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
08/05/2026
Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...
08/05/2026
BFBS (British Forces Broadcasting Service) has announced the selection of Syname...
08/05/2026
UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...
08/05/2026
Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...
08/05/2026
Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...
08/05/2026
Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...
08/05/2026
Young broadcaster will deploy 11-camera complement on large chunk of games, At ...
08/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
08/05/2026
FOX Sports, America's English-language home for the FIFA World Cup 2026, and...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
The streamer aims to provide a fully integrated Spanish language experience with...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
05/05/2026
viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...
05/05/2026
ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...
05/05/2026
Imagine Communications has announced that France T l visions is the first broadc...
05/05/2026
The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...