Sony Pixel Power calrec Sony

HBO Max's Live Stream of Women's Soccer Match From New Zealand Indicates Future of Audio

23/01/2023

HBO Max's Live Stream of Women's Soccer Match From New Zealand Indicates Future of Audio Streaming service takes in 5.1 PCM audio and outputs it as both DD 5.1 and stereo AAC By Dan Daley, Audio Editor

Monday, January 23, 2023 - 1:32 pm

Print This Story | Subscribe

Story Highlights

Jan. 17 marked yet another in a string of streamed-sports firsts: HBO Max live-streamed its first-ever sports event, when the U.S. Women's Soccer National Team visited the New Zealand team, the 2023 FIFA Women's World Cup co-host. On screen, it may have looked like a typical soccer match, but, under the hood, it was a new kind of workflow, and the event's audio provides a glimpse into the future.

It was a unique night, in the sense that we were taking stems from New Zealand and mixing them in Atlanta at our Techwood Campus facility there, says Neal Roberts, senior director, live experiences, HBO Sports. The promos, bumpers, and all those elements came in from Techwood as well. Then we fed PCM audio through to our broadcast plant and into our contribution encoder, where we took a 5.1 mix in PCM, and output that as both DD 5.1 and stereo AAC. It was not upmixed at any point - even our bumpers and promos and studio shots. Everything was natively 5.1 end to end.

Audio Challenges Whereas much of sports streaming takes audio feeds from the broadcast and simply distributes them via various online channels, the HBO Max production took a different approach. Not surprisingly, there were some challenges, a key one being endemic to the streaming universe.

HBO Max live-streamed the U.S. Women's Soccer National Team match vs. the New Zealand team from Auckland, NZ, on Jan. 17.

There are always challenges when you don't necessarily own the end device in the consumer home, says Roberts. [With] a linear service, the MVPD owns that box, whether it's a satellite distributor or a cable distributor. They own that set-top box, they own the encoder, they own the pipe between them. We're challenged on our side of the industry for direct-to-consumer: we're running software through an app on a box or a television, like a Roku or an Android device or an Apple device, with a mobile device or connected to a lean-back device in the home, but don't own the HDMI that's connected to the TV. We certainly don't own the glass, we certainly don't own the DVR or the soundbar, and we certainly also don't own, nor can we control, the settings that the user could change on a device like a Roku.

We have to work very closely with our support team to ask the right questions and also do regression testing, he continues. If a manifest [streaming-parameter documentation, such as bitrates, etc.] is not correct, the device could potentially pick the wrong codec. Yes, it's complex, but, as long as your manifests are built properly, you're going to deliver a premium experience.

The infrastructure already built into the streaming environment, he adds, is helping ameliorate navigating the increasingly dense consumer end of online content, automatically interrogating home endpoints through HBO Max's own digital infrastructure, which was already in place for the online network's premium-content delivery.

The way we do that, he explains, is through querying the device, asking it what it's capable of. The device says, Okay, I'm connected to this soundbar or this television; I can decode Dolby Digital or I can't. Where it can't, we'll send stereo AAC; where it can decode Dolby Digital , we'll deliver that DD , whether it's 5.1 or Atmos or a stereo signal.

Even though it was our first live broadcast in the U.S., he continues, we were able to leverage the tools that already existed within the application without having [to do] any development work on that side of the chain. There certainly were things upstream in the broadcast plant that we had to confirm because it was the first time we've ever delivered 5.1 OTT or digital. Of course, WBD Sports has been delivering 5.1 through traditional linear pay TV for a long time but never through an OTT service.

Monitor Audio Quality Like many audio supervisors, Roberts had an ad hoc group of about 50 colleagues scattered around the country, assembled via a video bridge to monitor the streamcast and listen for audio quality throughout the entire event. The network's own QC and QA teams participated, and some Dolby Labs folks were monitoring through DP580 reference decoders. They had a lot to be aware of: this was HBO Max's first live 1080p/60 stream.

There were a lot of things we did new that we needed to make sure were robust, he says. Making sure we're seeing meters move and audio's coming out of the right speakers, and is my Apple TV getting AAC or Dolby Digital or is it getting only AAC and is there a problem? Fortunately, we didn't have problems with codec selections.

HBO Max is capable of delivering Dolby's Atmos format today, but HDR will take a bit longer. Given how often the two formats are linked in linear delivery, Roberts says, he's holding off on them for sports at the moment.

Our particular approach will be to deliver HDR either through an upmap or natively when we're ready, he says. We're not, but, in the meantime, we are agnostic from video format to audio format: we will tie Atmos to HD with or without HDR in order to deliver a more premium experience anywhere.

Roberts adds that the match was also the occasion for the inclusion of live closed captions for the first time via HBO Max.

A Future To Look Forward To The success of HBO Max's first live-streamed sports event suggests that the idea will evolve quickly. According to Roberts, the team is already testing various Atmos configurations, including live upmixing of ste
LINK: https://www.sportsvideo.org/2023/01/23/hbo-maxs-live-stream-of-womens-...
See more stories from svg

More from Sports Video Group

05/06/2026

LSUs Sarah Ramundt on Celebrating the One-Year Anniversary of The Brand

The university-wide initiative has pushed their creative content to a new level Although collegiate athletics at a single institution can contain numerous spo...

05/06/2026

SVG GameDay, Ep. 18: New York Islanders Brooklyn Boyars - A Career Filled With Championships

In-venue and creative video staffers at the professional and collegiate level ha...

05/06/2026

Synamedia Enters New Chapter Following Lumine Group Acquisition Agreement

Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...

05/06/2026

Ateme, BCE, and Scaleway Announce Sovereign Cloud Media Supply Chain Partnership

Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...

05/06/2026

Audinate Adds Three Models to Dante AVIO Install Adapter Line

Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...

05/06/2026

Sportradar Extends Data and AV Betting Rights Agreement for Wimbledon Beyond 2026

Sportradar Group AG has announced a multi-year extension of its exclusive global...

05/06/2026

M6 Group to Broadcast FIFA World Cup 2026 in 4K UHD via Fransat Satellite Platform

The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...

05/06/2026

The Athletic Adds PGA TOUR Highlights to Golf Coverage

The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...

05/06/2026

Op-Ed: Beyond the Stadium: Why Real-Time Visual Intelligence Will Define World Cup 2026 Security

When the FIFA World Cup arrives in North America in 2026, it will bring more tha...

05/06/2026

FIFA+ Launches Exclusively on DAZN

FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...

05/06/2026

Telemundo Announces Group Stage Broadcast Schedule and Talent Assignments for FIFA World Cup 2026

Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...

05/06/2026

Peacock to Stream Telemundos FIFA World Cup 2026 Coverage in Dolby Vision and Dolby Atmos

Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...

05/06/2026

Formula 1 Extends Las Vegas Grand Prix Through 2037

Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...

05/06/2026

Inside SailGP New York: How Riedel Provides Tech Backbone for Challenging Production Effort

The broadcast-engineering team overcomes wind, speed, and salt water - and dista...

05/06/2026

Virtual Eye Powers Broadcast Graphics Across Golf Productions in Busy Three-Event Week

Deploying both onsite and remote crews, the company is providing calibrated-came...

05/06/2026

ESPN Pivots From REMI to Full On-Site Production for UFL Playoff Game on Daytonas Blank Canvas

With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...

05/06/2026

Free Registration for SVG Regional Sports Production Summit Ends Today!

One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...

05/06/2026

FOX Returns to Saratoga Race Course for 158th Running of Belmont Stakes

For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones The 158th edition of the Belmon...

05/06/2026

Ratings Roundup: NBCs Spurs-Thunder Game 7 Best Since 2016, ESPNs Stanley Cup Final Opener Hits Seven-Year High

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...

04/06/2026

Bitmovin and Akamai Support NRJ Groups Deployment of Akamai Adaptive Media Player 2

Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...

04/06/2026

Telestream to Exhibit at InfoComm 2026 with Live Production and Media Workflow Demonstrations

Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...

04/06/2026

Sony Announces RIALTO 65 Image Sensor Block for VENICE 2, Targeting 2027 Release

Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...

04/06/2026

KOKUSAI DENKI Electric America to Exhibit 4K and Remote Production Solutions at InfoComm 2026

KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...

04/06/2026

Bell Media to Carry All 104 FIFA World Cup 2026 Matches Across TSN, RDS, and Streaming Platforms

Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...

04/06/2026

MASV Case Study: How MASV Reduced Miami HEAT's Road Game Video Transfer Times by 85%

The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...

04/06/2026

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports product...

04/06/2026

NESN Appoints Fahad Haider as Vice President of Operations and Engineering

NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...

04/06/2026

Sports Broadcaster, Executive, and Author David J. Halberstam Dies

David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer. Over his l...

04/06/2026

Grass Valleys Ben Dolinky on Offering Teachable Technology to College Students Across the Country

Although collegiate production programs are tasked with delivering high-quality ...

04/06/2026

Prime Video Caps First NBA Season With Sports Emmy Win, Carries In-House Production Into WNBA Campaign

California studio, two production trucks, global distribution system are combine...

03/06/2026

SES Launches Multi-Orbit Satellite Inflight Connectivity on Viva Airlines

SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...

03/06/2026

CFP, ESPN, and TNT Sports Announce 2026-27 College Football Playoff Broadcast Schedule

The College Football Playoff, ESPN, and TNT Sports have announced kick times and...

03/06/2026

RED Digital Cinema to Host Panels and Demos at Cine Gear Expo 2026

RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations. P...

03/06/2026

Roku Launches Soccer Zone for FIFA World Cup 2026

Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...

03/06/2026

Liverpool FC and Wasabi Technologies Renew Multi-Year Partnership

Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...

03/06/2026

Sky News Australia Deploys Grass Valley AMPP for Cloud-Based Newsroom Production

Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...

03/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...

03/06/2026

Clear-Com Deploys Arcadia Central Station and FreeSpeak II at Itaka Arena in Poland

Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...

03/06/2026

Scott Coker Announces Six Executive Hires for New MMA Promotion

Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...

03/06/2026

Telemundo Announces Digital and Social Media Plans for FIFA World Cup 2026

Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...

03/06/2026

Bundesliga Launches AI Assistant 'Captain' in Official App, Developed With AWS

The Bundesliga has announced the launch of Captain, an AI assistant built into t...

03/06/2026

Anthony James Partners Serving as Technology Consultant for UNC Kenan Stadium Modernization

Anthony James Partners (AJP) is serving as technology consultant for a moderniza...

03/06/2026

Audio-Technica Presents 2025-26 Samurai and Presidents Awards

Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...

03/06/2026

iodyne to Demo Multi-Cam Ingest and Color Workflows With RED and Adobe at Cine Gear Expo 2026

iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...

03/06/2026

Women's College World Series 2026: ESPN Brings Out Cinematic Cameras, POVORA CapCams for All-Texas Championship

The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...

03/06/2026

How Comcast Xfinity Made RealTime 4K, Multiview a Reality for World Cup Fans with Vito Forlenza

The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...