Sony Pixel Power calrec Sony

HBO Max's Live Stream of Women's Soccer Match From New Zealand Indicates Future of Audio

23/01/2023

HBO Max's Live Stream of Women's Soccer Match From New Zealand Indicates Future of Audio Streaming service takes in 5.1 PCM audio and outputs it as both DD 5.1 and stereo AAC By Dan Daley, Audio Editor

Monday, January 23, 2023 - 1:32 pm

Print This Story | Subscribe

Story Highlights

Jan. 17 marked yet another in a string of streamed-sports firsts: HBO Max live-streamed its first-ever sports event, when the U.S. Women's Soccer National Team visited the New Zealand team, the 2023 FIFA Women's World Cup co-host. On screen, it may have looked like a typical soccer match, but, under the hood, it was a new kind of workflow, and the event's audio provides a glimpse into the future.

It was a unique night, in the sense that we were taking stems from New Zealand and mixing them in Atlanta at our Techwood Campus facility there, says Neal Roberts, senior director, live experiences, HBO Sports. The promos, bumpers, and all those elements came in from Techwood as well. Then we fed PCM audio through to our broadcast plant and into our contribution encoder, where we took a 5.1 mix in PCM, and output that as both DD 5.1 and stereo AAC. It was not upmixed at any point - even our bumpers and promos and studio shots. Everything was natively 5.1 end to end.

Audio Challenges Whereas much of sports streaming takes audio feeds from the broadcast and simply distributes them via various online channels, the HBO Max production took a different approach. Not surprisingly, there were some challenges, a key one being endemic to the streaming universe.

HBO Max live-streamed the U.S. Women's Soccer National Team match vs. the New Zealand team from Auckland, NZ, on Jan. 17.

There are always challenges when you don't necessarily own the end device in the consumer home, says Roberts. [With] a linear service, the MVPD owns that box, whether it's a satellite distributor or a cable distributor. They own that set-top box, they own the encoder, they own the pipe between them. We're challenged on our side of the industry for direct-to-consumer: we're running software through an app on a box or a television, like a Roku or an Android device or an Apple device, with a mobile device or connected to a lean-back device in the home, but don't own the HDMI that's connected to the TV. We certainly don't own the glass, we certainly don't own the DVR or the soundbar, and we certainly also don't own, nor can we control, the settings that the user could change on a device like a Roku.

We have to work very closely with our support team to ask the right questions and also do regression testing, he continues. If a manifest [streaming-parameter documentation, such as bitrates, etc.] is not correct, the device could potentially pick the wrong codec. Yes, it's complex, but, as long as your manifests are built properly, you're going to deliver a premium experience.

The infrastructure already built into the streaming environment, he adds, is helping ameliorate navigating the increasingly dense consumer end of online content, automatically interrogating home endpoints through HBO Max's own digital infrastructure, which was already in place for the online network's premium-content delivery.

The way we do that, he explains, is through querying the device, asking it what it's capable of. The device says, Okay, I'm connected to this soundbar or this television; I can decode Dolby Digital or I can't. Where it can't, we'll send stereo AAC; where it can decode Dolby Digital , we'll deliver that DD , whether it's 5.1 or Atmos or a stereo signal.

Even though it was our first live broadcast in the U.S., he continues, we were able to leverage the tools that already existed within the application without having [to do] any development work on that side of the chain. There certainly were things upstream in the broadcast plant that we had to confirm because it was the first time we've ever delivered 5.1 OTT or digital. Of course, WBD Sports has been delivering 5.1 through traditional linear pay TV for a long time but never through an OTT service.

Monitor Audio Quality Like many audio supervisors, Roberts had an ad hoc group of about 50 colleagues scattered around the country, assembled via a video bridge to monitor the streamcast and listen for audio quality throughout the entire event. The network's own QC and QA teams participated, and some Dolby Labs folks were monitoring through DP580 reference decoders. They had a lot to be aware of: this was HBO Max's first live 1080p/60 stream.

There were a lot of things we did new that we needed to make sure were robust, he says. Making sure we're seeing meters move and audio's coming out of the right speakers, and is my Apple TV getting AAC or Dolby Digital or is it getting only AAC and is there a problem? Fortunately, we didn't have problems with codec selections.

HBO Max is capable of delivering Dolby's Atmos format today, but HDR will take a bit longer. Given how often the two formats are linked in linear delivery, Roberts says, he's holding off on them for sports at the moment.

Our particular approach will be to deliver HDR either through an upmap or natively when we're ready, he says. We're not, but, in the meantime, we are agnostic from video format to audio format: we will tie Atmos to HD with or without HDR in order to deliver a more premium experience anywhere.

Roberts adds that the match was also the occasion for the inclusion of live closed captions for the first time via HBO Max.

A Future To Look Forward To The success of HBO Max's first live-streamed sports event suggests that the idea will evolve quickly. According to Roberts, the team is already testing various Atmos configurations, including live upmixing of ste
LINK: https://www.sportsvideo.org/2023/01/23/hbo-maxs-live-stream-of-womens-...
See more stories from svg

More from Sports Video Group

16/06/2026

Neumann MT 48 Receives Major Firmware 2.0 Update

Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...

16/06/2026

TVNewsCheck Opens Nominations for 2027 Women in Technology Awards

TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...

16/06/2026

Clear-Com Introduces Avalon IP Intercom Platform

Clear-Com has announced Avalon, a 1RU IP intercom platform for broadcast, live events, and production environments. Designed for IP-only workflows, Avalon suppo...

16/06/2026

SNS EVO Enables Remote and Distributed Video Editing Workflows

SNS has published a guide to remote video editing workflows using its EVO shared storage platform and companion tools, covering use cases ranging from home edit...

16/06/2026

Richmond Flying Squirrels Deploy Grass Valley LDX 110 Cameras at CarMax Park

Grass Valley has announced that the Richmond Flying Squirrels, a Minor League Baseball affiliate of the San Francisco Giants, have deployed five Grass Valley LD...

16/06/2026

AIMS Launches Free Official IPMX Training Series Online

The Alliance for IP Media Solutions (AIMS) has announced the launch of the Official IPMX Training Series, a free online program covering the design, configurati...

16/06/2026

Swerve Womens Sports Announces Distribution Deals with Fubo, Plex, Amazon Fire TV, and Anoki AI

Swerve TV has announced distribution agreements with Fubo, Plex, Amazon Fire TV,...

16/06/2026

ATP and TikTok Expand Global Content Partnership

ATP and TikTok have announced an expansion of their global content partnership, extending the ATP's TikTok hub powered by TikTok GamePlan to cover all nine ...

16/06/2026

FOX Sports Turns Los Angeles Pico Lot Into Its FIFA World Cup Production Nerve Center

Network's LA facility serves as the heart of a sprawling operation built to ...

16/06/2026

300+ Records a Day, 150 TB Daily, and a Relentless Content Avalanche: Inside FOX Sports' World Cup Media Engine

At Pico, the network's media-management team is supporting a flood of HBS fe...

16/06/2026

NHL Games Leaving CBC in Canada as Sublicense With Rogers Sportsnet Ends

The NHL will no longer air on CBC after the pulic broadcasters and national rights-holder Rogers Sportsnet were unable to come to agreement. After a successfu...

16/06/2026

SVG New Sponsor Spotlight: Virtual Eye's Ben Taylor on Making Live Sports More Valuable and Entertaining Through Data-Driven Graphics

As live sports broadcasters continue to seek new ways to make complex action mor...

16/06/2026

Thats BRISK, Baby! FOX Sports' Broadcast Remote IP Studio Kits Bring World Cup Fan Energy Back to Pico

Built with the 2026 FIFA World Cup in mind, these small but mighty IP-based tran...

15/06/2026

University of South Carolina's Valerie Gerfin on Gamecock Productions' Growth, Upgrades at Williams-Brice Stadium

One of the more exciting internal video production divisions within a college at...

15/06/2026

Fox Corp. To Acquire Roku, Pairs Live Sports Powerhouse With Major CTV Platform

The deal valued at $22 Billion is expected to close in the first half of 2027...

15/06/2026

Golf Channel Mobile to Live Stream 2026 Arnold Palmer Cup Beginning July 13th

Golf Channel and the Arnold Palmer Cup have announced a partnership to livestream the 2026 Arnold Palmer Cup on Golf Channel Mobile and GolfChannel.com. The tou...

15/06/2026

TikTok and Panini Launch Digital Collectible Card Experience for FIFA World Cup 2026

TikTok and Panini have announced a partnership to bring a digital collectible ca...

15/06/2026

Cosm and Monster Energy Launch First Full-Dome Immersive Advertisement in Shared Reality Venues

Cosm and Monster Energy have announced the debut of the first full-dome immersiv...

15/06/2026

Fox Nation and Real American Freestyle Sign International Media Rights Deal

Real American Freestyle (RAF) and Fox Nation have announced an exclusive streaming agreement for three RAF international events, beginning with RAF Georgia on J...

15/06/2026

FanConnect and Extreme Networks Announce IPTV Integration for Large Venue Deployments

FanConnect has announced a partnership with Extreme Networks integrating FanConn...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Transkoder and On-Set Dailies

AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...

12/06/2026

InfoComm 2026: Audinate To Exhibit With New AVIO Install Adapters and Iris Camera Control Platform

Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...

12/06/2026

Pac-12 Appoints Scott Adametz as Chief Technology Officer

Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...

12/06/2026

InfoComm 2026: Grass Valley Introduces AMPP Edge Live for Enterprise Production

Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...

12/06/2026

University of Texas's Brandon Rudy on a New Era of Live Sports Production in Austin

At one time a trailblazer with the launch of the Longhorn Network, the Universit...

12/06/2026

Ratings Roundup: NBA Finals Game 3 Hits 28-Year High; Stanley Cup Final Is Best Since 2015 Through Four Games

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

12/06/2026

Chyron Releases PAINT 10.4 with Pro Football Data Integration and AI Player Cutout

Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...

12/06/2026

ESPN's MLB Productions Heat Up in June as Core Summer Schedule Gets Rolling

SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...

12/06/2026

Televisas IBC Team Delivers for Opening Mexico Match

For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...

11/06/2026

HBSs Johannes Franken on Digital Innovations, the Role of the Influencer at the 2026 FIFA World Cup

The immense size of the tourney and its Atlantic-spanning operation also disting...

11/06/2026

Nielsen: Soccer Fandom in North America Tops 136 Million, Up 10.9% in Five Years

Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...

11/06/2026

Telemundo Announces All-Day Opening Day Coverage for FIFA World Cup 2026 on June 11

Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...

11/06/2026

Fubo Announces Distribution Agreement With NBCUniversal

FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...

11/06/2026

DAZN Announces In-App Features for FIFA World Cup 2026 Coverage in Spain, Italy, and Japan

DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...

11/06/2026

Roblox Report: Sports Engagement on Platform Drives Real-World Fandom and Purchases

Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...

11/06/2026

Andrea Bocelli, David Guetta, Megan Thee Stallion, and EJAE Release Official FIFA World Cup 2026 Anthem DNA'

FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...

11/06/2026

ESPN Announces Extensive English- and Spanish-Language World Cup 2026 Coverage

ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...

11/06/2026

SVG Students To Watch: Teddy Batkin, Rochester Institute of Technology

The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering In...

11/06/2026

DAZN and DSPORTS Announce Distribution Agreement Across Five Latin American Countries

DAZN has announced a multi-year agreement to make DSPORTS channels available to ...