
HBO Max's Live Stream of Women's Soccer Match From New Zealand Indicates Future of Audio Streaming service takes in 5.1 PCM audio and outputs it as both DD 5.1 and stereo AAC By Dan Daley, Audio Editor
Monday, January 23, 2023 - 1:32 pm
Print This Story | Subscribe
Story Highlights
Jan. 17 marked yet another in a string of streamed-sports firsts: HBO Max live-streamed its first-ever sports event, when the U.S. Women's Soccer National Team visited the New Zealand team, the 2023 FIFA Women's World Cup co-host. On screen, it may have looked like a typical soccer match, but, under the hood, it was a new kind of workflow, and the event's audio provides a glimpse into the future.
It was a unique night, in the sense that we were taking stems from New Zealand and mixing them in Atlanta at our Techwood Campus facility there, says Neal Roberts, senior director, live experiences, HBO Sports. The promos, bumpers, and all those elements came in from Techwood as well. Then we fed PCM audio through to our broadcast plant and into our contribution encoder, where we took a 5.1 mix in PCM, and output that as both DD 5.1 and stereo AAC. It was not upmixed at any point - even our bumpers and promos and studio shots. Everything was natively 5.1 end to end.
Audio Challenges Whereas much of sports streaming takes audio feeds from the broadcast and simply distributes them via various online channels, the HBO Max production took a different approach. Not surprisingly, there were some challenges, a key one being endemic to the streaming universe.
HBO Max live-streamed the U.S. Women's Soccer National Team match vs. the New Zealand team from Auckland, NZ, on Jan. 17.
There are always challenges when you don't necessarily own the end device in the consumer home, says Roberts. [With] a linear service, the MVPD owns that box, whether it's a satellite distributor or a cable distributor. They own that set-top box, they own the encoder, they own the pipe between them. We're challenged on our side of the industry for direct-to-consumer: we're running software through an app on a box or a television, like a Roku or an Android device or an Apple device, with a mobile device or connected to a lean-back device in the home, but don't own the HDMI that's connected to the TV. We certainly don't own the glass, we certainly don't own the DVR or the soundbar, and we certainly also don't own, nor can we control, the settings that the user could change on a device like a Roku.
We have to work very closely with our support team to ask the right questions and also do regression testing, he continues. If a manifest [streaming-parameter documentation, such as bitrates, etc.] is not correct, the device could potentially pick the wrong codec. Yes, it's complex, but, as long as your manifests are built properly, you're going to deliver a premium experience.
The infrastructure already built into the streaming environment, he adds, is helping ameliorate navigating the increasingly dense consumer end of online content, automatically interrogating home endpoints through HBO Max's own digital infrastructure, which was already in place for the online network's premium-content delivery.
The way we do that, he explains, is through querying the device, asking it what it's capable of. The device says, Okay, I'm connected to this soundbar or this television; I can decode Dolby Digital or I can't. Where it can't, we'll send stereo AAC; where it can decode Dolby Digital , we'll deliver that DD , whether it's 5.1 or Atmos or a stereo signal.
Even though it was our first live broadcast in the U.S., he continues, we were able to leverage the tools that already existed within the application without having [to do] any development work on that side of the chain. There certainly were things upstream in the broadcast plant that we had to confirm because it was the first time we've ever delivered 5.1 OTT or digital. Of course, WBD Sports has been delivering 5.1 through traditional linear pay TV for a long time but never through an OTT service.
Monitor Audio Quality Like many audio supervisors, Roberts had an ad hoc group of about 50 colleagues scattered around the country, assembled via a video bridge to monitor the streamcast and listen for audio quality throughout the entire event. The network's own QC and QA teams participated, and some Dolby Labs folks were monitoring through DP580 reference decoders. They had a lot to be aware of: this was HBO Max's first live 1080p/60 stream.
There were a lot of things we did new that we needed to make sure were robust, he says. Making sure we're seeing meters move and audio's coming out of the right speakers, and is my Apple TV getting AAC or Dolby Digital or is it getting only AAC and is there a problem? Fortunately, we didn't have problems with codec selections.
HBO Max is capable of delivering Dolby's Atmos format today, but HDR will take a bit longer. Given how often the two formats are linked in linear delivery, Roberts says, he's holding off on them for sports at the moment.
Our particular approach will be to deliver HDR either through an upmap or natively when we're ready, he says. We're not, but, in the meantime, we are agnostic from video format to audio format: we will tie Atmos to HD with or without HDR in order to deliver a more premium experience anywhere.
Roberts adds that the match was also the occasion for the inclusion of live closed captions for the first time via HBO Max.
A Future To Look Forward To The success of HBO Max's first live-streamed sports event suggests that the idea will evolve quickly. According to Roberts, the team is already testing various Atmos configurations, including live upmixing of ste
More from Sports Video Group
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
17/08/2026
Producer William Forbes and director Andrew Schwartz detail the decade-long effo...
14/08/2026
AT&T returns as a sponsor of the DirtFish Women in Motorsport (WiM) Summit, which marks its fifth year Aug. 21-22 in Snoqualmie, WA. This year's event will ...
14/08/2026
A six-camera flypack production will anchor Sunday's game while Perfect Game...
13/08/2026
LaLiga has renewed broadcast agreements with ESPN and DSports covering Spanish-l...
13/08/2026
Three days of skateboarding competitions, live music, and other programming will...
13/08/2026
Matrox Video will showcase its portfolio of IP and software-defined technologies at IBC2026 (Booth 7.B15, RAI Amsterdam, September 11-14).
The portfolio includ...
13/08/2026
SMPTE will present expert-led sessions, professional workshops, and networking events at IBC2026. The organization will be located in the IBC2026 Owner Pavilion...
13/08/2026
Clear-Com will exhibit at IBC2026 (Stand 10.D29, September 11-14, Amsterdam), showcasing FreeSpeak Cell, Avalon IP Station, updates to Arcadia Central Station, ...
13/08/2026
Advanced Systems Group (ASG) has appointed Eran Binyamin Zeitoun as Senior Techn...
13/08/2026
Miami HEAT, Florida Panthers, Orlando Magic, University of Miami join leading vendors for a day of gameday-production talk in South Florida
The 2026 SVG Venues...
13/08/2026
NBC Sports is producing the Twins-Phillies game alongside the streamer, which is...
13/08/2026
Oracle Cloud Infrastructure (OCI) will exhibit at IBC2026 (Hall 5, Booth 5.A21, September 11-14, Amsterdam), demonstrating cloud-based workflows across low-late...
13/08/2026
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, co...
13/08/2026
Cox Media Group (CMG) has announced multi-year local broadcast rights agreements...
13/08/2026
J nger Audio will join Fraunhofer IIS and industry partners to showcase a cloud-based, DTV+-compliant workflow at SET Expo 2026 in S o Paulo, August 17-20. DTV+...
13/08/2026
IBC has announced that Olympic Broadcasting Services (OBS) will receive the Inte...
13/08/2026
NESN has partnered with WSBK-TV38 to broadcast Boston Red Sox games on August 17 and 18 over the air, extending the reach of the 24th annual WEEI/NESN Jimmy Fun...
13/08/2026
LiveU and Panasonic LUMIX have announced the Live Anywhere workflow, demonstrated at NAB 2026 and InfoComm 2026 in collaboration with Social180Group. The work...
13/08/2026
Chyron will demonstrate its sports analysis, graphics, remote production, virtual production, and venue control solutions at IBC2026 (Booth 7.A23). This year...
13/08/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
13/08/2026
Season tips off Oct. 20 and runs through April 11; Christmas Day, NBA Cup, All-S...
12/08/2026
Traditional live sports production has focused on creating the best possible pro...
12/08/2026
FOR-A will showcase a range of broadcast and production products at IBC2026 (Stand 2.B53, Amsterdam RAI, September 11-14), including software-based switching, A...
12/08/2026
The Advanced Media Workflow Association (AMWA) and EBU will host live demonstrations of NMOS BCP-008 Minimum Status Reporting at IBC2026 (September 11-14) on th...
12/08/2026
Dalet has announced Dalet Solution Suites, a portfolio of cloud-native solutions...
12/08/2026
Net Insight has announced that DMC Production Norway has selected its Open Live ...
12/08/2026
Zixi has appointed Alyson Stewart as Senior Director of Sales. Stewart will be responsible for direct sales and partnerships, with a focus on broadcasters, medi...
12/08/2026
LiveU's LU900Q intelligent production unit was deployed as part of the host broadcast operation for the Games in Glasgow (July 23-August 2, 2026). Host broa...
12/08/2026
Disney , ESPN, and Formula E have announced a multi-year deal bringing all Formula E races to Disney and ESPN in the U.S. and to Disney in most international...
12/08/2026
PSSI has launched X-LIVE, a managed service offering dedicated engineering resources and Appear encoding infrastructure for live event signal processing and tra...
12/08/2026
The inaugural MoonPay X Games League Summer Season reached 18.3 million unique live viewers across three stops on ABC and ESPN, a 78.5% increase compared to the...
12/08/2026
BBright will showcase an expanded IP-Gateway at IBC2026, adding support for all RIST profiles to its existing support for MPEG Transport Stream over IP with SMP...
12/08/2026
BBright will demonstrate EBU OGraf animated graphics support in its software-bas...