Rotolight debut's the WORLDS FIRST electronic SmartSoft Box

Amateur Photographer magazine Editor, Nigel Atherton, introduced the accolade and the Rotolight NEO 3 and AEOS 2 by stating, It's funny, you wait years for a true innovation in LED lighting and then two arrive at the same time, continuing, LED lighting technology has advanced dramatically over the past 10 years, and UK-based Rotolight has been at the forefront of its development. Five years ago, the NEO 2 blazed a trail by combining variable colour temperature with both continuous light and flash. Now the NEO 3 goes several steps further, with increased brightness and full-colour output via its RGBWW LEDs. With its intuitive touchscreen control, the NEO 3 offers photographers a choice of modes. In CCT, you get variable colour temperature from 3000 to 10,000 K, while HSI gives a choice of 16.7 million colours covering pretty much the entire spectrum. In Gel mode, Rotolight has programmed in the spectral characteristics of 2,500 different filters. In any of these modes, the NEO 3 can be used either as a continuous light or flash. A variety of special effects is also available for video work. Powered by a Sony NP-F type battery, the NEO 3 measures 145mm in diameter and weighs 354g, which means it's small enough to be used on a camera's hot shoe. We'd recommend getting the Ultimate kit, which includes a diffusion dome that noticeably improves the quality of the light. Overall, it's a great option for those who shoot both stills and moving images on the move.

We're over the moon to pick up this prestigious award from such a highly respected publication. Amateur Photographer magazine is the only weekly photographic publication in the world and has a rich history in the sector. The annual Amateur Photographer awards are selected by their expert technical team and are some of the most sought-after in the industry. The recognition of Rotolight's market-leading RGBWW LED lighting innovation is welcomed by the whole team and underlines the central goal of providing endless creative possibilities for our user community.

Rotolight CEO, Rod Aaron Gammons.

LINK:	https://www.rotolight.com/rotolight-announces-strategic-partnership-wi...
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