Telewizja Polska rises to Second Place in Total Video Audience Rank

Warsaw, Poland - March 24, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest February All Screens Video Landscape report, covering viewing (a combination of total reach and time spent) from four screens: TVs, PC/laptops, smartphones and tablets.

As in January, the ranking is opened by Warner Bros. Discovery with a share of 18.45%. There is a change in second place, with Telewizja Polska, with a share of 18.37%, overtaking the Polsat Group, whose share in February fell by 0.4 percentage points to 17.63%.

Further down, we see a change in the position of the Meta group, which ranked 7th, ahead of Netflix and SPI. In 10th place in the ranking there was Canal with almost 2 per cent share.

TV continues to be the preferred home screen for watching video. However, we note a slight decrease in the share of this screen for Google and an increase of one percentage point for Netflix.

A few words about All Screens Video LandscapeThe All Screens Video Landscape report was created to provide the media industry with a monthly analysis of the viewership of the top 10 video content distributors across all screens monitored by Nielsen: TV, PC/laptop, Smartphone, Tablet.

Information about the methodology of the All Screens Video Landscape compilationData is derived from a single-source Nielsen telemetry panel of 3,500 households and nearly 9,700 panelists. The compilation is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for the 4 group for the 10 distributor groups with the highest total viewership for the month.

The individual distributor groups include all TV stations and online platforms/players owned by the respective distributor and included in our monitoring.

Due to the current methodology, the share in the individual distributor groups may include double-counted viewership of TV content of those that are played via a live player or with a delay of up to 7 days relative to the broadcast on a traditional station.

Distributors February 2025Warner Bros. Discovery: Cartoonito, Cartoon Network, Warner TV, Animal Planet HD, Discovery, Discovery Historia, Discovery Life, Discovery Science, Discovery Travel & Living, Discovery World, Discovery Civilisation, DTX, Eurosport1, Eurosport2, Food Network, HGTV, Investigation Discovery, Metro, TLC, Travel Channel, TTV - Twoja Telewizja, TVN, TVN Fabula, TVN Style, TVN Turbo, TVN24, TVN 24 Bis, TVN7, Max, Player, TVN24.pl

Polsat: Eleven Sports1, Eleven Sports2, Disco Polo Music, Eska Rock TV, Eska TV Extra, Eska TV, Fokus TV, Nowa TV, Polo TV, Polsat, Polsat Caf , Polsat Doku, Polsat Film, Polsat Games, Polsat Music HD, Polsat News, Polsat News2, Polsat Play, Polsat Rodzina, Polsat Seriale, Polsat Sport 1, Polsat Sport 2, Polsat Sport Fight, Polsat Sport 3, Polsat2, Super Polsat, Wydarzenia 24, TV4, TV6, Vox Music TV, Polsat News Polityka, Polsat Box Go, Polsat Go, Polsatnews.pl , Interia.pl

Telewizja Polska: TVP4K, TVP ABC, TVP Dokument, TVP HD, TVP Historia, TVP Info, TVP Kultura, TVP Kobieta, TVP Nauka, TVP Polonia, TVP Rozrywka, TVP Seriale, TVP Sport, TVP1, TVP2, TVP3

Google: Youtube

Telewizja Republika: TV Republika

TV Puls: TV Puls, Puls2

Netflix: Netflix

SPI International: Stopklatka, Kino Polska, Kino Polska Muzyka, Kino TV, Zoom TV, Gametoon, Novelas 1, FILMBOX Premium

Meta: Facebook, Instagram

Canal : Ale Kino , Canal DOMO, CANAL KUCHNIA, CANAL SPORT, CANAL SPORT2, CANAL SPORT3, CANAL SPORT4, CANAL SPORT5, Canal 1, Canal Dokument, Canal 360, Canal Film, Canal Premium, Canal Seriale, MiniMini , Planete , teleTOON , Novelas, CANAL (platforma)

About NielsenNielsen is a global leader in audience measurement, media data and analysis.

Through our understanding of people and their behaviour across all channels and platforms, we provide our clients an independent source of insights so they can and will engage their audiences now and in the future. Nielsen operates worldwide. For more information, please visit www.nielsen.com and on social media (X, LinkedIn, Facebook and Instagram).

Press ContactBen Gold, Director of Communications, EMEA

E: ben.gold@nielsen.com

M: 44 7816 252 017

LINK:	https://www.nielsen.com/news-center/2025/polish-tv-advances-to-second-...
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