
Discovery lines-up improved expert analysis and an updated Cube for Beijing Winter Olympics coverage Additions planned despite distraction' of COVID-19 and back-to-back Olympics By Will Strauss, Editor
Monday, January 24, 2022 - 16:22
Print This Story
Beijing 2022 viewers on Discovery and Eurosport will be treated to improved expert analysis, an updated version of The Cube mixed reality studio and even more athlete stories as part of Discovery's extensive plans for the winter games.
The broadcaster, speaking at an online launch event on Monday 24 January, revealed that it will show 1,200 live hours of coverage across its linear and digital platforms, including Discovery , Eurosport and the Eurosport app, and will place a renewed focus on expert analysis, making use of 107 winter sports experts and presenters in order to make Discovery the natural home for people who want to learn more [about winter sports].
Discovery's The Cube presentation studio has also been remodelled to make it more immersive, with 26 different environments' available to use including a virtual bar area and ski lifts while 3D actors are also being added, rendered using Vizrt graphics technology. The use of Unreal Engine will allow environments to be changed quickly by the Discovery production team.
It should feel like you're in a James Bond lair watching the Winter Games, said Scott Young, senior vice president of content and production for Discovery.
For more information about the updated Cube go to: https://www.svgeurope.org/blog/headlines/discovery-uncovers-its-rapid-technical-evolution-for-complete-decentralised-remote-production-and-the-augmented-cube-for-the-beijing-winter-olympics/
Expert analysis will also be increased and enhanced for Beijing 2022, added Young. We get world-class pictures from [host broadcaster] Olympic Broadcasting Services [OBS] and we know the sport is covered brilliantly. Our role is to unlock the achievement of every athlete, their achievements, their successes, their failures and to understand what they went through to achieve their goals.
It's about having the right athletes to explain [what is going on]. We need the competitors and the experts to help viewers understand what has taken place.
We know fans at home can't travel to China as they couldn't in Japan so even more these days, it's important to bring every part of that story into living rooms and the devices in people's hands who want to enjoy the Games.
This will be done partly through teleporting' experts, coaches and competitors into The Cube.
[We have] green screens all across Europe so we can teleport people in, continued Young. We're going to do that from Beijing too if the COVID environment allows us just so we can give the viewers the best experience.
We know fans at home can't travel to China as they couldn't in Japan so even more these days, it's important to bring every part of that story into living rooms and the devices in people's hands who want to enjoy the Games.
That best experience' will also be about providing a depth of information and coverage that national and public broadcasters are unlikely to be able to match.
What differentiates us, said Andrew Georgiou, president of sport for Discovery (pictured above), is that we are a dedicated sports platform. Free-to-air broadcaster coverage needs to appeal to a more general audience. We provide the real detail. We are the natural home for people who want to learn more [about winter sports].
While the thorny subject of human rights issues in China will be covered, the focus for Discovery will be on the extraordinary feats of human achievement.
There is no doubt that [human rights in China] is a massively important issue, said Georgiou. Discovery is really focussed on social issues and we've made a big commitment to diversity and inclusion within our own organisation, it's not a topic that we want to shy away from, we're going to address it.
But we're also a sports broadcaster and we will also be focussed on athlete performances and what's going on on the big stage and doing the best we can to show those stories. Hopefully, the Olympics should shine a light on that and bring all the Olympics back to a really interesting story for the consumer.
Discovery will look to not only connect fans to the action but also connect athletes to their friends and family, who cannot be present in Beijing, and then relay that emotion on-screen to the viewer.
OBS' Athlete Moment - Family & Friends service will play a role in this, allowing Olympians, at selected venues, to interact live, straight after their competition, with loved ones back home through dedicated Athlete Moment stations.
This was thought up pretty quickly [for Tokyo] when it was clear that spectators and friends and family couldn't attend, said Young (pictured below in conversation with Discovery presenter Radzi Chinyanganya inside The Cube).
We can participate in that and included that [content] in our coverage. I think we will see that for many Olympics to come.
Original athlete-focused content has also been produced by Discovery Eurosport for the Winter Games. This includes One Last Push, which follows Summer Olympic gold medalist Greg Rutherford as he bids to represent Team GB in the four-man bob at Beijing 2022, and Leijonat kohti Pekingi 2022 (Lions Road to Beijing 2022), a behind-the-scenes with the national ice hockey team of Finland as they step up their preparation for the Games.
In addition to the live-action, a daily digital show called Beijing Today will bring fans the latest reaction and analysis from the day's action.
Asked about the overall impact of COVID on production plans, Young acknowledged that it's not been easy for the Discove
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Wednesday 17 June 2026
Two in three fans will connect to venue WiFi this World ...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...
17/06/2026
Transaction Positions Harmonic as a Pure-Play Broadband Company SAN JOSE, Calif. - June 17, 2026 - Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtual...
17/06/2026
FOX Advertising To Launch Industry's First End-to-End Agentic Advertising Pl...
17/06/2026
How SGN is future-proofing critical national infrastructure with Arqiva Managed Connectivity.
When disruption becomes the norm As Storm Eunice tore across the ...
17/06/2026
The RT Concert Orchestra will bring the timeless music of The Beach Boys to aud...
17/06/2026
Calibr-Skaggs awarded $5.1M by NIH to develop long-acting hepatitis B virus therapy A new program aims to replace a daily HBV drug with once-monthly or even qua...
16/06/2026
Thomson's highly regarded expert-led online learning courses are now easier to access on the go via our new App.
Available now on Google Play Store, the J...
16/06/2026
Neumann.Berlin has released firmware version 2.0 for the MT 48 audio interface, adding plugin compatibility, expanded Dante networking options, broadcast encode...
16/06/2026
TVNewsCheck has announced that nominations are now open for its 2027 Women in Technology Awards, to be presented at NAB Show 2027 on Tuesday, April 6 in the Med...