Sony Pixel Power calrec Sony

VVC delivers less pain for the grain

04/04/2024

The Media Coding Industry Forum is exploring ways to develop end-to-end film-grain management for modern digital environments

By Kevin Emmott

Published: April 4, 2024 Updated: April 5, 2024

The Media Coding Industry Forum is exploring ways to develop end-to-end film-grain management for modern digital environments

target=_blank title=Share on LinkedIn class=share-linkedin>

In its desire to improve the entertainment technology sector's ability to enhance and preserve artistic intent, the Media Coding Industry Forum (MC-IF) is exploring ways Versatile Video Coding (VVC) can optimise the efficiency of film grain in modern digital video environments.

Sean McCarthy, director of video strategy and standards at Dolby Laboratories and Philippe de Lagrange, senior engineer at InterDigital are both active participants in the MC-IF. They believe VVC offers a path to better modelling and more cost-efficient deployment of film grain management.

Film grain is difficult to compress using standard algorithmic methodologies, says Lagrange. Video compression relies on temporal and spatial consistency to predict and compress pixels. However, film grain is a random and high-entropy signal that lacks spatial and temporal consistency, making it difficult to compress.

Lagrange has been working on a film grain modelling technique that addresses this challenge by compressing video without the grain and then use parameters of a statistical model to synthesise replacement grain during decoding. During the recent DVB World Conference, Lagrange and his team showcased two film grain-related technologies. The first was a parameter tuning tool that allows users to adjust the strengths and sharpness of the grain in real time on a test picture, while a second demo featured real-time video decoding with grain synthesis.

We are working on accelerating a hardware implementation of these tools to provide a cost-efficient and technically effective end-to-end way to manage film grain for content that is streamed or broadcast to devices including content that is protected with digital rights management technology, says Lagrange.

Film grain is used in the digital imaging world for two main reasons; firstly, it provides a perceived sharpness to the image, and it can also hide underlying artifacts such as compression or image processing flaws, especially in low-bitrate situations.

Adding film grain to the imagery can mask these artifacts and improve the overall subjective quality of the image by about 20 to 25%, says McCarthy. He explains that film grain analysis, distribution, and synthesis are all parts of managing film grain in digital imaging environments. Analysis involves parameterising the film grain, while the distribution includes sending metadata containing film grain information.

The synthesis is the step where the film grain is recreated and added to the imagery during the rendering process. This end-to-end digital management of film grain has improved a lot recently thanks to the work of many experts in content creation, distribution, and consumption. It enables film grain characterizations or models to be included as metadata, maintaining creative intent and hiding blemishes caused by bitrate inconsistencies.
LINK: https://www.tvbeurope.com/production-post/vvc-delivers-less-pain-for-t...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

01/08/2026

Harmonic Piano from The Crow Hill Company

Latest free Vaults instrument released The Crow Hill Company's Vaults collection offers a continually rotating selection of virtual instruments and samp...

01/08/2026

American Television Alliance Slams Deltavision Blackout on Verizon

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

FreeWheel Debuts TV Series-Level Reporting for CTV Buyers

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Minnesota Timberwolves, DAZN to Launch New Streaming Offering

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

Early Registration Opens for 2026 SMPTE Media Technology Summit

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

NBCUniversal and YouTube Ink Landmark Distribution Deal

Share Copy link Facebook X Linkedin Bluesky Email...

01/08/2026

COW Jobs: Lead Generation Representative - Animation Services

COW Jobs: Lead Generation Representative - Animation Services Brie Clayton July 31, 2026 0 Comments Lead Generation Representative - Animation Service...

01/08/2026

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmagic Design

Emilie Lowe Shoots Award Winning Short Film Where Dead Things Grow with Blackmag...

01/08/2026

Early Registration Opens for the 2026 SMPTE Media Technology Summit

Early Registration Opens for the 2026 SMPTE Media Technology Summit Brie Clayton July 31, 2026 0 Comments Initial Program Announced Alongside New Medi...

31/07/2026

SVG Sit-Down: NHL's Steve Mayer on Building a Centralized Production Operation From Scratch

With an emphasis on local, the league is looking beyond the initial four teams t...

31/07/2026

Reflecting on the 2026 Summer Season of Our Sundance Institute Labs

The 2026 Sundance Institute Directors Lab fellows in Estes Park, Colorado (Photo by Gabe Rovick) Dear Friends, This has been an extraordinary year for our ar...

31/07/2026

Audiocube launch Audiocube Space

Offers 360-degree sound placement in any DAW Audiocube have just announced the launch of a new plug-in that embeds a complete 3D acoustic environment inside...

31/07/2026

Sonarworks expand SoundID VoiceAI library

10 new Chinese C-Pop voices introduced While Sonarworks are best known to many for their room-correction software, their product range also includes an inno...

31/07/2026

PSPaudioware release PSP BBDelay

Reimagines the vintage BBD sound character PSPaudioware have now officially launched the new delay plug-in that they were previewing at GearExpo UK. Said to...

31/07/2026

Savannah Bananas Hits a Broadcast Home Run with Calrec

The Savannah Bananas has built its reputation on refusing to play baseball by traditional rules, and the team's production arm Banana Ball TV (BTV) has draf...

31/07/2026

How Valuable Is TV to Smaller, Independent Cable Operators?

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Early Registration Opens for the 2026 SMPTE Media Techno...

SMPTE, the home for media professionals, technologists and engineers, today opened early registration for the 2026 Media Technology Summit (MTS) and announced i...

31/07/2026

Central Christian Church Connects Remote Production Teams...

Clear-Com announced that Central Christian Church has transformed communication across its live production operations by implementing Clear-Com's LQ Seri...

31/07/2026

Haivision To Feature Makito ONE, Falkon X4 At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

ABC Stations Tout Community Support for License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

Finalists Announced for IBC2026 Innovation Awards

Share Copy link Facebook X Linkedin Bluesky Email...

31/07/2026

IBC2026 Innovation Awards finalists unveiled honouring co...

IBC has unveiled the finalists for the IBC2026 Innovation Awards, recognising collaborative projects from around the world that solve real-world challenges and ...

31/07/2026

From focus puller to colourist

From focus puller to colourist Caroline Shawley July 30, 2026 0 Comments Ana Mar a Ormaza shares her story of instinct, storytelling and finding a cre...

31/07/2026

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design

Amazon Prime Documentary Andata e Ritorno Relies on Blackmagic Design Brie Clayton July 30, 2026 0 Comments DaVinci Resolve Studio and Blackmagic Clou...

31/07/2026

Krotos Launches Video to Sound Plugin for DaVinci Resolve

Krotos Launches Video to Sound Plugin for DaVinci Resolve Brie Clayton July 30, 2026 0 Comments AI-assisted workflow helps editors add synchronized, p...

31/07/2026

Think summer of sport is over? Think again. More live sport. More big moments. More to come on RT

Athletics, Camogie, the Dublin Horse Show, the FAI Cup, Golf, Hockey, the UEFA C...

31/07/2026

Half-Year Report on SES's Liquidity Contract

Luxembourg, July 31, 2026 - Pursuant to the liquidity contract entered into by SES with BNP Paribas as of 7 April 2026, please see the below update on the progr...

31/07/2026

SES Publishes FY2025 EU Taxonomy Restatement

Luxembourg, July 31, 2026 - SES today published a restatement of its FY2025 EU Taxonomy (Article 8) disclosure. The restatement updates the FY2025 EU Taxonomy d...

31/07/2026

Mercedes-Benz Ireland returning as the official car partner of The Traitors Ireland

RT Commercial has today announced Mercedes-Benz Ireland will return as the offi...

31/07/2026

RT Supporting the Arts is supporting 15 cultural events nationwide this August

RT Supporting the Arts is delighted to spotlight a diverse range of arts, culture and heritage events taking place across Ireland this August. From major festi...

30/07/2026

CP Communications Provides Broadcast Support for 2026 MLB All-Star Week in Philadelphia

CP Communications provided RF audio, RF video, communications, RF coordination, ...

30/07/2026

OpenDrives Named to 2026 CRN Storage 100 List

OpenDrives has been included in CRN's 2026 Storage 100 list in the Software-Defined Storage category. The annual list, selected by the CRN editorial team, r...

30/07/2026

SES Selected by LATAM Airlines for Multi-Orbit Satellite Connectivity

LATAM Airlines has selected SES to provide multi-orbit inflight connectivity to its fleet of Airbus and Embraer aircraft. More than 60 aircraft - including Airb...

30/07/2026

Tagboard Launches Producer API with Elgato Stream Deck Integration

Tagboard has launched the Producer API, an open interface that allows key commands in Tagboard's live production environment to be triggered from external d...

30/07/2026

FOX Sports Adds Del Mar to Horse Racing Coverage in Multi-Year Deal

FOX Sports and the New York Racing Association (NYRA) have announced a multi-year agreement with Del Mar Thoroughbred Club that will make FOX Sports the exclusi...

30/07/2026

ABC Commercial Launches Four FAST Channels on LG Smart TVs

ABC Commercial has launched four free ad-supported streaming television (FAST) channels on LG Smart TVs across North America, Great Britain, and select countrie...

30/07/2026

Six Kings Slam Returns to Netflix in October with Sinner, Alcaraz, Djokovic

The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers....

30/07/2026

Central Christian Church Uses Clear-Coms Gen-IC to Connect Remote Production Teams

Central Christian Church in Mt. Vernon, Illinois has deployed Clear-Com's LQ...

30/07/2026

Blackmagic Design Releases UltraStudio Express 3G Capture and Playback Devices

Blackmagic Design has released the UltraStudio Express 3G family, a pair of USB4 capture and playback devices compatible with Mac, Windows, and Linux computers ...

30/07/2026

ESPN Secures Media Rights to Womens Pro Baseball League

ESPN has reached a media rights agreement with the Women's Pro Baseball League (WPBL), making ESPN the national streaming home of the league's 2026 seas...

30/07/2026

Most Valuable Promotions and Professional Fighters League Merge

Most Valuable Promotions (MVP) and the Professional Fighters League (PFL) have announced a merger that will operate under the MVP banner. PFL CEO John Martin wi...

30/07/2026

Columbus Blue Jackets To Simulcast TV and Radio Broadcasts Beginning 2026-27

The Columbus Blue Jackets will simulcast all game broadcasts across television and radio beginning with the 2026-27 NHL season. Under the new format, the televi...

30/07/2026

TMRW Sports Selects Populous To Design Professional Flag Football Stadium

TMRW Sports has selected Populous as architect for a purpose-built stadium for its professional flag football league, being developed in partnership with the NF...

30/07/2026

SiriusXM Launches Sports Pass Subscription at $5 per Month

SiriusXM has announced SiriusXM Sports Pass, a new subscription plan launching September 1 that bundles the company's sports audio programming into a single...

30/07/2026

SVG Cloud & Content Workflows Summit Focuses on Live Production, Content Management, AI

Leagues, broadcasters, and technologists gather to tackle cloud economics, distr...

30/07/2026

AWSs Jason Dvorkin on the Power of AWS Elemental Inference, Agentic AI in Live Sports Production

A major player in the cloud-based solutions, Amazon Web Services (AWS) has conti...