Sony Pixel Power calrec Sony

VVC delivers less pain for the grain

04/04/2024

The Media Coding Industry Forum is exploring ways to develop end-to-end film-grain management for modern digital environments

By Kevin Emmott

Published: April 4, 2024 Updated: April 5, 2024

The Media Coding Industry Forum is exploring ways to develop end-to-end film-grain management for modern digital environments

target=_blank title=Share on LinkedIn class=share-linkedin>

In its desire to improve the entertainment technology sector's ability to enhance and preserve artistic intent, the Media Coding Industry Forum (MC-IF) is exploring ways Versatile Video Coding (VVC) can optimise the efficiency of film grain in modern digital video environments.

Sean McCarthy, director of video strategy and standards at Dolby Laboratories and Philippe de Lagrange, senior engineer at InterDigital are both active participants in the MC-IF. They believe VVC offers a path to better modelling and more cost-efficient deployment of film grain management.

Film grain is difficult to compress using standard algorithmic methodologies, says Lagrange. Video compression relies on temporal and spatial consistency to predict and compress pixels. However, film grain is a random and high-entropy signal that lacks spatial and temporal consistency, making it difficult to compress.

Lagrange has been working on a film grain modelling technique that addresses this challenge by compressing video without the grain and then use parameters of a statistical model to synthesise replacement grain during decoding. During the recent DVB World Conference, Lagrange and his team showcased two film grain-related technologies. The first was a parameter tuning tool that allows users to adjust the strengths and sharpness of the grain in real time on a test picture, while a second demo featured real-time video decoding with grain synthesis.

We are working on accelerating a hardware implementation of these tools to provide a cost-efficient and technically effective end-to-end way to manage film grain for content that is streamed or broadcast to devices including content that is protected with digital rights management technology, says Lagrange.

Film grain is used in the digital imaging world for two main reasons; firstly, it provides a perceived sharpness to the image, and it can also hide underlying artifacts such as compression or image processing flaws, especially in low-bitrate situations.

Adding film grain to the imagery can mask these artifacts and improve the overall subjective quality of the image by about 20 to 25%, says McCarthy. He explains that film grain analysis, distribution, and synthesis are all parts of managing film grain in digital imaging environments. Analysis involves parameterising the film grain, while the distribution includes sending metadata containing film grain information.

The synthesis is the step where the film grain is recreated and added to the imagery during the rendering process. This end-to-end digital management of film grain has improved a lot recently thanks to the work of many experts in content creation, distribution, and consumption. It enables film grain characterizations or models to be included as metadata, maintaining creative intent and hiding blemishes caused by bitrate inconsistencies.
LINK: https://www.tvbeurope.com/production-post/vvc-delivers-less-pain-for-t...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

14/03/2026

HISONG announce the AirStudio S1

Combines mic, USB interface & wireless IEMs Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...

14/03/2026

Study: Applied AI Moving Into Core Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

GlobalM to Showcase Live IP Media Transport at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

Milano Cortina 2026 - Yospace helps ad-funded rights-hold...

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2...

14/03/2026

Telestream Advances Production-Ready AI Across Its Product Portfolio

Telestream Advances Production-Ready AI Across Its Product Portfolio Brie Clayton March 13, 2026 0 Comments New AI capabilities drive smarter automati...

14/03/2026

Kraken Graded in DaVinci Resolve Studio

Kraken Graded in DaVinci Resolve Studio Brie Clayton March 13, 2026 0 Comments Senior Colorist Dylan Hopkin delivers the first Scandinavian feature in...

14/03/2026

Tedial Powers the Future of Media Operations at NAB Show 2026

Tedial Powers the Future of Media Operations at NAB Show 2026 Brie Clayton March 13, 2026 0 Comments Transforming Media Through Intelligence, Flexibil...

13/03/2026

SVG Sit-Down: Net Insight's Andreas Eriksson on Scalable, Predictable Live-Media Infrastructure

Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...

13/03/2026

Scripps Sports To Broadcast First PWHL Game on National TV in U.S.

Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...

13/03/2026

Disney+ Follows in ESPN's Footsteps With Launch of Verts Vertical Video Feed on Mobile

Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...

13/03/2026

LTN and Appear Announce Integrated Solution for Live Event Video Transport and Distribution

LTN, a managed IP video transport company, and Appear, a live production technol...

13/03/2026

PFL Signs Betting Data and Streaming Agreement With Sportradar

The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...

13/03/2026

SVG GameDay, Ep. 7: Milwaukee Brewers' Jami Patton - Game Pres with the Brew Crew

In-venue and creative video staffers at the professional and collegiate level ha...

13/03/2026

Peacock To Add Vertical Video Option for Live NBA Games

The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...

13/03/2026

Ease Live Deploys Interactive Overlay Platform on Red Bull TV for Premier Padel

Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...

13/03/2026

ESPN's Andy Jacobson on Pushing the Envelope to Debut MNF Playbook'

Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...

13/03/2026

NAB 2026: Net Insight Introduces Nimbra 520 Media Processing Node

At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...

13/03/2026

NAB 2026: Harmonic Takes Wraps Off Spectrum X Plus Media Server

Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...

13/03/2026

Riedel Communications Appoints Jan Schaffner as VP of Managed Technology Americas

Riedel Communications has announced the expansion of its Managed Technology Divi...

13/03/2026

NAB 2026: Telestream Launches UP, a Cloud-Native Ingest and Monitoring Solution

Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...

13/03/2026

It's Showtime! Production Pros Bring Awards Shows, Festivals, and Other Events to Life

From awards ceremonies and sports honors shows to festivals and fan conventions,...

13/03/2026

Overtime Partners with Metro by T-Mobile for OTE and Overtime Select Basketball Leagues

Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...

13/03/2026

NAB 2026: Calrec to Showcase IP Ecosystem and Plethora of New Products

At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...

13/03/2026

Ratings Roundup: FOX Smashes WBC Records, ESPN Nets Best College Hoops Audience in 10+ Years

Ratings Roundup is a rundown of recent ratings news derived from press releases ...

13/03/2026

A New Era of Personalization: Shape Your Taste Profile on Spotify

Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...

13/03/2026

Spotify Debuts Legends Club for Popular German-Language Podcasts With Kaulitz Hills'

The new Spotify Legends Club has opened its doors. Its members: select German-sp...

13/03/2026

Klevgrand release OneShot2

Pushing drum sampler technology into new territories The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...

13/03/2026

IK Multimedia update ARC On-Ear

Expanded headphone support & engine improvements IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...

13/03/2026

UVI introduce Mosaiq 26

Extra sound collections, more presets & new Keys category UVI's rhythm and pattern instrument has just received a major update that introduces four new ...

13/03/2026

Missionized Business Jets: Fielded and Flying

Over a year ago, L3Harris delivered the first missionized Bombardier Global 6500 aircraft for U.S. Indo-Pacific Command. Two ATHENA-R platforms now average 400+...

13/03/2026

GFiber and Stonepeak's Astound Broadband to Merge

Share Copy link Facebook X Linkedin Bluesky Email...

13/03/2026

Harmonic Redefines the Economics of Video Playout with Ne...

Harmonic (NASDAQ: HLIT) today announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous ...

13/03/2026

Historic Ewing Covenant Church Revitalizes Worship Experi...

When Ewing Covenant Church made the decision to return to its original, historic building, affectionately called 1867 Sanctuary for weekly worship, the congre...

13/03/2026

Marshall Electronics Launches CV574 WP its First 4K All I...

Marshall Electronics introduces its first all-IP 4K POV camera, the CV574-WP, at NAB 2026 (Booth C8339). The CV574-WP supports NDI |HX, providing ultra-efficien...

13/03/2026

Net Insight launches Nimbra 520 - Predictable Live Media...

At NAB Show 2026, Net Insight introduces Nimbra 520, a high-density media processing node designed to simplify live contribution and distribution across both ma...

13/03/2026

Abandon Editorial Signs With Michal Dimitri for West Coast Representation

Abandon Editorial Signs With Micha l Dimitri for West Coast Representation Brie Clayton March 12, 2026 0 Comments Abandon Editorial is excited to part...

13/03/2026

Documentary The Bulldogs Shot and Edited with Blackmagic Design

Documentary The Bulldogs Shot and Edited with Blackmagic Design Brie Clayton March 12, 2026 0 Comments Editorial tools helped shape film in real time,...

13/03/2026

AE Captions as Fast as CapCut - No Plugins

AE Captions as Fast as CapCut - No Plugins Graham Quince March 12, 2026 0 Comments Stop wasting hours clicking through nested compositions and manuall...

13/03/2026

New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Next Jazz Legacy Cohort

New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Nex...

13/03/2026

VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84% to 20.1% of Total, Driving 17% Revenue and 29% EBITDA Growth in 4Q25

13 Mar 2026 VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...

13/03/2026

Sky Adds Blood on Snow to Original Film Slate in Acquisition Headlined by Benedict Cumberbatch and Aaron TaylorJohnson

Friday 13 March 2026 Sky Adds Blood on Snow to Original Film Slate in Acquisiti...

13/03/2026

RT announces Rick O'Shea as new presenter on RT Radio 1's Arena

RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...

13/03/2026

Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish nominees

Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...

12/03/2026

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...

12/03/2026

Utah Scientific Expands Technology Partner Program With Integrations From Audinate, Bitfocus, and Skaarhoj

Utah Scientific Expands Technology Partner Program With Integrations From Audina...