Caribbean Premier League Deploys Grabyo Tools To Bring T20 Cricket to the World Online presence features clips, sharing, spirit of the Caribbean By Troy Dreier, Contributor, Streaming & Digital
Monday, November 5, 2018 - 10:21 am
Print This Story
Story Highlights
Is there a strong international demand for cricket? The Hero Caribbean Premier League answers with an emphatic yes. The league shared 650 clips online during its recently concluded season, attracting 41 million views. Now that's some impressive bowling.
Sharing videos over multiple social-media channels, it also counted more than 21 million engagements, such as when viewers liked, shared, or commented on a clip.
The league achieved these numbers by working with Grabyo, the London-based cloud video platform that lets content owners share live and on-demand videos over multiple channels and platforms, including Facebook, YouTube, Instagram, and Twitter. Grabyo currently has about 50 employees and additional offices in the U.S. and Singapore.
Trinbago Knight Riders celebrate winning the championship of the Hero Caribbean Premier League.
Grabyo, in its third year working with the Caribbean Premier League (CPL), has helped the league grow its online presence over time. The league plays Twenty20 (T20) cricket, a faster-paced version of the game just right for both onsite spectators and TV viewers. It's also well-suited to online sharing, with plenty of quick plays for bite-size viewing. The CPL's enthusiastic fan support - with lots of singing and dancing in the stands - also makes for great clips. The league came to Grabyo years ago with two objectives: to bring live streaming of its games to all markets where it didn't already have a licensing agreement and to grow an audience by sharing clips over a variety of social-media platforms.
The CPL used two of Grabyo's web-based products in its online production: Grabyo Studio for live publishing and clipping and Grabyo Producer for online production. The league repurposed its live TV feeds, creating encodes for Grabyo. It streamed 1080p live coverage to Grabyo's AWS ingest point, and Grabyo distributed the video to the league's Facebook and Twitter accounts.
CPL producers were able to create clips from those live streams even while the games were going on. Using Grabyo Producer through a web browser, the league could share exciting moments just seconds after they occurred.
It also captured the spirit of the Caribbean in its clips, according to Grabyo CEO Gareth Capon. The content that they shared wasn't just the content on the field. It's the Caribbean, so you can imagine it's quite a fun party atmosphere around the grounds. Lots of music, dancing, and some of the content was showing that.
Seeing a team celebrate and dance, he continues, that's an example of not just bringing the wickets and the sixes during the tournament - which undoubtedly are important - but also the cultural flavor of the event itself. I think it's important to showcase that, but, also, that's the kind of content that can really work from a social-media perspective.
Want a taste? Check out this montage of celebration moves by different players. It was one of the league's most-viewed clips of the season. Not all the league's popular clips showed on-field action; sometimes the halftime show got a lot of attention.
The CPL's workflow was divided between teams in the Caribbean and London. While the onsite team handled live video production, the London team created highlights from the uploaded video. It also supervised the Facebook and Twitter live streams, ensuring that they got where they needed to be. With Grabyo's online tools, a production team can be far away from the action.
Because Grabyo can also ingest clips created outside the platform, the CPL created some outside content as well. By distributing online, Capon says, the league was able to reach a younger, more mobile-centric viewer than it gets with TV.
The league monetized its online content through sponsorships. Grabyo works with the Twitter Amplify program and Facebook's branded-content service but doesn't integrate any of the online ad networks.
Although the Hero CPL's 2018 season is over (the Trinbago Knight Riders won their third title in four seasons), Grabyo is enthusiastic about supporting it and growing its online presence for years to come.
It's been a strong relationship now for a number of years, Capon says. We work well with the team. We'd definitely like to continue to do that as we move into 2019, and, each year, we try new things with the CPL. I'd be hopeful and confident that we continue this partnership next year.
North America Stories
14/01/2026
Tech Focus: Audio Consoles, Part 2 - New Options for Virtual MixingA variety of solutions offer both technical and economic benefitsBy Dan Daley, Audio Editor
...
14/01/2026
Tech Focus: Audio Consoles, Part 1 - Key Component Evolves Toward the Totally Vi...
14/01/2026
SVG Summit 2025: Audio from Monday Workshops Now AvailableListen to sessions from Live Production Innovation, AI Production Tools, Cloud Production, Content Wor...
14/01/2026
The L3Harris large T7 robotic systems will provide U.S. Navy and U.S. Marines wi...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
14/01/2026
January 14th, 2026
TRIBECA ANNOUNCES BEST NEW YORK SHORT AWARD FOR 25TH ANNIVERSARY FESTIVAL
In Celebration of Its 25th Anniversary, Tribeca Introduces a N...
14/01/2026
Back to All News
State of Fear, The First Spin-Off of a Netflix Brazil Producti...
13/01/2026
NHL Situation Room 2.0: How Sony Hawk-Eye Powers Centralized Officiating, Player...
13/01/2026
NBC Sports Ices the Audio for the 2026 Prevagen U.S. Figure Skating Championship...
13/01/2026
DMF and MXL in practice: Which vendors are adopting it, and how fast is the ecos...
13/01/2026
CES 2026: Five Important Sports-Tech BuzzwordsThe terms highlight innovations for sports production at the showBy Daniel Frankel, SVG Contributor
Tuesday, Jan...
13/01/2026
For TGL Season 2, Unity 6 Boosts Virtual-Graphic Quality; COSM 360 Cameras Impro...
13/01/2026
Resetting Expectations? The State of the Sports Industry with Devoncroft's J...
13/01/2026
Top Row L-R: Ana Katz, Natalia Almada, Bao Nguyen, Tatiana Maslany, A.V. Rockwell, Dr. Heather Berlin
Second Row L-R: Sophie Barthes, Azazel Jacobs, Janicza Br...
13/01/2026
DoW to invest $1B in planned independently traded Missile Solutions business...
13/01/2026
L3Harris Chairman and CEO Christopher Kubasik and Under Secretary of War for Acq...
13/01/2026
Singapore - January 13, 2026 - Nielsen today announced the appointment of Matty Lin to its Commercial Organization as APAC regional sales leader.
Based in Sing...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Nine-week performance series brings music, dance, theatre, and storytelling to downtown Durham, January - March 2026 (Durham, NC) The Chamber Orchestra of the T...
13/01/2026
Berklee Launches AIMS, an Artist-Centered Summit on Music and AI Hosted by the Berklee Emerging Artistic Technology Lab (BEATL), the event will focus on the i...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
13/01/2026
Back to All News
Netflix Confirms Production of The Dealer,' a High-Stakes...
13/01/2026
Back to All News
Nick Cave & Warren Ellis to Compose Original Score for Jo Nesb...
13/01/2026
NVIDIA and Lilly are putting together a blueprint for what is possible in the f...
13/01/2026
viztrick AiDi, Provided by Nippon TV and FOR-A, Powers Automatic 9:16 Cropping with Auto-Tracking and Intuitive Operation for Dynamic Streaming Content
Targ...
12/01/2026
Sports and Music Unite: A Look Back at the Operationally Ambitious FIFA Club Wor...
12/01/2026
Nielsen Panel Discussion Highlights World Cup Impact for FOX, Telemundo, MetLife...
12/01/2026
FIFA President Infantino Highlights How AI Will Impact 2026 FIFA World Cup and B...
12/01/2026
Baltimore Ravens' Jack Dana on Telling a Better Story With Media Management ...
12/01/2026
FOX Sports' Brad Cheney on Spectrum Debate's Impact on the Sports-Produc...
12/01/2026
Australia and New Zealand VP Alan Clements shares L3Harris' leadership insig...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Berklee International Folk Festival Celebrates 40 Years Featuring Grammy-winning alumna Arooj Aftab, the milestone concert and weeklong festival marks four de...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
12/01/2026
Back to All News
Kento Nakajima To Star in Netflix Manga Adaptation S&X', ...
12/01/2026
Back to All News
Netflix Celebrates Partnership and Progress at Fort Monmouth Closing Ceremony
Governor Phil Murphy, Netflix co-CEO, and Governor-elect Mikie ...
12/01/2026
Back to All News
WWE By the Numbers: Celebrating One Year on Netflix
From left to right: Rey Mysterio, Intercontinental Champion John Cena and Sheamus celebr...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
Caribbean Premier League Deploys Grabyo Tools To Bring T20 Cricket to the World Online presence features clips, sharing, spirit of the Caribbean By Troy Dreier, Contributor, Streaming & Digital 
