ITV launch star-studded Christmas Ad with Britain Get Talking message
The UK's most recognised mental health campaign returns
ITV and STV's groundbreaking mental health initiative, Britain Get Talking, returns to our screens with a festive, star-studded Christmas advert reminding us of the importance of listening to loved ones this Christmas. Following a challenging year as the Coronavirus crisis continues, the broadcaster has once again partnered with YoungMinds, Mind and SAMH in this next iteration of Britain Get Talking.
The film gives a tongue-in-cheek look at a day in the life of a make-up artist at ITV (played by Alexandra Afryea), following her day as a host of famous faces grace her make-up chair and vent hilariously about the trials and tribulations of the past couple of years - the celebrities also tap into the mood of the nation, all hoping for a proper Christmas this time around. After a long day of listening to how others are doing, our make-up artist is finally asked about her day, reminding audiences of the importance of checking in with one another and ensuring we all feel heard.
Celebrities including Joel Dommett, Emily Atack, Lorraine Kelly, Gino D'Acampo, Phillip Schofield, Charlene White, Helen Worth, Scarlett Moffatt, Fleur East, Kevin Mathurin, Emile John and Toby Aromolaran deliver humorous, satirical moans about everything from Zoom fatigue to panic buying petrol. Joel Dommett complains what's the point in abs if you can't show them off in response to the on and off again nature of holidays abroad this summer, while Gino D'Acampo vents about the trials of home-schooling - ask me to do a souffle, I'll do a souffle. Long division? No.
After a comical stream of celebrities ranting, Maya Jama offers our make-up artist a friendly ear after her busy day. The film ends with the message After the last couple of years, we all need an ear. Give yours this Christmas.
Listening has been proven to reduce stress and anxiety levels, and is particularly important in helping others to open up about their problems. A recent survey conducted by ITV revealed 45% struggle to open up about their problems because they're worried they'll be judged. Over 1 in 10 young people don't open up about their problems at Christmas because they're worried they won't be listened to.
The campaign and initiative, developed by Uncommon Creative Studio, reminds viewers to lend an ear as they catch up with their friends and family this Christmas. The 2 minute 30' film, shot by Motherland Emmy nominated and Bafta winning director Simon Hynd, will premiere after I'm a Celebrity...Get Me Out of Here!' at 10pm on ITV and STV this Wednesday 1st December with a special introduction from Britain Get Talking supporters Ant and Dec.
The campaign website, itv.com/BritainGetTalking hosts tips on listening, alongside information on sources of support for viewers who can't rely on the listening skills of family and friends. Britain Get Talking originally launched in October 2019 as part of ITV's wider Better Health commitment to encouraging 10 million people to take action to look after their mental or physical health. Since it launched, Britain Get Talking has encouraged the UK public to take over 56 million actions to support their mental wellbeing.
Susie Braun, Director of Social Purpose, ITV said: When we're all so busy at Christmas, it can be easy to forget what's really important: checking in with the ones you love and truly listening to how they're doing. We're delighted to make a Christmas campaign with a difference, reminding people to give the generous gift of listening this Christmas. After the last couple of years, we could all use an ear.
Paul Farmer, Chief Executive at Mind, said: Christmas can be a hard time of year for many of us. Money worries, feeling isolated and missing loved ones we've lost can all contribute to difficult feelings over the festive period. We're thrilled to be a part of this campaign, which encourages us all to take the time to check in with our loved ones this Christmas. Listening without judging is one of the most important things we can do to start open and supportive conversations about mental health.
Emma Thomas, YoungMinds' Chief Executive, said: Following what has been a hugely challenging year for many young people, we hope the Britain Get Talking message encourages people to listen to each other this Christmas. Young people tell us that they can feel under huge pressure to look like they're having the perfect' Christmas, bottling up struggles such as low mood or concerns about food and body image. Christmas gives people the opportunity to spend more time together so if you sense a young person in your life is struggling, showing that you're there for them could help them to take the first step towards discussing their mental health.
Lucy Jameson, Co-founder, Uncommon added: The festive period can bring many things to the surface - good and bad. We're very proud to continue our work supporting the UK's most recognised mental health campaign - Britain Get Talking. In this new film we wanted to disrupt the Christmas conversation with a powerful reminder to check in and listen to one another.
[end]
Notes to editors:
About ITV Social Purpose:
ITV is More Than TV. We connect with millions of people every day, make content they cant get enough of, and reflect and shape the world we live in and we do all of this through the power of creativity.
Reflecting and shaping the world we live in gives us a great opportunity: to change ITV for better, and to use our content to reach and inspire positive change in the wider world. This is ITVs Social Purpose - shaping culture for good. We do this across four focus areas: Better Mental and
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
ITV launch star-studded Christmas Ad with Britain Get Talking message
