Sony Pixel Power calrec Sony

ITV launch star-studded Christmas Ad with Britain Get Talking message

01/12/2021

ITV launch star-studded Christmas Ad with Britain Get Talking message

The UK's most recognised mental health campaign returns

ITV and STV's groundbreaking mental health initiative, Britain Get Talking, returns to our screens with a festive, star-studded Christmas advert reminding us of the importance of listening to loved ones this Christmas. Following a challenging year as the Coronavirus crisis continues, the broadcaster has once again partnered with YoungMinds, Mind and SAMH in this next iteration of Britain Get Talking.

The film gives a tongue-in-cheek look at a day in the life of a make-up artist at ITV (played by Alexandra Afryea), following her day as a host of famous faces grace her make-up chair and vent hilariously about the trials and tribulations of the past couple of years - the celebrities also tap into the mood of the nation, all hoping for a proper Christmas this time around. After a long day of listening to how others are doing, our make-up artist is finally asked about her day, reminding audiences of the importance of checking in with one another and ensuring we all feel heard.

Celebrities including Joel Dommett, Emily Atack, Lorraine Kelly, Gino D'Acampo, Phillip Schofield, Charlene White, Helen Worth, Scarlett Moffatt, Fleur East, Kevin Mathurin, Emile John and Toby Aromolaran deliver humorous, satirical moans about everything from Zoom fatigue to panic buying petrol. Joel Dommett complains what's the point in abs if you can't show them off in response to the on and off again nature of holidays abroad this summer, while Gino D'Acampo vents about the trials of home-schooling - ask me to do a souffle, I'll do a souffle. Long division? No.

After a comical stream of celebrities ranting, Maya Jama offers our make-up artist a friendly ear after her busy day. The film ends with the message After the last couple of years, we all need an ear. Give yours this Christmas.

Listening has been proven to reduce stress and anxiety levels, and is particularly important in helping others to open up about their problems. A recent survey conducted by ITV revealed 45% struggle to open up about their problems because they're worried they'll be judged. Over 1 in 10 young people don't open up about their problems at Christmas because they're worried they won't be listened to.

The campaign and initiative, developed by Uncommon Creative Studio, reminds viewers to lend an ear as they catch up with their friends and family this Christmas. The 2 minute 30' film, shot by Motherland Emmy nominated and Bafta winning director Simon Hynd, will premiere after I'm a Celebrity...Get Me Out of Here!' at 10pm on ITV and STV this Wednesday 1st December with a special introduction from Britain Get Talking supporters Ant and Dec.

The campaign website, itv.com/BritainGetTalking hosts tips on listening, alongside information on sources of support for viewers who can't rely on the listening skills of family and friends. Britain Get Talking originally launched in October 2019 as part of ITV's wider Better Health commitment to encouraging 10 million people to take action to look after their mental or physical health. Since it launched, Britain Get Talking has encouraged the UK public to take over 56 million actions to support their mental wellbeing.

Susie Braun, Director of Social Purpose, ITV said: When we're all so busy at Christmas, it can be easy to forget what's really important: checking in with the ones you love and truly listening to how they're doing. We're delighted to make a Christmas campaign with a difference, reminding people to give the generous gift of listening this Christmas. After the last couple of years, we could all use an ear.

Paul Farmer, Chief Executive at Mind, said: Christmas can be a hard time of year for many of us. Money worries, feeling isolated and missing loved ones we've lost can all contribute to difficult feelings over the festive period. We're thrilled to be a part of this campaign, which encourages us all to take the time to check in with our loved ones this Christmas. Listening without judging is one of the most important things we can do to start open and supportive conversations about mental health.

Emma Thomas, YoungMinds' Chief Executive, said: Following what has been a hugely challenging year for many young people, we hope the Britain Get Talking message encourages people to listen to each other this Christmas. Young people tell us that they can feel under huge pressure to look like they're having the perfect' Christmas, bottling up struggles such as low mood or concerns about food and body image. Christmas gives people the opportunity to spend more time together so if you sense a young person in your life is struggling, showing that you're there for them could help them to take the first step towards discussing their mental health.

Lucy Jameson, Co-founder, Uncommon added: The festive period can bring many things to the surface - good and bad. We're very proud to continue our work supporting the UK's most recognised mental health campaign - Britain Get Talking. In this new film we wanted to disrupt the Christmas conversation with a powerful reminder to check in and listen to one another.

[end]

Notes to editors:

About ITV Social Purpose:

ITV is More Than TV. We connect with millions of people every day, make content they cant get enough of, and reflect and shape the world we live in and we do all of this through the power of creativity.

Reflecting and shaping the world we live in gives us a great opportunity: to change ITV for better, and to use our content to reach and inspire positive change in the wider world. This is ITVs Social Purpose - shaping culture for good. We do this across four focus areas: Better Mental and
LINK: https://www.itv.com/presscentre/press-releases/itv-launch-star-studded...
See more stories from itv

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

10/09/2026

Fabric Data, TMT Insights Merge to Create Fabric Insights

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Leading Audio Manufacturers Join Forces on Dialog Intelli...

Leading professional audio manufacturers NUGEN Audio, RTW, Steinberg and Telos Alliance have joined forces with Fraunhofer IDMT to establish a common approach t...

10/09/2026

Setplex Introduces AI Insider for Faster Smarter Video Se...

Built Into Setplex's Zapflex Platform, AI Insider Turns Video Service Data Into Actionable Insights Setplex today introduced AI Insider, a breakthrough new...

10/09/2026

sync labs to Introduce sync productions at IBC2026 Bringi...

Managed service changes dialogue without actor-specific training or facial rigging while preserving the original performance and fitting established post-produc...

10/09/2026

ACT Pixel Academy Autumn Courses PR

The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...

10/09/2026

Orange Polska Reaffirms Its Trust in Viaccess-Orca with M...

Orange Polska continues to Rely on Viaccess-Orca for Secure TV Services and the Next Phase of its Technology Evolution Viaccess-Orca (VO), a global leader in T...

10/09/2026

Generate and create directly in your timeline with new AI-powered innovations in Premiere and After Effects

Generate and create directly in your timeline with new AI-powered innovations in...

10/09/2026

Tedial to introduce Media Business Hub at IBC 2026

Tedial is introducing Media Business Hub (MBH) at IBC 2026, a new business enablement platform designed to help media organizations unlock the full value of the...

10/09/2026

Globecast Unveils Next Phase of Media Orchestration at IB...

Globecast, a leading provider of broadcast, media and entertainment managed services, will unveil the next phase of its transformation at IBC2026 with a preview...

10/09/2026

Fabric Data and TMT Insights Merge to Create Fabric Insig...

Fabric Data and TMT Insights today announced that the two companies are combining to create Fabric Insights, uniting authoritative data, purpose-built software,...

10/09/2026

Operative Launches Unified Platform to Transform Advertis...

Operative, the preferred advertising and broadcast management provider for the world's leading media brands, today announced a comprehensive slate of new pr...

10/09/2026

Leader announces new Sx2 handheld Test and Measurement se...

Test & measurement innovator, Leader Electronics of Europe, has announced the launch of its latest range of handheld signal generation, analysis and monitoring ...

10/09/2026

Kiloview Partners with Zixi to Deliver Reliable IP Video...

The partnership begins with native Zixi protocol support on the Kiloview D350 and will extend to deeper product integration and joint go-to-market initiatives ...

10/09/2026

Avid and FilmLight announce strategic partnership to reimagine the color pipeline for post production

Avid and FilmLight announce strategic partnership to reimagine the color pipelin...

10/09/2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC2026

Maxon Brings Exclusive Preview of Fall Innovations to IBC2026 Brie Clayton September 10, 2026 0 Comments IBC attendees will get the first look at new ...

10/09/2026

Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise

Three Boston Conservatory Dance Alums Honored for Their Early-Career Promise India Hobbs and Demetrius Lee received Princess Grace Awards, while Lilly David t...

10/09/2026

MonoNeon Returns to Berklee to Kick Off Signature Series

MonoNeon Returns to Berklee to Kick Off Signature Series The Grammy-winning bassist and alumnus performs with students and faculty from the Planet MicroJam In...

10/09/2026

Study: NFL Ad Revenue to Hit a Record $6.3 Billion

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Teradek Unveils Bolt 7 With 900MHz RF Pipeline

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Survey: Roku Remains Most Popular Streamer

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Sony Unveils Fourth Generation Of DWX Wireless Mics

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

Scripps Revamps Local Media Regional Leadership Structure

Share Copy link Facebook X Linkedin Bluesky Email...

10/09/2026

RT Sign Ryder Cup Highlights Rights Ahead of Historic Return to Ireland

RT to Broadcast Amgen Irish Open free-to-air New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences Ryder Cup hig...

10/09/2026

RT Prime Time report into the National Ambulance Service to air tonight

More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service Tonight on RT Prime Time, 9:35pm, RT One ...

10/09/2026

Visit the mythical island of Mrunglody in the new series of RT KIDS podcast and brand-new retro video game

Series 3 of Nero's Class begins Friday 11 September on RT Listen The third...

10/09/2026

Boots on the Ground: WARDOGS' Goes All Out on GeForce NOW at Early-Access Launch

Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...

10/09/2026

d-Matrix Adopts NVIDIA NVLink Fusion for Rack-Scale XPU Deployment

AI inference chipmaker d-Matrix today announced it will use NVIDIA NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure pl...

09/09/2026

IBC 2026: Sony Introduces SEL814G Fisheye Zoom G Lens

Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...

09/09/2026

IBC 2026: Telestream Expands Practical AI Capabilities Across Vantage and UP Platform

Telestream has announced an expansion of its Practical AI capabilities across th...

09/09/2026

IBC 2026: Chyron and Haivision Announce Camera-to-Cloud Live Production Integration

Haivision and Chyron have announced a technology partnership integrating Haivisi...

09/09/2026

ManningCast Reveals 2026-27 Season Schedule with Heist Mini Movie

Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...

09/09/2026

IBC 2026: Imagine Communications to Showcase XVR Updates

Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14). XVR is Imagine's channel-in-a-b...

09/09/2026

IBC 2026: swXtch.io Launches AI Broadcast Orchestration Tool abbe

swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...

09/09/2026

Inside the NFL Returns to X for Second Season, Marking 50th Anniversary

NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...

09/09/2026

LiveU Expands AP Partnership with LU900Q Fleet and MAM Integration

LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...

09/09/2026

Diversified to Consolidate New Jersey Operations into New Newark Facility

Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...

09/09/2026

IBC 2026: Wisycom Showcases MATF Antenna Matrix, PFL RFoF Box, and MPR60 Updates

Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...

09/09/2026

IBC 2026: G&D and VuWall to Introduce vsNEO KVM-over-IP Platform

Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...

09/09/2026

Mo-Sys Completes Restructuring, Promotes Selin Kemal to Managing Director

Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...

09/09/2026

Aicox and TAG Video Systems Power Monitoring for Telefnicas TSAmediaHUB

Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....

09/09/2026

IBC 2026: Blackmagic Design Releases DaVinci Resolve 21.1

Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...

09/09/2026

ESPN and Apple Music Collaborate on Monday Night Football Music Curation for 2026-27 Season

ESPN and Apple Music have announced a collaboration on music curation for Monday...

09/09/2026

Sacramento Production Services Deploys Wisycom RF System at Sutter Health Park

Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...

09/09/2026

NDI and NVIDIA Collaborate on AI-Powered Multilingual Content Workflows

NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...

09/09/2026

Sports Broadcasting Hall of Fame Announces the Class of 2026

Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...

09/09/2026

NBC Sports Opens 21st SNF Season With Expanded Schedule, Traveling Studio Show, and Bulked Up Toolkit

ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...