
21 May, 2019 - 08:02
Soccer legends Kaizer Chiefs Football Club star in the latest chapter of Toyota South Africas #ToyotaStoriesSA campaign which pays homage to the marques numerous loyal fans.
Driven by the charismatic Snooze, the purpose of #ToyotaStoriesSA is to continue to build brand love, and show the Toyota community how much they and their loyalty to the Toyota brand are appreciated, said Toyota Social Media Community Manager, Naniwe Mthimkhulu.
Toyota fans regularly share their extraordinary passion for their Toyota vehicle by posting photographs to our social channels. The #ToyotaStoriesSA & Snooze campaign, conceptualised by FCB Joburg, takes these stories and packages them as a short music video with music choice and words reflecting the persona of the fan and his or her Toyota.
This fun, quirky and memorable content is housed on Facebook, Twitter, Instagram and Instagram stories ... and celebrates the love Toyota fans have for their cars. Its also a shout-out from Toyota to acknowledge this passion, Mthimkhulu said.
The first #ToyotaStoriesSA video - Jitesh and his Corolla: http://bit.ly/2DxdgUC -went live in March last year and drew an incredible response: over 90 000 YouTube hits and 1 400 000 impressions on social channels. It was quickly followed by a second - Anchal and her Hilux: https://youtu.be/pcG-DDC6IXI - while three others punctuated the remainder of the year.
FCB Joburg Creative Director Tian Van Den Heever explained the evolution of the campaign: Julias Conquest featured octogenarian and intrepid explorer, Julia Albu, who travelled from Cape Town to London through Africa in her trusty 20-year-old Toyota Conquest Tracy to create awareness for Shine Literacy. Her reggae-themed video generated 30 826 views on YouTube.
Then, our homie from Pretoria, Thato, and his RunX attracted 76 968 views while the final chapter for the year, inspired by the Instagram fan page @ToyotaTribe, provided Snooze with the content he needed to create a very entertaining Christmas Carol and generate a further 66 047 for #ToyotaStoriesSA.
And now the 2019 chapters have kicked off with none other than Kaizer Chiefs Football Club. Toyota is the official vehicle sponsor for team and its starry players, and the piece they have filmed is utterly awesome. The players sing along with Snooze in traditional locker room pre-match prep tradition - goose bump stuff!
Filmed at the Kaizer Chiefs village in Naturena by Fuel Content, its a little taste of what else is to come in 2019 from #ToyotaStoriesSA. Watch this space.
View all four music videos here:
Julias Conquest: https://www.youtube.com/watch?v=RraapvcoVYg&list=PLseOIV3pMEg-fmcEaSJWHg...
Thatos RunX: https://www.youtube.com/watch?v=IGOs__Y_XMw&list=PLseOIV3pMEg-fmcEaSJWHg...
Toyota Tribes Christmas Carol Tribute: https://www.youtube.com/watch?v=SHWpGWXRxS4&list=PLseOIV3pMEg-fmcEaSJWHg...
Kaizer Chiefs
https://www.youtube.com/watch?v=5sBdKoZXcqg&list=PLseOIV3pMEg-fmcEaSJWHg...
Credits:
Client: Toyota South Africa
Senior Manager - Advertising & Digital Marketing: Tasneem Lorgat
Manager - Social Media Community: Naniwe Mthimkhulu
Creative agency: FCB Joburg
Executive Business Director: Reagen Kok
Account Director: Nicole Malan
Executive Creative Director: Brett Morris
Creative Director: Tian Van Den Heever
Art Director: Naledi Manama
Copywriter: Shannon Koor
Content Writer: Lucy Holford-Walker
TV production: Nakita Bolus
Media planners: Lange Sithole
Production companies: Fuel Content
Director: Tian Van Den Heever
Post production: Fuel Content
Commercials
Africa South Africa
petra 0833031778
Africa Stories
15/07/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
24/06/2025
Panels of the National Film and Video Foundation in Accordance with the NFVF Act...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
11/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
10/06/2025
Johannesburg, South Africa - 10 June 2025 - The National Film and Video Foundati...
06/06/2025
S o Paulo Film and Audiovisual Company (Spcine) and the National Film and Video ...
05/06/2025
Johannesburg, South Africa 4 June 2025 - The National Film and Video Foundatio...
29/05/2025
Rest in Power, a True Legend of Our Screens
Johannesburg, South Africa 27 May...
29/05/2025
Johannesburg, South Africa 28 May 2025 - The National Film and Video Foundation (NFVF), Chief Executive Officer (CEO), Mr. Vincent Blennies, has resigned from...
22/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/05/2025
The NFVF, an agency of the Department of Sport, Arts and Culture that was create...
10/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/05/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/04/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
08/04/2025
We are pleased to announce the appointment of Mr. Vincent Blennies as Chief Exec...
04/04/2025
The National Film and Video Foundation (NFVF) invites final-year animation students to submit character designs inspired by lead characters from any South Afric...
14/03/2025
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/03/2025
Antis pticos Orales: Revisi n De La Literatura Y Perspectiva Actual Influenza son contradictorios, dadas las elevadas tasas de curaci n espont nea. De ser neces...
28/02/2025
The Future of Green Energy: Challenges and Prospects Green energy, also known as renewable energy, has emerged as a critical solution to global energy challenge...
27/02/2025
Beginner Coding in Python: Building the Simplest AI Chat Companion Possible
AI-powered Personal VoiceBot for Language Learning by Gamze Zorlubas
You can ear...
24/12/2024
The National Film and Video Foundation (NFVF) is calling for applications from South African film and television filmmakers to be part of the NFVF's delegat...
06/12/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the cl...
30/11/2024
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
16/11/2024
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
16/11/2024
The National Film and Video Foundation (NFVF) invites emerging female producers ...
16/11/2024
The National Film and Video Foundation (NFVF) invites current masters students t...
30/10/2024
Johannesburg, 26 October 2024 - The 18th Annual South African Film and Televisio...
30/10/2024
BEST ACHIEVEMENT IN SOUND DOCUMENTARY
!Aitsa
Practitioner: Simon Kohler
Production House: MED CINE
BEST ACHIEVEMENT IN EDITING DOCUMENTARY
Rise: The Si...
24/10/2024
In accordance with Section 6 (2) (c) of the National Film and Video Foundation A...
19/10/2024
The National Film and Video Foundation (NFVF) invites postgraduate students to s...
15/10/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
11/10/2024
10 October 2024 Johannesburg, South Africa - The National Film and Video Found...
09/10/2024
Sportel stand number: Ravel Hall G06/07 After a summer filled with intense sport emotions in Paris, France and beyond, Globecast will be happy to welcome you...
04/10/2024
SAFTAs 18 Announces Date and Theme: Honouring Excellence in South African Film and Television with the theme Back to Basics . Johannesburg, South Africa Wedn...
04/10/2024
Johannesburg, South Africa Wednesday, 2 October 2024 The South African Film ...
01/10/2024
Johannesburg, South Africa - Monday, 30 September 2024 - The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (...
24/09/2024
Every little girl out there who has felt different because they are not what soc...
09/09/2024
The National Film and Video Foundation (herein referred to as NFVF) is a statutory body set up by the government to grow and develop the South African Film and ...
06/09/2024
Johannesburg, 05 September 2024 - The National Film and Video Foundation (NFVF),...
09/08/2024
Johannesburg, 8 August 2024 - It is with profound sadness that the National Film...
01/08/2024
Globecast to Showcase the Broadcast Industry's Most Advanced Connectivity and Hybrid Cloud Solutions at IBC 2024
PARIS, 1 August 2024 Globecast, the lead...
16/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
13/07/2024
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/07/2024
The NFVF, an agency of the Department of Sport, Arts and Culture that is created...
02/07/2024
Arabsat, ASBU and Globecast are commemorating 20 years with a renewed multi-year deal for Global Arabic Bouquet (GAB) services, providing a wide range of DTH di...
11/06/2024
Tuesday 11 June 2024, Johannesburg. The National Film and Video Foundation (NFVF...
31/05/2024
The National Film and Video Foundation (NFVF), the custodians of the South African Film and Television Awards (SAFTAs), has learned of the allegations of ill-tr...