Sony Pixel Power calrec Sony

The Hundred: Sky Sports and the ECB Turn to Gamification as Cricket Is Freshened Up' for a New Audience

21/07/2021

The Hundred: Sky Sports and the ECB turn to gamification as cricket is freshened up for a new audience By Will Strauss, Editor

Monday, July 19, 2021 - 11:16

Print This Story

Player avatars for presenter analysis and a new way of displaying on-screen broadcast graphics will both be part of Sky Sports' gamified live coverage of the new family friendly' cricket tournament The Hundred which starts on Wednesday (21 July).

The Hundred is a professional franchise 100-ball-per-innings format involving eight men's and eight women's teams located in major cities across England and Wales.

With the sport looking to attract new fans, it's not cricket for dummies' but it is very much a TV-friendly format, with accessible start and end times and shorter matches, that has been devised to be more entertainment-focused and inclusive than other forms of the sport.

As such, alongside some of the world's best cricketers, The Hundred will feature a mixture of music, DJs, fan participation and more in an effort to attract more female and child viewers, attendees and participants.

Sky Sports is the host broadcaster for the England and Wales Cricket Board (ECB)-owned competition and will show all 68 games with the BBC broadcasting 10 matches free-to-air, doing its own coverage but taking Sky's world feed.

It's been a challenge but when is innovation not a challenge? We've gone into the unknown we do believe it is a broadcast world first

The family-friendly approach will be reflected in Sky Sports' output which, in conjunction with the ECB, will use gamification to appeal to younger viewers.

That gamification comes in two main forms: player avatars that will be used for analysis during presentation elements of Sky's coverage; and on-screen broadcast graphics with a gaming' or esports' feel that have been designed to help simplify the game for viewers.

Sky Sports director of cricket Bryan Henderson, speaking to SVG Europe ahead of the tournament, explained the premise behind the tournament and what they are setting out to achieve.

Cricket as a sport is doing really well and has had some incredible moments over the last few years, with both the England women's and men's World Cup wins and some amazing international and domestic cricket, he said.

The issue though, concerns demographics. Cricket's audience on and off-screen is typically, quite middle-aged ABC1 men. And although they are an important segment, we need to engage new fans if we are going to grow and future-proof the sport. At the same time, society is evolving. People's lives are changing, people want shorter formats that are easier to understand and they want formats that are affordable to watch with the family.

Cricket has recognised this and the issues that it has in its appeal and relevancy. And so The Hundred has essentially been born out of that and our commitment to it and to growing the game.

The upshot of this from a TV perspective will be a new way of broadcasting the sport, he added. We are going to freshen things up and present things in a slightly different way

Player avatars

Created in conjunction with the ECB, the player avatars are part of the gamification of The Hundred, with Sky Sports on-screen talent and pundits due to present around them during pitch-side presentation elements within the coverage.

The avatars will help viewers to get a little bit closer to the players , said Henderson, and make the graphics more gamified and in tune with the target audience .

They were created using facial recognition and motion capture technology rather than the volumetric technique that Sky has used to great effect on its golf coverage with Sky Scope.

The decision to go with avatars rather than volumetric capture was purely practical, according to Sky Creative creative director of innovation Jason Landau, who was invited to talk to the ECB after it saw the impact of Sky Scope.

What is right for one sport isn't necessarily right for another, he said. With the cricket bowling [motion] it wasn't going to be feasible [to do volumetric]. At the same time, we'd been talking a lot about avatars. We'd seen how they were getting better in the overall look so we examined the pros and cons of doing a hyperreal avatar, and then capture the motion data. We thought it would be different but also engaging.

Using avatars rather than volumetric capture will also make it easier to re-skin if someone changes hairstyle or bat sponsor , Henderson added. Plus we can touch up hair, alter facial expressions and change things as we wish.

We were always worried about the motion capture shoots, but once the players had seen what we were trying to achieve, they really bought into it

The avatars themselves have been created using MetaStar, Dimension Studio's hyper-real avatar solution and the Augmented Reality experience created by Arcade (an immersive experience creative agency, using Unity).

Dimension Studio created the avatar faces using images from 19 stills cameras that captured a scan of each player's head. Those pictures were then animated, processed and stitched together before skin texture and detail was added.

Motion capture techniques were then used to generate the sporting action for each avatar body.

For this, Target 3D positioned 30 optical micro tracking cameras around each player. These triangulated the position of 50 optical markers that were placed on a bodysuit worn by the cricketers as they played different shots or went through their bowling action.

Motion capture gloves were also used to capture movement for bowling wrist and finger position, providing an extra level of detail.

The position of the markers was then used to calculate a skeleton that then drives the animation. The data capture session took
LINK: https://www.svgeurope.org/blog/headlines/the-hundred-sky-sports-and-th...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

15/04/2026

Haivision Launches Falkon X4 5G Transmitters

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

JB&A Spotlights Exhibitors Ahead of Pre-NAB 2026 Technology Event

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Wave Central, EVS Announce SMPTE ST 2110 Interop Collaboration

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Top Reason for Subscribing to Pay TV Is Live News and TV, Survey Finds

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

NAB Leadership Foundation Honors Outstanding Broadcasters

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Wisycom Expands MPR60 With New Multichannel IFB Mode

Share Copy link Facebook X Linkedin Bluesky Email...

15/04/2026

Thomas Riedel Acquires Premium Manufacturer ARRI

Strategic Alignment With the Riedel Group for Innovation and Growth Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...

15/04/2026

Iyuno Deploys SDVI Rally Platform to Accelerate and Scale...

SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...

15/04/2026

Frequency Leads the Industry in Live Local News on FAST

Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...

15/04/2026

Harmonic Introduces Breakthrough AI Orchestration Service...

New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...

15/04/2026

VIDI and Media Links Bring Scalable IP Transport to Germa...

During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...

15/04/2026

Clear-Com Introduces Transformational Arcadia and Eclipse...

Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...

15/04/2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026

Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026 Brie Clayton April 15, 2026 0 Comments New system removes PTZ pan restric...

15/04/2026

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File Workflow Integration

LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...

15/04/2026

This 24-Hour Performance Art Piece Needs Your Participation

This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond. Apr...

14/04/2026

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 Playout and Live News Workflows

ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...

14/04/2026

NAB 2026: Haivision Launches Falkon X4 5G Mobile Video Transmitter

Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026. ...

14/04/2026

SVG New Sponsor Spotlight: Stripe TVs Matthew Pavey on Making Live-Production Tech More Portable, Intuitive, and Accessible

Founded by veterans of the production-truck world, Stripe TV was born out of a d...

14/04/2026

Studio Berlin Adds LDX 135 and LDX 180 Camera Systems from Grass Valley

Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...

14/04/2026

LTN Appoints Mark Romano and Edward Cox to Vice President Roles

LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...

14/04/2026

Agor and Sennheiser to Deploy Largest Spectera System to Date at Eurovision Song Contest 2026

Sennheiser and Italian rental company Agor have begun preparations for their Eu...

14/04/2026

DAZN and ADI Predictstreet Announce Prediction Market Partnership Ahead of FIFA World Cup 2026

DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...

14/04/2026

Deltatre Completes Digital Platform for Serie A as Part of Four-Season Partnership

Deltatre has announced the completion of a direct-to-fan website and app for Leg...

14/04/2026

NAB 2026: Daktronics to Exhibit with Grass Valley

Daktronics, will exhibit at NAB Show 2026 in partnership with Grass Valley at Booth C2408, Las Vegas Convention Center, April 19-22. Daktronics will showcase a...

14/04/2026

NAB 2026: Backblaze to Host Partner Showcases

Backblaze will host a series of partner presentations at NAB Show 2026 (Booth N1259, North Hall), open to all exhibition hall badge holders. Showcase partners i...

14/04/2026

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technol...

14/04/2026

Bridge Technologies VB440 Integrated into NEP Platform

Bridge Technologies has announced that its VB440 production probe has been integrated into NEP Platform, NEP Group's software orchestration system. The inte...

14/04/2026

NAB 2026: Clear-Com to Demonstrate Expanded Intercom Ecosystem

Clear-Com will introduce new products and demonstrate its communications ecosystem for broadcast and live production at NAB Show 2026 (Booth C5807, April 19-22)...

14/04/2026

NAB 2026: EZDRM to Introduce Revenue Security Prism Framework

EZDRM will use NAB Show 2026 (Booth W2260) to introduce the Revenue Security Prism, a framework for combining multiple security technologies to protect streamin...

14/04/2026

NAB 2026: Telos Alliance Product Preview

Telos Alliance will introduce the following products at NAB Show 2026: TV and Media Telos Infinity MK2 Panels: A new generation of hardware control panels for...

14/04/2026

NAB 2026: Panasonic to Showcase IP and IT Production Solutions

Panasonic Video and Audio Systems North America will exhibit at NAB Show 2026 (Booth C3509), demonstrating IP- and IT-based production solutions for sports, bro...

14/04/2026

Behind the Mic: WNBA Adds Sue Bird, Sophie Cunningham to Networks Commentary Teams; John Buccigross Signed to ESPN Extension

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

14/04/2026

NAB 2026: Blackmagic Design Announces Multiple New Products

Blackmagic Design will exhibit at NAB Show 2026 (Booth N2502). CEO Grant Petty s product announcement livestream is available at youtube.com. The company announ...

14/04/2026

Thomas Riedel Acquires ARRI, Adding Camera and Lighting Component to Riedel Group Portfolio

The deal establishes a close strategic alignment' between the iconic cinema...

14/04/2026

Taming the Untamed: Producing the 2026 Absa Cape EPIC Mountain-Bike Race

BIGSHOT Media, with support from Teradek, produced untamed African mountain-bike race' with daily coverage and highlights show The 2026 Absa Cape EPIC, an...

14/04/2026

SVG Announces Sports AI Innovation Lab to Advance the Use of AI in Live Production

The Sports Video Group (SVG) today announced the launch of the SVG AI Innovation...

14/04/2026

AIR Music Tech release Fabric Vintage Synths Vol.1

Captures a trio of renowned polysynths The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...

14/04/2026

United Plugins introduce UnitedFreeBundle

Free offering includes 10 powerful plug-ins United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...

14/04/2026

Celemony update Tonalic

Julian Coryell joins virtual session player line-up Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...

14/04/2026

Supporting Safe Space Flights with WESCAM MX-Series Imaging Systems

WESCAM MX -Series EO/IR Systems Provide Critical Visibility During NASA Re-Entry Operations....

14/04/2026

L3Harris Demonstrates Autonomous Electronic Warfare Capability During US Army Experiment

DiSCO reduces uncertainty during the fog of war in modern threat environments an...

14/04/2026

GOES-19 One Year Later: Protecting Communities Through Advanced Technology

GOES-19 imagery captured by L3Harris-built Advanced Baseline Imager technology helps forecasters issue life-saving weather warnings. Credit: NOAA/NASA...

14/04/2026

Reimagining Earth Measurement for the AI Era: L3Harris and Xoople Develop a New Spacebourne Capability

For decades, understanding the physical world from space has required a trade-of...

14/04/2026

Nielsen Appoints Roberto Ruiz to Lead Measurement Science

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovatio...