
Appears Annette Hopland on why the media tech industry is a trifecta of amazing people, innovative technology, and an always-evolving industry, and what advice shed offer someone looking for a similar role
By Jenny Priestley
Published: March 14, 2023 Updated: March 15, 2023
Appear's Annette Hopland on why the media tech industry is a trifecta of amazing people, innovative technology, and an always-evolving industry, and what advice she'd offer someone looking for a similar role
target=_blank title=Share on LinkedIn class=share-linkedin>
Annette Hopland, product owner, Appear Talk us through an average day in your role I spend much of my day communicating across all areas of the Appear organisation, liaising between sales, R&D, our management team, and customers to ensure our products are optimised to address the challenges our customers face. I have four dedicated teams that I'm in continual communication with to refine and improve our products, so much of an average day would be spent collaborating with them. We'll prioritise which customer problems we're going to solve first, what feature requests have come through, and then assess the amount of work that needs to be done.
As well as managing internal conversations about our product roadmap and development, I also spend time speaking directly with customers to understand their pain points and desires, so that we can relay that into our product strategy. Appear works predominantly with Tier One operators, broadcasters, and production facilities to provide contribution, OTT, and distribution services, so our weekly customer conversations can range from highly technical discussions, requests for new features or evolving existing product functions, and general discussions about obstacles faced by media companies today.
How did you get started in the media industry? I've always had a fascination with the mechanics of media - ever since I was young, I was curious about how TV, cinema, live events, and even the radio worked. It's why I decided to study Electronics and Telecommunications at the Norwegian University of Science and Technology. While studying, I volunteered as a sound engineer at my student society which is where I really got my first introduction and basic knowledge of working with media technology.
Being based in Norway, which has a rich heritage in the media technology industry, I landed my first job with Tandberg Television as an engineer building and testing broadcast equipment. I then joined Appear in 2005 in a product development role. I was the 13th employee to join the company - so 13 wasn't unlucky for me! and that number has grown considerably to around 165. I remember how excited I was to start the role - the knowledge we had in Norway was so inspiring and I believed we could make some great products.
What training did you have before you got started in the media industry? I learned a tremendous amount about media technology while volunteering at the student society. It was my first experience of being part of a group of people all working together to solve challenges and create workflows for live events - and having a huge amount of fun doing it. We used to have bands from around the world come to our university to perform - including some major global names - and as a volunteering audio technician I would work with a group of other volunteers to help put on the show. This was both a huge life skill for me, but also a dip in the water of my eventual role in product development and management.
What do you enjoy about working in the industry? I love the trifecta of amazing people, innovative technology, and an always-evolving industry. Because the media industry is always changing, no two days are ever the same and there's always passionate debates and discussions to be had with colleagues and customers. The culture of continuous learning and improvement also means that we are constantly tweaking how we work and communicate. Added to the fact that Appear is always taking our products to new markets, new segments, and new countries, means that work is never boring!
Another unique part of my role that I enjoy is the relationship product owners build with both the management team and sales. We're involved in both the long-term strategy planning with the management team and the short-term fixes, solutions, and feature velocity that helps the sales team. It makes the work varied and more involving.
What advice would you give to someone looking to explore a similar role? Most of our hires are fresh from university, and the best advice I can offer to them is to talk with as many people with similar roles as possible. Take every opportunity you can get to educate yourself on the role you're going for and build a network of contacts. When those opportunities arise, just go for it!
If you like to talk to interesting people and make exciting things happen, product ownership is a very fun role to be in. But you must also bring a lot of passion and curiosity to the role - ultimately that's what will make you dedicated to the role and make the most out of it. You must also be prepared for a lot of learning. Being quite technical in nature, you must prepare to spend the first few months getting your head around a lot of technical terms, buzz words and new skills - no matter how much of a technology whizz you think you might be!
More from TVB Europe
15/04/2025
Jan Krupp, VFX supervisor at Scanline VFX, tells TVBEurope how the company created a range of environments for the Netflix film
By Matthew Corrigan
Published...
15/04/2025
Ateliere said that due to the current, unforeseen turbulence in the US and in the global business and financial markets the company is no longer in a position t...
14/04/2025
Stanley has been promoted to the role following seven years as general manager with the company
By Matthew Corrigan
Published: April 14, 2025 Updated: Apri...
14/04/2025
StreamAMG delivers more than 15,000 live events each year, with over 52,000 hours of content watched in 200 countries
By Matthew Corrigan
Published: April 14...
14/04/2025
TVBEurope content director Jenny Priestley sums up her 2025 NAB Show experience, from the end of AI hype to the impact of tariffs, trying out virtual production...
11/04/2025
Two creative projects will receive awards of £35,000 aiming to boost innovation in 5G across the media and entertainment sector
By Matthew Corrigan
Published...
11/04/2025
The London VFX studio has strengthened its pipeline team with two promotions and a new appointment
By Matthew Corrigan
Published: April 11, 2025 Updated: A...
10/04/2025
The report outlined a package of proposed measures to ensure domestic production...
10/04/2025
Attendees travelled from 160 countries around he world to the media and entertainment industrys Super Bowl event
By Matthew Corrigan
Published: April 10, 202...
10/04/2025
Kitty Higinbotham, president of Wall Street Communications, tells TVBEurope why communication skills are essential in an ever-changing industry
By Matthew Corr...
09/04/2025
Located across from Panavision London's camera and optics rental business, the new site is nearly 10,000 sq ft larger than the previous facility
By Matthew...
09/04/2025
The project aims to enable flexibility and integration to ensure consistent graphics experiences across diverse platforms
By Matthew Corrigan
Published: Apri...
09/04/2025
The proposal includes an investment of £20 million in local industry and could create up to 4,000 jobs
By Matthew Corrigan
Published: April 9, 2025 Updated...
09/04/2025
Andy Sumner also joins the company supporting its recent expansion into Liverpoo...
09/04/2025
TVBEurope celebrates the stand-out products on show in Las Vegas
By Jenny Priestley
Published: April 9, 2025 Updated: April 13, 2025
TVBEurope celebrate...
08/04/2025
Channel 4's Top Guns: Inside the RAF puts viewers at the heart of the action, following the service as it carries out operations around the world. Mark Tatt...
08/04/2025
DPP CEO Rowan de Pomerai and CCO Mark Harrison talk to TVBEurope about the organisations first decade, plans for the future and challenges facing the media indu...
08/04/2025
Reports say ProSiebenSat is lining up the investment bank to repel the Berlusconi-owned company as it seeks to retain independence
By Matthew Corrigan
Publi...
08/04/2025
Jodi Morelli, acting head of external communications for Globecast, and growth manager, North America at RISE talks to TVBEurope about the need to stay curious,...
07/04/2025
The company debuted new products, accessories and upgrades ahead of NAB 2025
By Matthew Corrigan
Published: April 7, 2025
The company debuted new products...
07/04/2025
Production company Fulwell 73 and financiers Cain International plan to build 20 premium sound stages at the complex
By Matthew Corrigan
Published: April 7, ...
06/04/2025
TVBEurope content director Jenny Priestley sits down with new Grass Valley CEO Jon Wilson to discuss his vision for the company going forward, what that means f...
04/04/2025
In our latest article on a piece of broadcasting history, Vizrts Russell Leak tells TVBEurope how his Dad created the motor used in a BBC 1 ident from the 1980s...
04/04/2025
The agency aims to bridge gaps in product strategy, development, and go-to-market programmes for media tech companies around the world
By Matthew Corrigan
Pu...
04/04/2025
Carole Pigeard, SVP of global sales at Moments Lab tells TVBEurope how diverse perspectives fuel evolution in the media and entertainment space
By Matthew Corr...
03/04/2025
Innovations across Premiere Pro and After Effects deliver AI-powered upgrades and workflow improvements, said the company
By Matthew Corrigan
Published: Apri...
03/04/2025
The new upgrades aim to enable smarter tracking, greater control, and faster workflows while expanding interoperability across robotic systems
By Matthew Corr...
03/04/2025
From a trip to space to the inaugural Sports Summit, and a look behind the camera of Wicked, this is whats on the TVBEurope teams radar at the 2025 NAB Show
B...
03/04/2025
Because of the nature of this sort of sliding scale of tariffs, there are opportunities that werent there before, analyst Alice Enders tells TVBEurope
By Jenny...
02/04/2025
Sally Wallington, SVP of sales at Pebble, explores the mission-critical considerations broadcasters should make when choosing a playout provider
Sponsored Cont...
02/04/2025
TVBEurope meets Tim Claman, chief product officer at Avid, to discuss the compan...
02/04/2025
Submissions will be accepted up until 23:59 PST on 2nd April
By Jenny Priestley
Published: March 24, 2025 Updated: April 3, 2025
Submissions will be acc...
02/04/2025
Leclerc will work with group members to explore and champion UK digital media distribution via broadcast, IP, mobile or hybrid delivery
By Jenny Priestley
Pu...
01/04/2025
Adopting open standards, the solution aims to provide workflow standardisation, allowing for automation and other innovations across a diverse range of markets
...
01/04/2025
Submissions will be accepted up until 23:59 PST on 2nd April
By Jenny Priestley
Published: March 24, 2025 Updated: April 1, 2025
Submissions will be acc...
01/04/2025
The AI issue takes a look at how AI is reshaping broadcasting, including areas such as sports commentary and archiving and storage, plus we discover how Norways...
01/04/2025
Joining the company with more than two decades of experience forging and scaling alliances in the industry, Wastcoats role will support TVUs strategic developme...
31/03/2025
Submissions will be accepted up until 23:59 PST on 2nd April
By Jenny Priestley
Published: March 24, 2025 Updated: March 31, 2025
Submissions will be ac...
31/03/2025
The company is said to be working with KPMG on a deal that could include the sale of a majority or minority stake
By Jenny Priestley
Published: March 31, 202...
31/03/2025
The confidential agreement ends multi-jurisdictional litigation between the parties over the issues
By Matthew Corrigan
Published: March 31, 2025 Updated: ...
31/03/2025
Em Bell, senior client services coordinator at dock10, tells TVBEurope why a can-do attitude and problem-solving mindset is ideal for the TV industry
By Matthe...
28/03/2025
TED-Ed series Ada fuses storytelling with eye-catching animation. The Should We ...
28/03/2025
Rita Madeira, content producer at Digital Azul, tells TVBEurope how the industry thrives on connections and welcomes curiosity
By Matthew Corrigan
Published:...
27/03/2025
The Mini has a footprint equal to the size of an average smartphone and can be placed side by side for use in stereoscopic or volumetric video
By Jenny Priestl...
27/03/2025
The teams behind House of the Dragon, Masters of the Air, Silo and The Lord of t...
27/03/2025
The initiative aims to help young women pursue higher education in broadcast and media technology, offering financial assistance and networking opportunities
B...
27/03/2025
We believe that ProSiebenSat.1 needs a strong shareholder that can provide expertise and experience in the industry, making an active contribution to its growth...
26/03/2025
The Chancellor presented her speech in the House of Commons today
By Matthew Corrigan
Published: March 26, 2025 Updated: March 27, 2025
The Chancellor p...
26/03/2025
The council will guide key focus areas to help grow a more secure, interoperable and effective media creation ecosystem, said the organisation
By Matthew Corri...
26/03/2025
Donna Thomas, executive vice president, Vubiquity talks to TVBEurope about how nurturing an early entrepreneurial streak paved the way for her career
By Matthe...