Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale Proprietary AI Predictive Technology Generates ID-Free Audience Segments That Can Be Activated In Programmatic Environments
RESTON, VA September 3, 2025 Comscore, a global leader in measuring and analyzing consumer behaviors, today announced the launch of its AI-powered Data Partner Network, a new initiative that enables third-party data providers to convert their ID-based datasets into scalable, privacy-centric audiences using Proximic by Comscore's proprietary AI predictive technology.
This Network is designed to unlock the full value of partner data to extend audience reach for advertisers and deliver campaign performance. For example, Proximic by Comscore's ID-based online holiday shoppers' segment grew by over 95% when its own AI predictive technology was applied. By running third-party partner audiences through Proximic by Comscore's AI predictive technology and Comscore's truth set panels, the Network generates privacy-centric ID-free audience segments that can be activated across any DSP and multiple SSPs.
More than 10 data providers, including AnalyticsIQ, Circana, Dynata, Eyeota, a Dun & Bradstreet company, L2 Data, Lighthouse-Ameribase, a Stirista Company, LBDigital, a Stirista Company, Polk Automotive Solutions from S&P Global Mobility, PurpleLab , RevOptimal, Symphony Health, an ICON plc company, Throtle, TransUnion and others, are already participating.
We're building an ecosystem where every participant benefits: advertisers get precision at scale, publishers unlock smarter monetization, and data providers future-proof their business, said Rachel Gantz, Managing Director, Proximic by Comscore.
Global programmatic media partner MiQ has already seen significant results with the AI-powered technology, deploying these segments across many CTV campaigns to drive improved reach and reduced cost per unique reach.
The future of audience targeting is a privacy-centric approach that still drives scale and performance outcomes, said Sara Sowsian, Director, US Product Partnerships at MiQ. It's a balancing act that's critical to the future of digital advertising, and we're excited about how Proximic by Comscore's Data Partner Network supports that goal helping our clients at MiQ reach the right audiences efficiently and responsibly in a rapidly evolving ecosystem.
Proximic by Comscore's Data Partner Network gives us a new way to extend our audiences, while driving strong advertiser performance and smarter monetization, with Circana's best-in-class audiences now with Proximic by Comscores AI technology, added Michael Quinn, SVP Global Media at Circana.
The Data Partner Network acts as the connective layer between data providers and the evolving needs of the marketplace. Partners can seamlessly plug into Proximic by Comscore's technology, ensuring their data remains addressable, privacy-aligned, and scalable, even as traditional signals like cookies and mobile IDs continue to erode.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industrys emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
03/09/2025
Last week, Spotify and Netflix transformed Guastavino's in New York City int...
03/09/2025
For so many of us, movement is about more than just exercise-it's a way to b...
03/09/2025
WNED Adopts Calrec's Type R to weather any storm and keep radio listeners connected Embracing a fully IP infrastructure across all three of its radio statio...
03/09/2025
Bookish is created, written by and starring Mark Gatiss
The Guardian - An arch...
03/09/2025
Wednesday 3 September 2025
To view this content, please enable our use of cooki...
03/09/2025
Wednesday 3 September 2025
Sky News will host a live immigration debate in Birm...
03/09/2025
Due to recent changes in Chrome-based and Firefox browsers, the Routing page of the D*AP Series web interface may not load correctly.
Temporary Fix: Use an old...
03/09/2025
J nger Audio flexAI IBC2025 Highlights
The first feature, available in the most recent flexAI software update, is an enhanced object-based workflow that includ...
03/09/2025
AI Assistants Go Mobile: Comscore Reports Surge in Mobile AI Tool UsageMobile adoption outpaces PC as AI tools fit seamlessly into connected life
RESTON, VA - ...
03/09/2025
Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights D...
02/09/2025
Warsaw, Poland, September 01, 2025
Digital & AI
Hitachi Europe Ltd. and Bank P...
02/09/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
02/09/2025
** MEDIA ALERT **
SHONEN JUMP SHOP Hits LA Original Manga Drops Incoming Imported Merch from Japan Available September 6 October 5, 2025
Prepare for ...
02/09/2025
X-Rite Joins Forces with Esko at Labelexpo Europe to Accelerate Packaging Lead T...
02/09/2025
Tuesday 2 September 2025
Current slide, 0 0, undefined1
0
Garsington Opera - Body of Work
Claudette Johnson,Three Women, installation view, Art on the Unde...
02/09/2025
Harmonic's cOS Virtualized Broadband Platform Powers Multi-Gigabit Speeds an...
02/09/2025
This September, RT is delighted to support Culture Night, Dublin Theatre Festival, Limerick Jazz Festival, Dublin Fringe Festival and 17 other amazing arts and...
02/09/2025
RT and Virgin Media Television have today (Tuesday 2 September 2025) announced ...
01/09/2025
24 players have entered Slane Castle ready to outwit, outplay and outlast in the ultimate game of trust and deception.
The Traitors Ireland has commenced.
Her...
01/09/2025
First time television presenter Cathal Dowd, aged 23, from Wexford is the newest addition to the news2day team. news2day is RT 's news service designed spec...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
Fox Corporation and YouTube TV Announce Distribution Renewal Agreement New York, NY and Los Angeles, CA - August 28, 2025 - Fox Corporation (Nasdaq: FOXA, FOX...
28/08/2025
28 Aug 2025
VEON and Kyivstar to Host Investor Meeting on August 28, 2025 New York, August 28, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital operator and K...
28/08/2025
UKTV has acquired the UK premiere of Art Detectives, the compelling new crime an...
28/08/2025
MSPO 2025: True spectrum dominance in all domains - powered by Rohde & Schwarz Rohde & Schwarz will showcase its solutions and capabilities supporting multi-d...
27/08/2025
As summer days stretch out, long and languorous, listeners across the Northern H...
27/08/2025
It's the waning days of summer, and for anyone trying to squeeze in one more road trip before the leaves begin to turn, Spotify is here with a collection of...
27/08/2025
27 Aug 2025
VEON and Kyivstar to Mark Historic Listing with Nasdaq Opening Bell...
27/08/2025
Sky unveils 24 portraits in 24 hours as nominations open for the Arts Hero Award...
27/08/2025
Wuppertal August 27, 2025
Riedel Communications Launches Next Generation of Si...
27/08/2025
Harmonic's DOCSIS and Fiber Innovations Enable Low-Latency Multi-Gigabit Con...
27/08/2025
Filmed over the course of 20 years in Ireland's wild Atlantic, Dolphins: Wonders of the Ocean begins this Sunday.
From underwater cameraman Ken O'Sulli...
26/08/2025
Spotify's Fan Life is back-and this time, the spotlight shines even brighter...
26/08/2025
Recommendations have always been at the heart of the Spotify experience. Friends...
26/08/2025
Gravity Media's London Production Centre expansion reaches far beyond its walls with Calrec Argo and True Control 2.0 technology Working with Calrec as its ...
26/08/2025
Innovative Features Include Geo-synced Low Latency, Interactive Multiview, AI-Driven Highlight Creation, Robust Anti-Piracy Protections and In-Stream Ads SAN JO...
26/08/2025
CORE+ ensures the upper dynamic range is as clean and transparent as the lower-from the quietest whisper to the loudest roar.
It's all made possible by adv...
26/08/2025
platbricks Experience Day 2025 - Innovation meets practice
With GenAI and automation to the warehouse of the future
Arvato Systems invites logistics manager...
Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights Data at Scale Proprietary AI Predictive Technology Generates ID-Free Audience Segments That Can Be Activated In Programmatic Environments 
