The Educational, Informational Side of IBC
Andy Marken October 1, 2024
0 Comments
The story you are about to see is true. The names have been changed to protect the innocent. Main Title Announcer, Dragnet, Mark VII Productions, 1951-1970
Major trade shows like IBC and CES always have a hook/theme they use to attract exhibitors and attendees. Mike Crimp, IBC CEO, proved their multi-prong pitch worked with more than 1,350 exhibitors and 45,000 attendees from 170 countries.
But this year, Crimp's team's focus seems to be more than a passing theme - Accelerator Media Innovation - but a global set of initiatives the industry will have to work on for years to come.
Many of the key stakeholders - companies, governments and individuals - have already committed to helping in areas including AI (naturally), news/information disinformation, live/programmed production workflow/distribution, content accessibility, global talent provenance and personalization and ad standards as well as cybersecurity and sustainability.
After checking out a few of the sessions and talking with moderators and participants, we think we'll be seeing a lot of standards and guidelines being rolled out that we think the industry and world can support/implement.
As Crimp said at the opening of the event, the IBC community needs to explore/closely examine the technological advances and market dynamics that are shaping the industry in a period of dynamic change.
NVIDIA and AMD, the two foundation players for AI, had a strong presence in their own stands as well as almost every stand and session during the show.
While we might have a black leather jacket preference, the attendees and industry don't and simply wants to get a firm handle on the technology's leap from theory to real-world applications and their affect/effect on tomorrow.
The AI Tech Zone and a number of sessions explored how AI can be integrated into everyday operations to help them be more efficient and successful. The processor producers and software producers emphasized that AI is going to be a real game changer in terms of how it touches, influences and affects every piece of content that is developed, distributed and consumed.
At the same time, several governmental and industry speakers emphasized that the technology demands that rules and regulations be established at the outset that protect the integrity of how it is applied to operation/workflow automation, accessibility, storage and accurate viewer experiences.
That is a helluva burden for an industry that simply wants to educate, inform and entertain people around the globe.
National elections showed that the industry must be proactive in aggressively using AI to fight disinformation in news and that it will be an ongoing challenge and one that can't be abdicated to social media providers.
By the end of the year, nearly half of the world's population will have participated in elections that have experienced an unprecedented volume of disinformation that threatens democratic processes and public trust.
Judy Parnall, head of Standards & Industry at BBC, emphasized during one of the sessions that the rise of deepfakes and overwhelming volume of AI-generated social media content presents a significant risk of impersonation, misinformation that can be overwhelming and that the industry and international governmental regulators must work together to stay ahead of the developments.
A key industry initiative that was unveiled at IBC was the Coalition for Content Provenance and Authenticity (C2PA) and Project Origin that will foster closer industry collaboration and information sharing, the development of anomaly detection tools/processes and uses media provenance signals.
Following IBC, Allan McLennan, president/chief executive of PADEM Media Group and one of the members of one of the working groups, cited their work on cracking down on sexually explicit deepfakes and the requirements for AI watermarking.
He noted that members of the cross industry working group feel it's time to set aside the competitive nature of the news industry and work together to identify and address the problem of easy fakes which used to be called propaganda and develop tools and solutions that can instantaneously counter the messages with facts that are real and true.
It's a tremendous challenge, McLennan emphasized, but IBC has the full support of all of industry participants, major governmental powers and industry standards groups to make it happen. In addition, since the EU has been so aggressive with its web accessibility activities, there seemed to be a consensus that other free world governments will establish similar standards.
But it's also important to remember that despite all the advanced technology that is being focused on the problem, it will still require skilled journalistic professionals to verify and interpret the news content for viewers and listeners. For more information on the subject check IBC Accelerator Project: Design Your Weapons in the Fight Against Disinformation and IBC Conference: Beating fake news inspiring trust in the age of disinformation.
Preparing for Tomorrow - Industry players and IBC conducted a series of educational/informational sessions designed to help organizations help prepare tomorrow's creative/production workforce.
IBC, in conjunction with the EU, hosted its inaugural World Skills Caf and sessions to foster international knowledge sharing to address the industry's skills needs and the aging white male workforce.
The policy group noted that only a third of managerial and director roles are held by women and more than 90 percent of professionals in the sectors are white.
To address the skills gap shortage and underrepresented in the media technology sector, the program held a series of next-gen
North America Stories
13/11/2026
The UIM E1 Series wraps its third season this week with the Bombay Sapphire E1 Miami GP, Nov. 11-14, on Biscayne Bay at the Miami Seaplane Base on Watson Island...
13/11/2026
In-venue and creative video staffers at the professional and collegiate level ha...
13/11/2026
Singer-songwriter Benson Boone will headline entertainment for the Discover NHL Winter Classic between the Utah Mammoth and Colorado Avalanche at Rice-Eccles St...
13/11/2026
Blackmagic Design has announced the Blackmagic Ambisonic Microphone, a 7th order ambisonic microphone array that captures spatial audio for immersive video prod...
13/11/2026
SMPTE has announced that The Studio B&H and Riedel Communications will provide the video infrastructure and communications technology for the Solutions Hub at t...
13/11/2026
The Hollywood Professional Association (HPA) has announced the theme and program focus for the 2027 HPA Tech Retreat, which takes place Feb. 14-18, 2027, in La ...
13/11/2026
Football Manager 27 Touch is available on Apple Arcade starting today. The game ...
13/11/2026
MotoGP has announced a two-year media rights agreement with ESPN covering the Un...
13/11/2026
Apple Sports, the free iPhone app, has added the Ultimate Fighting Championship (UFC) to its lineup of supported sports, in time for Saturday's UFC 334. The...
13/11/2026
The NBA and Fanatics Studios, the joint venture between Fanatics and entertainme...
13/11/2026
ESPN held its annual EDGE Innovation Conference last night and offered up an ove...
13/11/2026
Regional sports network gives Ithaca College, SUNY Cortland students a platform to thrive
One of the biggest games in Division III college football will be pla...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Blue Lucy, the workflow orchestration and integration platform for broadcasters, rights owners and localisation companies, today announced an integration with c...
13/11/2026
Krotos announces Black Friday offers on Studio Pro and Studio Max
Brie Clayton November 12, 2026
0 Comments
First-year annual plans start at US$195.99...
13/11/2026
Blackmagic Design Announces Blackmagic Ambisonic Microphone
Brie Clayton November 12, 2026
0 Comments
New 7th order ambisonic microphone with 108 MEMS...
13/11/2026
Meet the Berklee Student Setting Planetary Motion to Music With his compositional platform SoniKosmos, Javier Roqueni aims to make the universe the ultimate i...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , er...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Share
{alert(Link copied)}).catch(err => {console.error(Failed to copy: , err)}) data-platform=copy_link data-action= class=font-ui-heading py-2 text-sm tex...
13/11/2026
Amagi, the media industry cloud company, today announced a partnership with Golden Times Media Technology (stock code 920021.BJ), a Beijing-based media and tech...
13/11/2026
CGI (TSX: GIB.A) (NYSE: GIB), one of the largest independent IT and business consulting services firms in the world, together with its Malaysian partner, Cedar ...
13/11/2026
SMPTE, the home for media professionals, technologists and engineers, today announced that The Studio B&H and Riedel Communications will provide the video infra...
13/11/2026
iWedia, a global leader in connected TV software solutions, will present its software-first approach to DRAM optimization at Android TV APAC Summit 2026 in Bang...
13/11/2026
From pediatric research to smart hospitals, AI is helping care teams spend less time on routine tasks and more time with patients.
Health systems and startups...
12/11/2026
Industry leaders examine how Dynamic Media Facility, Media eXchange Layer, and c...
12/11/2026
The junior Tar Heel is embracing the technical and creative challenges of live production while emerging as a leader and mentor in the control room...
12/11/2026
Gracenote, Nielsen's content intelligence business, has released its fifth a...
12/11/2026
RTL Deutschland will bring the NHL to free-to-air TV in Germany starting Nov. 30...
12/11/2026
Clear-Com supported On Air 2026, a 24-hour student-led broadcast connecting 45 u...
12/11/2026
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is ...
12/11/2026
Disney, ESPN and the NBA will present Dunk the Halls, the third real-time animated NBA game using Sony's Beyond Sports data visualization technology, on Chr...
12/11/2026
Van Wagner has launched Van Wagner RELAY, a digital platform for official athlet...
12/11/2026
Deal brings together two of the industry's most established graphics brands and significantly expands Vizrt's footprint in U.S. sports and regional broa...
12/11/2026
Euro TV Production GmbH of Austria has upgraded its outside broadcast vehicle with Lawo technology. The mc 36 Classic console in service since 2019 was replaced...
12/11/2026
Tagboard has launched Spark Resize, an AI-assisted tool now in beta that takes an existing graphic and produces a new version for a different aspect ratio or sc...
12/11/2026
Ben Winston, Glenn Weiss, and FIFA's Jenni-Lee Van Gelder headlined a day fo...
12/11/2026
Free interactive platform visualizes team tendencies, formations, and schemes, updated weekly...
12/11/2026
Sports Broadcasting Hall of Famer Charlie Jablonski's broadcasting career is...
12/11/2026
Gracenote's 2026 State of Play report signals a rising retention risk: More ...
The Educational, Informational Side of IBC 
