The Educational, Informational Side of IBC

01/10/2024

The Educational, Informational Side of IBC

Andy Marken October 1, 2024

0 Comments

The story you are about to see is true. The names have been changed to protect the innocent. Main Title Announcer, Dragnet, Mark VII Productions, 1951-1970

Major trade shows like IBC and CES always have a hook/theme they use to attract exhibitors and attendees. Mike Crimp, IBC CEO, proved their multi-prong pitch worked with more than 1,350 exhibitors and 45,000 attendees from 170 countries.

But this year, Crimp's team's focus seems to be more than a passing theme - Accelerator Media Innovation - but a global set of initiatives the industry will have to work on for years to come.

Many of the key stakeholders - companies, governments and individuals - have already committed to helping in areas including AI (naturally), news/information disinformation, live/programmed production workflow/distribution, content accessibility, global talent provenance and personalization and ad standards as well as cybersecurity and sustainability.

After checking out a few of the sessions and talking with moderators and participants, we think we'll be seeing a lot of standards and guidelines being rolled out that we think the industry and world can support/implement.

As Crimp said at the opening of the event, the IBC community needs to explore/closely examine the technological advances and market dynamics that are shaping the industry in a period of dynamic change.

NVIDIA and AMD, the two foundation players for AI, had a strong presence in their own stands as well as almost every stand and session during the show.

While we might have a black leather jacket preference, the attendees and industry don't and simply wants to get a firm handle on the technology's leap from theory to real-world applications and their affect/effect on tomorrow.

The AI Tech Zone and a number of sessions explored how AI can be integrated into everyday operations to help them be more efficient and successful. The processor producers and software producers emphasized that AI is going to be a real game changer in terms of how it touches, influences and affects every piece of content that is developed, distributed and consumed.

At the same time, several governmental and industry speakers emphasized that the technology demands that rules and regulations be established at the outset that protect the integrity of how it is applied to operation/workflow automation, accessibility, storage and accurate viewer experiences.

That is a helluva burden for an industry that simply wants to educate, inform and entertain people around the globe.

National elections showed that the industry must be proactive in aggressively using AI to fight disinformation in news and that it will be an ongoing challenge and one that can't be abdicated to social media providers.

By the end of the year, nearly half of the world's population will have participated in elections that have experienced an unprecedented volume of disinformation that threatens democratic processes and public trust.

Judy Parnall, head of Standards & Industry at BBC, emphasized during one of the sessions that the rise of deepfakes and overwhelming volume of AI-generated social media content presents a significant risk of impersonation, misinformation that can be overwhelming and that the industry and international governmental regulators must work together to stay ahead of the developments.

A key industry initiative that was unveiled at IBC was the Coalition for Content Provenance and Authenticity (C2PA) and Project Origin that will foster closer industry collaboration and information sharing, the development of anomaly detection tools/processes and uses media provenance signals.

Following IBC, Allan McLennan, president/chief executive of PADEM Media Group and one of the members of one of the working groups, cited their work on cracking down on sexually explicit deepfakes and the requirements for AI watermarking.

He noted that members of the cross industry working group feel it's time to set aside the competitive nature of the news industry and work together to identify and address the problem of easy fakes which used to be called propaganda and develop tools and solutions that can instantaneously counter the messages with facts that are real and true.

It's a tremendous challenge, McLennan emphasized, but IBC has the full support of all of industry participants, major governmental powers and industry standards groups to make it happen. In addition, since the EU has been so aggressive with its web accessibility activities, there seemed to be a consensus that other free world governments will establish similar standards.

But it's also important to remember that despite all the advanced technology that is being focused on the problem, it will still require skilled journalistic professionals to verify and interpret the news content for viewers and listeners. For more information on the subject check IBC Accelerator Project: Design Your Weapons in the Fight Against Disinformation and IBC Conference: Beating fake news inspiring trust in the age of disinformation.

Preparing for Tomorrow - Industry players and IBC conducted a series of educational/informational sessions designed to help organizations help prepare tomorrow's creative/production workforce.

IBC, in conjunction with the EU, hosted its inaugural World Skills Caf and sessions to foster international knowledge sharing to address the industry's skills needs and the aging white male workforce.

The policy group noted that only a third of managerial and director roles are held by women and more than 90 percent of professionals in the sectors are white.

To address the skills gap shortage and underrepresented in the media technology sector, the program held a series of next-gen

LINK:	https://creativecow.net/the-educational-informational-side-of-ibc/...
	See more stories from creativecow

North America Stories

17/07/2026

Foundry Unlocks Professional-Grade AI for VFX with Gripta...

Creative software developer Foundry today announced Griptape Enterprise, a new tier of the Griptape AI workflow orchestration platform, extended to meet the str...

17/07/2026

Foundry Releases SmartRoto for Nuke

Creative software developer Foundry today announced the availability of SmartRoto, a new AI-powered plugin upgrade for Nuke, NukeX, Nuke Studio, and Nuke Indie ...

17/07/2026

The Final Release of Blackmagic Fairlight Live is Now Available!

The Final Release of Blackmagic Fairlight Live is Now Available! Brie Clayton July 16, 2026 0 Comments Fairlight Live is a new audio mixer designed fo...

17/07/2026

Leveraging All of Entertainment's IP

Leveraging All of Entertainment's IP Andy Marken July 16, 2026 0 Comments Nobody ever wins the games. Period. There are survivors. There\s no win...

16/07/2026

SVG Students To Watch: Kaden Sherman, Albany State University

This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work In the live-sports-video in...

16/07/2026

TNDV Marks First Year of Aspiration 35 Cinematic Production Truck

TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...

16/07/2026

ATSC Releases First Major Revision to A/85 Audio Loudness Recommended Practice Since 2013

ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...

16/07/2026

FloSports Named Exclusive Global Media Partner for 2026 CrossFit Games

FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...

16/07/2026

Sennheiser Releases Spectera Firmware 1.4 and Command Button

Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...

16/07/2026

ESPN and Southwestern Athletic Conference Announce Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...

16/07/2026

Audio-Technica Releases 20 Series Control Application for Elgato Stream Deck

Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...

16/07/2026

SSL Live L550 Plus Consoles Power Audio Production for The Voice France Season 15

The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...

16/07/2026

Gray Media and Atlanta Hawks Announce Georgia-Wide Broadcast Partnership for 2026-27 NBA Season

Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...

16/07/2026

SVG Sit-Down: Quarterback Showrunner Joe Zucco on Cinematography, Building Trust, Carrying On the NFL Films Legacy

Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...

16/07/2026

Texas Rangers Switch Direct-to-Consumer Streaming Partner to BZZR

The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...

16/07/2026

FIFA World Cup 2026: BBC Sport on Moving Across the Pond to Bring the Atmosphere of the Final Matches to Fans

With England's FIFA World Cup 2026 team getting ready to fly home after losi...

16/07/2026

With 36 Unilateral Cameras, NBC Sports Shapes 154th Open Championship Coverage for U.S. Viewers

In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...

16/07/2026

Altitude Sports & Entertainment's Tim De Lay on New SkyCam Digital Feed, Upgraded Studio Space

Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...

16/07/2026

FIFA World Cup 2026: Inside ORF's Austria-Based Production to Bring All the Emotions of the Tournament to Fans

Austria was back at the World Cup for the first time in 28 years, and the team d...

16/07/2026

Inside Gravity Media's Effort To Power the 154th Open Championship Production

With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...

16/07/2026

The Gauge: Poland | June 2026

June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...

16/07/2026

New studio monitoring leads Glensound's 60th year line-up...

Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...

16/07/2026

Complete spectrum of innovation from British exhibitors a...

33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...

16/07/2026

Hitomi Broadcast to showcase HDR colour verification and...

Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...