--
If producing video is a central part of your marketing strategy this quarter, one of the most challenging decisions you may have to make is choosing which production company to work alongside.
Your instinct may lead you to watch a few sample videos and make an impulsive decision. Instead you should map out what an ideal partner might look like. It's not just production quality, but creativity, communication, scalability and facilities are also important. As a marketer, the last thing you want to do is make a large investment (both in time and resource) only to find out that the final version doesn't accurately align with your brand or tell your story.
While we can't find the perfect fit for you, we can help guide you in the right direction. Here we take you through six key considerations before making your decision:
1. Ask to see their portfolio Check whether the production company has worked with any similar organizations within your industry. It's essential that they understand your business, brand and message as this really shows in the final version.
If they're only used to working with smaller companies and with one point of contact, this may throw up complications if your collaboration process involves review and approval being given from a group of globally dispersed executives at once.
2. How is the production quality? Do the videos in the portfolio look and sound professional? If it's a testimonial, does it look like it was shot in an unlit board room with a CEO hollering how good they are? How about the sound quality, does the sound feel like it's been recorded on an iPhone? If it's animated, does it use custom illustration or it is limited to stock assets?
Avoid prospective production houses that don't produce the kind of work you're looking for. For example, if you want a fun and quirky video, go with a company that has a pedigree in comedic production and have directors who specialize in that genre. Otherwise, even the best ideas will fall flat.
3. Do they care about my company? If you decide to conduct a tendering process, how closely did they stick to the brief? Do they ask relevant, specific questions about your company and how it works, or does it seem like you're just another sales lead? Do they have fresh and innovative ideas that are unique and have the potential to support your marketing programmes?
Chemistry can be the determining factor regarding whether the project goes smoothly or falls apart. Before making your selection, make sure the production company is passionate about your project and are invested in making your video a success. Test each potential partner with these set of qualification questions.
4. Scalability and flexibility Can they scale up to meet the demands of your production? If it's a reversioning project with lots of footage that needs to be edited quickly, can they provide you with the extra facilities or time in the editing suite that you need?
Also consider the formats they'll be shooting in - can you handle their preferred file format or will you need additional transcoding tools?
5. What facilities does the production company have? From a purely technical point of view, it makes little aesthetic difference whether you use Final Cut Pro, Avid Media Composer, Adobe Premiere for the edit. However, each has its strengths and weaknesses and it will come down to personal preference and experience as much as anything. If an editor is used to one system, that's what they will want to use so it's always worth sitting down with prospective production houses to discuss your options.
Then you need to consider what you'll need when you reach the edit. For some projects, you'll need to think about things like color correction, grading and even special effects to create a particular visual style. Can the production company provide these services or is it outsourced to a post production facility?
Finally, think about sound. Will you need to add a voice over? Are you going to be shooting in settings that make it likely a sound-dub will be needed? If your production company doesn't have recording facilities onsite, consider whether trips back and forth to a voiceover booth will add substantial cost and time delays.
6. Know your budget Ask for a ballpark figure but don't assume the lowest price means good value.
Marketers working with video for the first time are often very surprised by the range of crew, equipment, editing and video distribution options made available to them.
If you're looking for a breakdown of what's involved in the whole production process and what you might expect to pay, check out this post detailing live action videos or animated explainer videos.
Conclusion: Taking into account these considerations before selecting a production company could save your department money, resources and precious time. The company you select may end up being a long term partner, so be prepared to ask the right questions in advance. Good luck!
Do you have any production companies you recommend? Do you have any tips you'd like to share?
Related posts:
Corporate Video: Are Companies Becoming Production Houses? In the wake of terrible publicity after the Deepwater Horizon Oil Spill, BP launched an enormous PR offensive, utilising all the digital channels available. Each year, the Financial Times publishes the Index of Corporate Online...
How To Choose A Post Production Company As important as the production budget and the actual video shoot, is the selection of the post production company who will take your raw footage and craft it into your final, finished project for delivery....
Great Video Editing Means Getting Organized Video editing is a serious business. It can mean the difference between a great production and a flop. Great editing
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
-- 
