--
If producing video is a central part of your marketing strategy this quarter, one of the most challenging decisions you may have to make is choosing which production company to work alongside.
Your instinct may lead you to watch a few sample videos and make an impulsive decision. Instead you should map out what an ideal partner might look like. It's not just production quality, but creativity, communication, scalability and facilities are also important. As a marketer, the last thing you want to do is make a large investment (both in time and resource) only to find out that the final version doesn't accurately align with your brand or tell your story.
While we can't find the perfect fit for you, we can help guide you in the right direction. Here we take you through six key considerations before making your decision:
1. Ask to see their portfolio Check whether the production company has worked with any similar organizations within your industry. It's essential that they understand your business, brand and message as this really shows in the final version.
If they're only used to working with smaller companies and with one point of contact, this may throw up complications if your collaboration process involves review and approval being given from a group of globally dispersed executives at once.
2. How is the production quality? Do the videos in the portfolio look and sound professional? If it's a testimonial, does it look like it was shot in an unlit board room with a CEO hollering how good they are? How about the sound quality, does the sound feel like it's been recorded on an iPhone? If it's animated, does it use custom illustration or it is limited to stock assets?
Avoid prospective production houses that don't produce the kind of work you're looking for. For example, if you want a fun and quirky video, go with a company that has a pedigree in comedic production and have directors who specialize in that genre. Otherwise, even the best ideas will fall flat.
3. Do they care about my company? If you decide to conduct a tendering process, how closely did they stick to the brief? Do they ask relevant, specific questions about your company and how it works, or does it seem like you're just another sales lead? Do they have fresh and innovative ideas that are unique and have the potential to support your marketing programmes?
Chemistry can be the determining factor regarding whether the project goes smoothly or falls apart. Before making your selection, make sure the production company is passionate about your project and are invested in making your video a success. Test each potential partner with these set of qualification questions.
4. Scalability and flexibility Can they scale up to meet the demands of your production? If it's a reversioning project with lots of footage that needs to be edited quickly, can they provide you with the extra facilities or time in the editing suite that you need?
Also consider the formats they'll be shooting in - can you handle their preferred file format or will you need additional transcoding tools?
5. What facilities does the production company have? From a purely technical point of view, it makes little aesthetic difference whether you use Final Cut Pro, Avid Media Composer, Adobe Premiere for the edit. However, each has its strengths and weaknesses and it will come down to personal preference and experience as much as anything. If an editor is used to one system, that's what they will want to use so it's always worth sitting down with prospective production houses to discuss your options.
Then you need to consider what you'll need when you reach the edit. For some projects, you'll need to think about things like color correction, grading and even special effects to create a particular visual style. Can the production company provide these services or is it outsourced to a post production facility?
Finally, think about sound. Will you need to add a voice over? Are you going to be shooting in settings that make it likely a sound-dub will be needed? If your production company doesn't have recording facilities onsite, consider whether trips back and forth to a voiceover booth will add substantial cost and time delays.
6. Know your budget Ask for a ballpark figure but don't assume the lowest price means good value.
Marketers working with video for the first time are often very surprised by the range of crew, equipment, editing and video distribution options made available to them.
If you're looking for a breakdown of what's involved in the whole production process and what you might expect to pay, check out this post detailing live action videos or animated explainer videos.
Conclusion: Taking into account these considerations before selecting a production company could save your department money, resources and precious time. The company you select may end up being a long term partner, so be prepared to ask the right questions in advance. Good luck!
Do you have any production companies you recommend? Do you have any tips you'd like to share?
Related posts:
Corporate Video: Are Companies Becoming Production Houses? In the wake of terrible publicity after the Deepwater Horizon Oil Spill, BP launched an enormous PR offensive, utilising all the digital channels available. Each year, the Financial Times publishes the Index of Corporate Online...
How To Choose A Post Production Company As important as the production budget and the actual video shoot, is the selection of the post production company who will take your raw footage and craft it into your final, finished project for delivery....
Great Video Editing Means Getting Organized Video editing is a serious business. It can mean the difference between a great production and a flop. Great editing
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
-- 
