--
If producing video is a central part of your marketing strategy this quarter, one of the most challenging decisions you may have to make is choosing which production company to work alongside.
Your instinct may lead you to watch a few sample videos and make an impulsive decision. Instead you should map out what an ideal partner might look like. It's not just production quality, but creativity, communication, scalability and facilities are also important. As a marketer, the last thing you want to do is make a large investment (both in time and resource) only to find out that the final version doesn't accurately align with your brand or tell your story.
While we can't find the perfect fit for you, we can help guide you in the right direction. Here we take you through six key considerations before making your decision:
1. Ask to see their portfolio Check whether the production company has worked with any similar organizations within your industry. It's essential that they understand your business, brand and message as this really shows in the final version.
If they're only used to working with smaller companies and with one point of contact, this may throw up complications if your collaboration process involves review and approval being given from a group of globally dispersed executives at once.
2. How is the production quality? Do the videos in the portfolio look and sound professional? If it's a testimonial, does it look like it was shot in an unlit board room with a CEO hollering how good they are? How about the sound quality, does the sound feel like it's been recorded on an iPhone? If it's animated, does it use custom illustration or it is limited to stock assets?
Avoid prospective production houses that don't produce the kind of work you're looking for. For example, if you want a fun and quirky video, go with a company that has a pedigree in comedic production and have directors who specialize in that genre. Otherwise, even the best ideas will fall flat.
3. Do they care about my company? If you decide to conduct a tendering process, how closely did they stick to the brief? Do they ask relevant, specific questions about your company and how it works, or does it seem like you're just another sales lead? Do they have fresh and innovative ideas that are unique and have the potential to support your marketing programmes?
Chemistry can be the determining factor regarding whether the project goes smoothly or falls apart. Before making your selection, make sure the production company is passionate about your project and are invested in making your video a success. Test each potential partner with these set of qualification questions.
4. Scalability and flexibility Can they scale up to meet the demands of your production? If it's a reversioning project with lots of footage that needs to be edited quickly, can they provide you with the extra facilities or time in the editing suite that you need?
Also consider the formats they'll be shooting in - can you handle their preferred file format or will you need additional transcoding tools?
5. What facilities does the production company have? From a purely technical point of view, it makes little aesthetic difference whether you use Final Cut Pro, Avid Media Composer, Adobe Premiere for the edit. However, each has its strengths and weaknesses and it will come down to personal preference and experience as much as anything. If an editor is used to one system, that's what they will want to use so it's always worth sitting down with prospective production houses to discuss your options.
Then you need to consider what you'll need when you reach the edit. For some projects, you'll need to think about things like color correction, grading and even special effects to create a particular visual style. Can the production company provide these services or is it outsourced to a post production facility?
Finally, think about sound. Will you need to add a voice over? Are you going to be shooting in settings that make it likely a sound-dub will be needed? If your production company doesn't have recording facilities onsite, consider whether trips back and forth to a voiceover booth will add substantial cost and time delays.
6. Know your budget Ask for a ballpark figure but don't assume the lowest price means good value.
Marketers working with video for the first time are often very surprised by the range of crew, equipment, editing and video distribution options made available to them.
If you're looking for a breakdown of what's involved in the whole production process and what you might expect to pay, check out this post detailing live action videos or animated explainer videos.
Conclusion: Taking into account these considerations before selecting a production company could save your department money, resources and precious time. The company you select may end up being a long term partner, so be prepared to ask the right questions in advance. Good luck!
Do you have any production companies you recommend? Do you have any tips you'd like to share?
Related posts:
Corporate Video: Are Companies Becoming Production Houses? In the wake of terrible publicity after the Deepwater Horizon Oil Spill, BP launched an enormous PR offensive, utilising all the digital channels available. Each year, the Financial Times publishes the Index of Corporate Online...
How To Choose A Post Production Company As important as the production budget and the actual video shoot, is the selection of the post production company who will take your raw footage and craft it into your final, finished project for delivery....
Great Video Editing Means Getting Organized Video editing is a serious business. It can mean the difference between a great production and a flop. Great editing
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
The days are getting longer, the temperatures are rising, and playlists are filling up for the season. With summer around the corner, Spotify's global edito...
29/05/2026
New retro-inspired MPC announced
There are few devices that have gained the status held by Akai Pro's MPC range, and in recent years, the company have s...
29/05/2026
Save up to 30 on acclaimed titles
Following a successful launch at Superbooth 2026, Bjooks have revealed that they will be continuing the Kickstarter campa...
29/05/2026
Binaural monitoring application improved
Genelec have just released an update that brings some powerful new features to their HRTF-based binaural headphone ...
29/05/2026
6 June 2026 at SAE Institute, London, UK
IMSTA FESTA 2026 is almost upon us, with some of the biggest names in pro-audio set to descend upon SAE Institute i...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
May 29 2026, 09:00 (PDT) Dolby and rednote Bring More Immersive Storytelling to...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Youtube exclusive special drops today
Watch now
UKTV today announces another e...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Genelec announces V2.1 for Aural ID binaural headphone monitoring application posted: 29/05/2026
Aural ID 2.1 enhances binaural monitoring for stereo and ...
29/05/2026
At just 20 years old, Sean Melia from Summerhill Co. Meath has been revealed as the winner of Super Garden 2026. Sean is the youngest ever contestant and winner...
-- 
