--
If producing video is a central part of your marketing strategy this quarter, one of the most challenging decisions you may have to make is choosing which production company to work alongside.
Your instinct may lead you to watch a few sample videos and make an impulsive decision. Instead you should map out what an ideal partner might look like. It's not just production quality, but creativity, communication, scalability and facilities are also important. As a marketer, the last thing you want to do is make a large investment (both in time and resource) only to find out that the final version doesn't accurately align with your brand or tell your story.
While we can't find the perfect fit for you, we can help guide you in the right direction. Here we take you through six key considerations before making your decision:
1. Ask to see their portfolio Check whether the production company has worked with any similar organizations within your industry. It's essential that they understand your business, brand and message as this really shows in the final version.
If they're only used to working with smaller companies and with one point of contact, this may throw up complications if your collaboration process involves review and approval being given from a group of globally dispersed executives at once.
2. How is the production quality? Do the videos in the portfolio look and sound professional? If it's a testimonial, does it look like it was shot in an unlit board room with a CEO hollering how good they are? How about the sound quality, does the sound feel like it's been recorded on an iPhone? If it's animated, does it use custom illustration or it is limited to stock assets?
Avoid prospective production houses that don't produce the kind of work you're looking for. For example, if you want a fun and quirky video, go with a company that has a pedigree in comedic production and have directors who specialize in that genre. Otherwise, even the best ideas will fall flat.
3. Do they care about my company? If you decide to conduct a tendering process, how closely did they stick to the brief? Do they ask relevant, specific questions about your company and how it works, or does it seem like you're just another sales lead? Do they have fresh and innovative ideas that are unique and have the potential to support your marketing programmes?
Chemistry can be the determining factor regarding whether the project goes smoothly or falls apart. Before making your selection, make sure the production company is passionate about your project and are invested in making your video a success. Test each potential partner with these set of qualification questions.
4. Scalability and flexibility Can they scale up to meet the demands of your production? If it's a reversioning project with lots of footage that needs to be edited quickly, can they provide you with the extra facilities or time in the editing suite that you need?
Also consider the formats they'll be shooting in - can you handle their preferred file format or will you need additional transcoding tools?
5. What facilities does the production company have? From a purely technical point of view, it makes little aesthetic difference whether you use Final Cut Pro, Avid Media Composer, Adobe Premiere for the edit. However, each has its strengths and weaknesses and it will come down to personal preference and experience as much as anything. If an editor is used to one system, that's what they will want to use so it's always worth sitting down with prospective production houses to discuss your options.
Then you need to consider what you'll need when you reach the edit. For some projects, you'll need to think about things like color correction, grading and even special effects to create a particular visual style. Can the production company provide these services or is it outsourced to a post production facility?
Finally, think about sound. Will you need to add a voice over? Are you going to be shooting in settings that make it likely a sound-dub will be needed? If your production company doesn't have recording facilities onsite, consider whether trips back and forth to a voiceover booth will add substantial cost and time delays.
6. Know your budget Ask for a ballpark figure but don't assume the lowest price means good value.
Marketers working with video for the first time are often very surprised by the range of crew, equipment, editing and video distribution options made available to them.
If you're looking for a breakdown of what's involved in the whole production process and what you might expect to pay, check out this post detailing live action videos or animated explainer videos.
Conclusion: Taking into account these considerations before selecting a production company could save your department money, resources and precious time. The company you select may end up being a long term partner, so be prepared to ask the right questions in advance. Good luck!
Do you have any production companies you recommend? Do you have any tips you'd like to share?
Related posts:
Corporate Video: Are Companies Becoming Production Houses? In the wake of terrible publicity after the Deepwater Horizon Oil Spill, BP launched an enormous PR offensive, utilising all the digital channels available. Each year, the Financial Times publishes the Index of Corporate Online...
How To Choose A Post Production Company As important as the production budget and the actual video shoot, is the selection of the post production company who will take your raw footage and craft it into your final, finished project for delivery....
Great Video Editing Means Getting Organized Video editing is a serious business. It can mean the difference between a great production and a flop. Great editing
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
-- 
