Tellyo to deliver highlights packages for 2023 European Games

Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms

By Jenny Priestley

Published: May 18, 2023

Broadcast solutions provider Atos is partnering with Tellyo to help promote the games on digital and social media platforms

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Technology from Tellyo will be used to deliver clips and highlights from this summer's European Games.

Broadcast solutions provider Atos will be providing technical and solutions support to the event organisers and is partnering with Tellyo to help promote the games on digital and social media platforms.

Atos will have a team of over 30 working at the International Broadcast Centre, receiving feeds from every event throughout the Games.

Broadcasting rights for this year's event are being managed by the EBU, but the event organisers are keen to maximise the profile of the Games by leveraging relevant digital and social media channels as broadly as possible.

We'll be creating clips and highlights packages using Tellyo Pro and these will then be distributed to the athletes and the relevant national Olympic committees and sports federations for them to post on their own digital and social media channels, said Carmen Ruiz de Vargas, client executive - major events at Atos.

We're also going to try and automate some of this process using Tellyo Talent, the app that enables pre-approved content to be sent to athletes, sponsors, brand partners and spokespeople for easy online sharing. The aim here is to use the reach of the athletes, various sports federations, governing bodies and European Olympic committees to help promote the Games and encourage viewers to watch the games via their own national broadcasters or portals .

Richard Collins, Tellyo CEO, added: Our relationship with Atos has grown over several years, and we're very proud to be working with them on this prestigious event. I'm delighted Tellyo is enabling the talented team at Atos to capture and distribute the key moments, thrilling sports fans across the continent. We always say that Tellyo's cloud-native video production solutions are suitable for events of all sizes because of their scalability, and this project absolutely proves that point.

LINK:	https://www.tvbeurope.com/production-post/tellyo-to-deliver-highlights...
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