--
Boris FX , the leader in integrated VFX and workflow solutions for video and film, has signed a definitive agreement to acquireGenArts Inc., developers of premium special effects plug-ins. GenArts' renowned flagship product, Sapphire , is a gold standard for high-end visual effects creation at leading film studios and broadcast facilities around the world.
Since 1996, Sapphire effects have been used in at least one of each year's VFX Oscar-nominated films, and numerous award-winning television shows. Sapphire will continue to be developed and sold in its current form alongside flagship products Boris Continuum Complete (BCC) andmocha Pro , creating the industry's most powerful complement to applications from Adobe, Apple, Avid, Autodesk, Blackmagic Design and others.
The acquisition is part of Boris FX founder Boris Yamnitsky's aggressive growth strategy. Boris FX most recently acquired Imagineer Systems, the UK-based developer ofmocha: Academy Award-winning planar tracking tools.
We are excited to announce this strategic merger and welcome the Sapphire team to the Boris FX/Imagineer group, says Yamnitsky. This acquisition makes Boris FX uniquely positioned to serve editors and effects artists with the industry's leading tools for motion graphics, broadcast design, visual effects, image restoration, motion tracking and finishing - all under one roof. Sapphire's exceptional suite of creative plug-ins has been used to design many of the last decades' most memorable film images. Sapphireperfectly complements BCC and mocha as essential tools for professional VFX and we look forward to serving Sapphire's extremely accomplished users.
Equally impressive is the team behind the technology, continues Yamnitsky. Key GenArts staff from engineering, sales, marketing and support will join our Boston office to ensure the smoothest transition for customers. Our shared goal is to serve our combined customer base with useful new tools and the highest quality training and technical support.
The Sapphire team agrees on the value the merger will bring to the industry. Im excited about what a combined Boris FX/Imagineer/GenArts company can create, states Gary Oberbrunner, Chief Scientist and VP of Engineering at GenArts. We are impressed with the collaborative integration of mocha technology in the recent BCC 10 release and look forward to exploring similar technology sharing and product improvement opportunities. Oberbrunner continues, All of us share a passion for innovation, quality and creativity. Combining resources and knowledge, and working with our amazing customers, will enable us not just to continue the pace of innovation weve had separately, but to move even faster, creating entirely new effects, tools and combinations to delight our users. Oberbrunner will now join the Boris FX senior management team as Chief Technical Officer for the combined group.
Longtime users of Continuum Complete and Sapphire are now sharing positive first impressions of the announcement:
Seth Buncher, Senior Finishing Editor at NYC's Post Factory, recently completed the color grading and finishing on ESPN's acclaimed mini-series O.J.: Made in America. According to Buncher, BCC and Sapphire have been part of my finishing tools for over 10 years. I use Sapphire to create unique looks and BCC's image restoration tools to help salvage and fix problematic footage. Both packages are essential to my finishing workflow on Avid Symphony and DaVinci Resolve, so learning that my favorite plug-in developers are joining forces is exciting news. I look forward to more BCC/Sapphire/mocha developments in the future.
Yuhei Ogawa, longtime Sapphire user and current editor at Trailer Park in Hollywood, is thrilled at the announcement and all future collaborative possibilities. Boris, Imagineer and GenArts joining forces is a colossal move for the post-production industry. Here at Trailer Park, we use all three products on a regular basis and they are a big part of our success. I can't wait to see what the future holds for this new plug-in powerhouse.
Attendees visiting the IBC tradeshow in Amsterdam will have the opportunity to meet with teams from both GenArts and Boris FX and preview the latest new products and technology for professional post-production. Boris FX/Imagineer can be found at Booth 7.K29 and GenArts at Booth 7.J05.
About Boris FX
Founded in 1995, Boris FX is a leading developer of VFX, compositing, titling, video editing, and workflow tools for broadcast, post-production, and film professionals. Boris FX products have grown to serve over a million artists worldwide. The companys success lies in its ability to tightly integrate and leverage technologies through strong partnerships with Adobe, Apple, Avid, Grass Valley, Nexidia, Sony, Quantel, and other leading developers of video editing software.
About GenArts, Inc.
GenArts, Inc. has been a leading global provider in specialized visual effects software for industry standard editing and compositing solutions since 1996. Its flagship product,Sapphire, has become the standard for high-end visual effects creation at leading studio, broadcast, and post-production facilities of all sizes around the world.
About Imagineer Systems
Imagineer Systems Ltd is the Academy Award-winning developer of visual effects solutions for film, video and broadcast post-production markets. Imagineer Systems has made its mark on such marquee Hollywood blockbuster productions as Star Wars: The Force Awakens and the Harry Potter series. Imagineers flagship product is mocha Pro: the planar tracking, masking and removal utility. Imagineer Systems was founded in 2000 and its headquarters is located in Guildford, United Kingdom.
Media Contact:
Jessie Electa Petrov
Director of Marketing, Boris FX & Imagineer Systems
jessi
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
-- 
