Clemson's Digital Video Team Remains at the Top of Its Game During Yet Another CFP Championship Game Run New staffers, new gear, new platforms, same mission in Clemson's visual storytelling quest By Brandon Costa, Director of Digital
Friday, January 17, 2020 - 12:54 pm
Print This Story
Story Highlights
Every successful culture has a simple, but deeply engrained mission. The wildly successful digital media team at Clemson Athletics is no different.
With appearances in four championship games (and five semifinals) in the six-year history of the College Football Playoff, it would be easy for this group to allow themselves to grow stale. Instead, they remain the standard-bearers of video success in a social media age.
Clemson brought a team of 11 staff and students to produce digital and social content at the CFP National Championship Game in New Orleans. Top (left to right): Jonathan Gantt, David Platt, Dawson Powers, Carly Gough, Jack Birchfield, and Whitley Ruffin. Bottom (left to right): Madison Williams, Tyson Hutchins, Taryn Carroll, Alex Mueller, and Nik Conklin.
New students, new host cities, and new opponents always help bring a level of freshness to the football proceedings, but Clemson's digital video and design team have continually found success as the pioneers of social video by staying true to one North Star.
The main principles have always been to answer the question what it's like to be a Clemson Tiger?' says Jonathan Gantt, associate athletics director of creative solutions for Clemson. To focus on content that helps recruit student athletes to Clemson. That remains the same. How we package it is always different.
Changes In Personnel and Gear Through the Years
Since the team's 2014 appearance in the Orange Bowl where it topped Ohio State and Gantt was largely running around the stadium producing content by himself - it's been a steady and spectacular climb to the top for the Tigers digital media team, accompanied by important hires, and expanded student staff, and an investment in the tools to make all of the talent sing.
While we joke that these media wizards in orange are here every year, the truth of the matter is that there is a healthy turnover in staff year in and year out, whether it's in the form of full time staff or, especially, students. So how does Gantt keep his group prepared to deliver the high quality work that's expected from it at an even like the CFP? Consistency.
We're trying to put our best foot forward from Game One, says Gantt, who has been with Clemson since 2013. I had a lot of the new employees come up to me leading up to this and ask, okay, so what do we do that's different? I say, nothing. You keep doing the same thing that you've been doing for 20 weeks now. It's a nice thing to be able to rely on it for those people who are nervous or maybe a little bit anxious about going through something for the first time and feeling like they don't know what to do. No, you've been doing it week in and week out and the only way we can mess up is if we don't execute the same way that we have been. So there's a lot more people around, there's a lot more people paying attention, but ultimately the content plan and the way that we execute is exactly the same as it has been from Week One.
Want to know what makes Clemson special?
Watch
: https://t.co/CUnsUJvpgS
: https://t.co/Zz6DKZp3ol
: https://t.co/rwlAWtbxtQ
Because at Clemson, it s different.#ALLIN pic.twitter.com/pYwMBIfADA
Clemson Football (@ClemsonFB) January 8, 2020
This year's group is again a loaded one, with Tyson Hutchins, a super-talented content creator that the Tigers recently added to the staff after a successful run at Brigham Young University's athletics department. Clemson's semifinal appearance in the PlayStation Fiesta Bowl was his first day on the job.
For me, Clemson was always the gold standard of social for the way it was shot, the way it was executed, the way it was produced and published, says Hutchins. Now to have had that background and that affinity for the way things had been done and following that process, it's I frankly have to pinch myself sometimes. Now I am part of this machine that has been such an example for everyone in the industry. I feel extremely fortunate, to say the least.
Hutchins is taking over the role of Senior Director of Creative Solutions from Nik Conklin, who worked his final event with the Tigers at this CFP National Championship Game. At Clemson since 2014, Conklin played a transformational work that strongly steered the modern era of social video not just at Clemson, but industry wide.
Specializing in video at this CFP, Conklin and Hutchins were joined by Associate Director of Creative Solutions Carly Gough and student videographers Jack Birchfield and Alex Mueller. The remainder of the creative team is filled out by designers, publishers, and photographers. That included Taryn Carroll and Whitley Ruffin (who are both Associate Directors of Creative Solutions), Coordinator of Creative Media Madison Williams, and photographers David Platt and Dawson Powers.
In terms of video gear, the squad was shooting primarily with devices from Sony and Canon. There's a Sony PXW-FS7, a Sony A7S III, and a Canon EOS C300, all paired with Canon EF 70-200mm f/2.8L IS III USM lenses. The crew was also outfitted with a number of Canon EOS 5D Mark IVs combined with a mix of 50mm prime and 24-70mm zoom lenses.
The blend is really a result of Clemson's digital media continuing to more deeply integrate with its linear video department colleagues that are working in their first year of the ESPN-supported ACC Network. Gantt says that
Clemson's Digital Video Team Remains at the Top of Its Game During Yet Another CFP Championship Game Run
17/01/2020
| LINK: | https://www.sportsvideo.org/2020/01/17/clemsons-digital-video-team-rem... |
| See more stories from svg |
Most recent headlines
26/02/2020
LSI MAGAZINE REVIEWS 2028
LSi Magazine delves into the details of the 2028 handheld vocal mic. "DPA's reputation for high quality products is well known, but along with quality and ...
26/02/2020
THE NATURAL SOUND OF DPA MICROPHONES BRINGS REAL PLEASURE TO ROSTISLAV PAVLK
DPAs microphones have been a firm favourite with the classical and jazz music producer since he first heard them 14 years ago. Although it is more than 14 yea...
26/02/2020
From BTS to BLACKPINK, the Power of K-Pop Has No Bounds
K-Pop is beloved by fans around the world, so we took to the data to see just how popular the music is globally. The genre, which originated in South Korea, has...
26/02/2020
At 2020 NAB Show, Interra Systems Drives High-Quality Video Experiences With Flexible QC, Monitoring, and Analysis
BCA Events 2012. Events 2013. BCA Events 2013 At 2020 NAB Show, Interra...
26/02/2020
Netflix Announces and Debuts Trailer for PETE DAVIDSON: ALIVE FROM NEW YORK
Watch the Trailer HERE Download Key Art HERE Pete Davidson: Alive From New York Comedian Pete Davidson is known for his unfiltered anecdotes, and hes giving ...
26/02/2020
Netflix Debuts Trailer for TAYLOR TOMLINSON: QUARTER-LIFE CRISIS
Watch The Trailer Here Download Key Art Here Now halfway through her twenties, Taylor Tomlinson is ready to leave her mistakes behind her. Following her Netf...
26/02/2020
NETFLIX EXPANDS COMMITMENT TO ANIME BY WELCOMING SIX JAPANESE CREATORS TO DEVELOP NEW ORIGINALS
Tokyo - February 25, 2020 - Netflix announced today that it has partnered with s...
26/02/2020
Let's meet at AngaCom2020!
13 January, 2020 Events We are very excited to be introducing many new features and enhancements in the new major version of our solution. We believe in openn...
26/02/2020
Let's meet at IBC2020!
25 February, 2020 Events We are very excited to be introducing many new features and enhancements in the new major version of our solution. We believe in open...
26/02/2020
RTW TouchMonitor with Ravenna/AES67 Now Shipping
RTW TouchMonitor with Ravenna/AES67 Now Shipping The RTW TM Ravenna that was announced and previewed at IBC 2019 is now available worldwide. (Cologne, Germany...
25/02/2020
Satellite Show 2020
Satellite Show 2020 February 24, 2020 Booth 2218 As the video streaming market continues to grow, satellite operators are developing new cost-effective conte...
25/02/2020
Compaas Media Signed as Object Matrix Reseller for Europe
-- Compaas Media Signed as Object Matrix Reseller for Europe Cardiff, UK and Madrid, Spain 25th February 2020: Object Matrix has announced a reseller agreeme...
25/02/2020
Fujifilm acquires CE mark and launches CAD EYE, a function of colonic polyp detection utilizing AI technology, in Europe
Fujifilm acquires CE mark and launches CAD EYE, a function of colonic polyp dete...
25/02/2020
Major UK book printer reflects on the versatility and make-ready benefits of Fujifilm's Jet Press 750S
Major UK book printer reflects on the versatility and make-ready benefits of Fuj...
25/02/2020
HPA Tech Retreat: ABC, AWS, Diversified, and Game Creek on the Opportunities and Challenges of Moving to IP
HPA Tech Retreat: ABC, AWS, Diversified, and Game Creek on the Opportunities and...
25/02/2020
Focusrite Pro Facilitates High-Scale, Reliable AoIP for Major Sporting Events
Focusrite Pro Facilitates High-Scale, Reliable AoIP for Major Sporting Events By Kristian Hernandez, Associate Editor Tuesday, February 25, 2020 - 9:45 am ...
25/02/2020
Euro Media Group Tests New Esports Production Solutions at CS: GO Tournament
EMG tests new eSport production solutions live at Counter-Strike Global Offensive tournament By Heather McLean, Editor Monday, February 24, 2020 - 14:22 Pr...
25/02/2020
HPA Tech Retreat: How Legalized Sports Betting Will Change the Content-Creation Game
HPA Tech Retreat: How Legalized Sports Betting Will Change the Content-Creation ...
25/02/2020
Nokia to enable Rakuten Mobile's implementation of a zero touch' operational environment for 4G and 5G services
Nokia to enable Rakuten Mobile's implementation of a zero touch' operat...
25/02/2020
Nokia named as one of the world's most ethical companies by Ethisphere
Nokia named as one of the world's most ethical companies by Ethisphere Press Release Nokia named as one of the world's most ethical companies by Eth...
25/02/2020
Bolero Sets the Bar for Wireless Intercom Usability and Comfort for California-Based DP Craig Kief
BURBANK February 25, 2020 Bolero Sets the Bar for Wireless Intercom Usability ...
25/02/2020
Endemol Shine Group unveils new scripted label in Germany
Based in Berlin, MadeFor Film is the new company led by Joint CEOs Nanni Erben and Gunnar Juncken Award winning Ralf Husmann joins the team as Showrunner, alon...
25/02/2020
Cisco Maps IP-led Path to 5G Profitability With New Lineup of Cloud Software and Hardware
News Summary: New Cisco Cloud Services Stack for Mobility, Residential, and Co...
25/02/2020
Cisco to Optimize NTT DOCOMO's 5G Mobile Backhaul
News Summary: Cisco to help DOCOMO accelerate its 5G business model transformation with converged, programmable, SDN architecture to expand its service offerin...
25/02/2020
Spark New Zealand Enhances Rugby World Cup Mobile Experience with Cisco
News Summary: Spark deploys Cisco Ultra Traffic Optimization (CUTO) software to enhance mobile experience at Rugby World Cup, and prepare its network for 5G C...
25/02/2020
Cisco Delivers Successful Proof of Concept for KDDI 5G Standalone Network
News Summary: As part of its ongoing advanced technology partnership with KDDI, Cisco has successfully completed a PoC to build a 5G Standalone (SA) network fo...
25/02/2020
PT Smartfren Telecom Tbk transforms its business with Cisco Multicloud Architecture Platform
News Summary: Infrastructure consolidation and multi-cloud adoption helps one ...
25/02/2020
Disney Secures Broadcast Rights to Entertainment Ones Cupcake & Dino Across South East Asia
BACKDisney Secures Broadcast Rights to Entertainment Ones Cupcake & Dino Across ...
25/02/2020
ENTERTAINMENT ONE AND RUMBLE FILMS SOLIDIFY STRATEGIC FINANCING AND DEVELOPMENT DEAL
BACKENTERTAINMENT ONE AND RUMBLE FILMS SOLIDIFY STRATEGIC FINANCING AND DEVELOPM...
25/02/2020
FCC February Open Meeting to Focus on Spectrum
WASHINGTON The FCC has released the agenda for its open commission meeting set for Friday, Feb. 28, and TV spectrum is a crucial aspect of what will be discusse...
25/02/2020
Paley Center Archives Moved to Beverly Hills Public Library
LOS ANGELES A hundred years of broadcast history is on the move, as the Paley Center is moving its collection of archived material to the Beverly Hills Public L...
25/02/2020
HPA Tech Retreat 2020 Technology Year in Review (Video)
The recent HPA Tech Retreat was a gathering of industry professionals to discuss many different aspects of the broadcast and video industries, including NextGen...
25/02/2020
Univision Majority Sold to Searchlight Capital, ForgeLight
MIAMI, LOS ANGELES & MEXICO CITY After reports on Monday, Feb. 24, that Univision was nearing a sale, an official agreement was reached between Univision Holdin...
25/02/2020
Two-Thirds of Americans Access OTT Platforms, Finds Piplsay
MT. PLEASANT, S.C. When it comes to the choice between paying for pay-TV or OTT platforms, two-third of U.S. consumers are saying, why not both? According to ...
25/02/2020
GSMA Announces Winners of the 2020 GLOMO Awards
London: The GSMA today announced winners of the 2020 Global Mobile (GLOMO) Awards. The GLOMOs showcase those companies and individuals that are driving innovati...
25/02/2020
Sony Boosts Full-Frame Lens Line-up with Introduction of New FE 20mm F1.8 G Large-aperture Ultra-wide-angle Prime Lens
Adding to its extensive range of native full-frame E-mount lenses, Sony today an...
25/02/2020
ITV Studios steps up European drama play at Berlinale with pre-sales of the epic pre-rome drama Romulus
ITV Studios steps up European drama play at Berlinale with pre-sales of the epic...
25/02/2020
Television Network Affiliate Groups to Hold Meetings at 2020 NAB Show
Television Network Affiliate Groups to Hold Meetings at 2020 NAB Show -- CW affiliates to meet, along with boards of directors of ABC, CBS, NBC & FOX -- Washin...
25/02/2020
Globecast hails Infrastructure as Code as a cloud gamechanger and initiates deployment
Paris, 25th February 2020 - Globecast, the global solutions provider for media, ...
25/02/2020
Broadcast Pix Welcomes Jeff Adams as RadioPix Product Manager
Jeff Adams, RadioPix Product Manager...
25/02/2020
MIPTV PRESENTS IN DEVELOPMENT'S OFFICIAL SELECTION OF 23 DRAMA AND KIDS CONTENT PROJECTS
Paris, 25 February 2020 - MIPTV today announces the 23 projects selected for In ...
25/02/2020
Brainstorm and Spidercam provide enhanced AR for Sports and live production events
Brainstorm and Spidercam provide enhanced AR for Sports and live production even...
25/02/2020
GerrAudio provides DiGiCo and KLANG solution for Oakville Centre for
Another significant change, explains Andrew Moyer, Coordinator of Technical Services, has been the increase of both community and professional programming - fro...
25/02/2020
Fire Fight Australia
Fire Fight Australia posted: 25/02/2020 Over 20 hugely talented artists including Queen Adam Lambert, Olivia Newton-John, John Farnham, Alice Cooper, De...
25/02/2020
SENNHEISER SOUND ACADEMY READIES SYSTEMS INTEGRATORS TO CAPITALIZE ON BUSINESS COMMUNICATIONS OPPORTUNITIES
SENNHEISER SOUND ACADEMY READIES SYSTEMS INTEGRATORS TO CAPITALIZE ON BUSINESS C...
25/02/2020
FCB Joburg & Coca-Cola Phonetic Can major winner at 2019 Creative Circle Awards
25 February, 2020 - 07:04 FCB Joburg and its client, Coca-Cola South Africa, were among the biggest winners at the 2019 edition of the Creative Circle Annua...
25/02/2020
Kelly Clarkson Returns as Host of Billboard Music Awards' on NBC
Kelly Clarkson will host the 2020 Billboard Music Awards on NBC April 29. It will be Clarkson's third straight time hosting the music awards. Dick Clark Pro...
25/02/2020
Crystal Vision brings 10 new IP apps to NAB 2020
-- -- At the 2020 NAB Show, Crystal Vision will be showing the latest picture processing software apps for its MARBLE-V1 media processor hardware, all of ...
25/02/2020
Personalisation, fewer ads and the goals for live sport streaming
Verizon Media finds huge opportunity for live sports Dan Meier 6 hours ago Verizon Media finds huge opportunity for live sports target=_blank title=S...
