Sony Pixel Power calrec Sony

Broadcasters Face the Honest Tru

04/01/2017

Lets face it: Local TV took a bit of a beating during the wild ride of 2016. Now that the year has come to a close, the industry in 2017 will confront a breadth of institutional challenges, as well as some serious soul-searching.

The media faces a confrontational climate like it has never seen before in recent times, says Mike Cavender, RTDNA/F executive director, who puts navigating the Trump presidency and restoring public confidence in the media at the top of broadcasters' 2017 priorities. Public opinion polls regarding our trustworthiness continue to go the wrong way-something that further impacts our believability with too much of our audience.

Station groups and their assets will change in 2017, a year which should, at long last, see both the Nexstar-Media General merger and results of the broadcast spectrum auction, both of which could bode well for participants.

But when you toss in some of the other challenges on tap for the larger industry, such as the encroachment and sway of social media, it looks like 2017 could be another rough one, with lots of navigating to do. Here's a look at the major issues facing local TV:

The Trump Presidency-and the Freedom' of Information

Although the candidate Donald Trump did battle with national news organizations, the negative ramifications of having a president who is openly critical of the media (and who well may circumvent it) could trickle down to local broadcast news outlets. Not only could local authorities follow Trump's lead, creating an adversarial relationship between local TV news operations and the people they cover, but his denunciation of the media has already eroded public trust.

The campaign gave rise to fake news, and consumers' growing penchant for getting their news from a range of sources, whether they're qualified to provide it or not. If the new administration enacts changes it has touted-reducing health care coverage and cracking down on immigration among them-there will be an enormous impact on communities, and the way local TV covers them.

In 2017, local broadcasters will also continue other battles with the government, most notably over their right to access public information, such as police body camera video. Advocates say it should be treated no differently than public records.

Dependence on Facebook

For all the energy local broadcasters have put into leveraging social media, platforms such as Facebook and Twitter still threaten the vitality of the industry. Recognize that Facebook is a competitor, says Steve Schwaid, VP of digital strategies at media research company CJ&N.

Local broadcasters' growing propensity for pushing stories and live broadcasts over Facebook's platform could come back to bite them in 2017 if they don't swap it out for teasers and clips that drive viewers back to their own sites. It only helps increase Facebook dependence, Schwaid said.

Also in 2017, local broadcast news operations have to end the enticing habit of letting social media sway what they cover. Monitoring social media trending for what resonates is important, and those stories should be leveraged on-air or online. But, as 2016 showed, it's incumbent on newsrooms to spend the time and resources to understanding viewers and report the kind of news they want to consume. Spending cash on research could pay off.

Having the Right-and Best-Staff

In keeping with off-year tradition, there won't be much political or Olympics money being pumped into local TV in 2017, meaning those budgets may again be tightened, calling staffing into question. Between the major cuts starting in 2008, and the elimination of industry vets through buyouts, there already is a dearth of institutional knowledge in local TV newsrooms. Further erosion of newsroom staff will only hurt the product, too. It all increases the danger of having too few news people holding officials accountable.

At the same time, though, it will become increasingly important in the year ahead to have newsrooms that are up for creating content that resonates across platforms. As putting more muscle into content creation rises, newsrooms will be faced with hard choices-such as, say, reducing the number of news managers to hire more digital content creators.
LINK: http://www.broadcastingcable.com/news/local-tv/broadcasters-face-hones...
See more stories from bandc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

07/05/2026

Convergence is Now Established Reality,' Says NAB 2026 Report

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Interra Systems to Showcase Best in Class QC Monitoring a...

At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...

07/05/2026

PlayBox Neo shines a spotlight on delivering Secure Scala...

At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...

07/05/2026

BFBS selects Synamedia to deliver New Digital Platform fo...

Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision Media organisation and military charity BFBS (British Forces Br...

07/05/2026

Amagi Unlocks New Opportunities for CTV Performance with...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...

07/05/2026

Lightware Introduces Rack Taurus For Clean Centralized AV...

Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...

07/05/2026

Jigsaw24 Showcases End-to-End Media Workflows at MPTS 202...

Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...

07/05/2026

Ease Live Granted US Patent for Technology Powering Perfe...

Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...

07/05/2026

Leader prepares advanced Test and Measurement showcase fo...

Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...

07/05/2026

LiveU Signals a New Era of Live Broadcasting at Broadcast...

At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...

07/05/2026

Colorfront Streaming Server Awarded Trusted Partner Network Gold Logo Certification

January 8, 2024 Colorfront (colorfront.com), a leader in high-performance, on-s...

07/05/2026

Colorfront Unleashes New Opportunities for Content Owners Plus Other Ground-Breaking Visual Experiences at Nab 2024

March 20, 2024 NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...

07/05/2026

Colorfront Delivers Innovations for HDR Cinema at Cinemacon 2025

April 1, 2025 CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...

07/05/2026

Colorfront to Showcase Advanced HDR Cinema Mastering Solutions at CineEurope 2025

June 15, 2025 Colorfront (colorfront.com), an Academy and Emmy Award-winning de...

07/05/2026

Colorfront at ICTA Barcelona Cinema Technology Summit

June 15, 2025 Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...

07/05/2026

Colorfront Does IBC 2024 Live From Stockholm!

July 1, 2025 Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...

07/05/2026

Colorfront Transkoder Delivers a Masterful Performance at Annapurna Studios

July 1, 2025 Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...

07/05/2026

Colorfront Opens a New Chapter in Color Tools For Cinema & Television

July 3, 2025 Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...

07/05/2026

Colorfront at IBC 2025: Advanced Tools Make Easy Work of Critical Mastering Tasks and More!

September 1, 2025 IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...

07/05/2026

Colorfront Introduces Colorfront Immersive Utility, a New Mac App for Creating Apple Immersive Video

April 17, 2026 LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...

07/05/2026

Colorfront Delivers Even More AI Automation Power and Extends Technology Partnerships with Dolby Apple

April 23, 2026 NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...

07/05/2026

CNN Founder Ted Turner Dies at 87

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

FCC Urges Appeals Court to Toss Challenges to Nexstar-Tegna Deal

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Carr Announces FCC Staff Promotions

Share Copy link Facebook X Linkedin Bluesky Email...

07/05/2026

Recreating the 1974 Doctor Who Time Tunnel in After Effects

Recreating the 1974 Doctor Who Time Tunnel in After Effects Graham Quince May 6, 2026 0 Comments The Time Tunnel from Doctor Who titles is one of th...

07/05/2026

Well known Irish faces pushed to the edge in new series of Uncharted with Ray Goggins

Well known Irish faces pushed to the edge in new series of Uncharted with Ray G...

07/05/2026

Powerful four generation story A Traveller Family airs on RT One and RT Player this Monday night

RT will premiere A Traveller Family, a compelling new documentary exploring the...

07/05/2026

Linked and Loaded: Gaijin Single Sign-On Now Available on GeForce NOW

Less typing, more tanking. Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...

06/05/2026

Wisycom RF Solutions Support Gravity Medias Live Cycling and Marathon Broadcasts

Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...

06/05/2026

Sennheiser Spectera Module Now Available in Bitfocus Companion and Buttons

A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...

06/05/2026

Ted Turner, Cable Television Pioneer, Sports Broadcasting Hall of Famer, Dead at 87

Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...

06/05/2026

FIFA World Cup 2026: Peacock Launches Visin de Campo (aka Pitchside Live), Will Stream All 104 Matches in Spanish

Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...

06/05/2026

NoiseWorks Audio launch VoiceAssist Basic, Standard & Advanced

New pricing tiers for vocal/dialogue restoration tool NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...

06/05/2026

RME TotalMix FX 2 now available

Popular mixing & routing software overhauled Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...

06/05/2026

Focusrite: Designing The ISA C8X Audio Interface

New SOS Video Feature Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...

06/05/2026

L3Harris to Boost Polish Navy Combat Power with Advanced Ship System

Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...

06/05/2026

FCC's Anna Gomez Urges Rigorous Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Riedel Ups Marc Engroff to CFO, Shifts Frank Eischet to Group COO

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Amagi Launches In-Content Ads' to Attract More CTV Advertisers

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Riedel Expands Leadership Structure Appoints Marc Engroff...

Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...

06/05/2026

Production Sound Mixer Dirk Sciarrotta Delivers Camera Re...

For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...

06/05/2026

ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing

ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing Brie Clayton May 6, 2026 0 Comments ZEISS announces the launch of CinCraft LensCore, a nove...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Media

Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...

06/05/2026

NAB Launches Weekly Podcast on Local Broadcast Policy

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Mavis Launches Mavis Studio iPad For Media Production

Share Copy link Facebook X Linkedin Bluesky Email...