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Media Alert: Temple University Joins Leading Higher Education Institutes to Empower Digital Literacy Skills With Adobe Creative Cloud

19/07/2018

SAN JOSE, Calif. - July 19, 2018 - Adobe (Nasdaq:ADBE) and Temple University have reached an agreement for campus-wide access to Adobe Creative Cloud (Adobe CC). The licensing agreement allows every Temple University student, faculty member and employee with a registered university email address to log in and use Adobe CC. This includes access to Adobe CC favorites such as Photoshop CC, Illustrator CC, InDesign CC and Adobe XD CC.

Students at Temple University's Tyler School of Art are using Adobe XD in their interactive design classes, creating persuasive and compelling digital experiences to communicate information and ideas through visual language. Students can use Adobe XD to easily design and prototype their website and app projects in a tightly integrated workflow with other top tools such as Photoshop and Illustrator, making Temple the premier higher education institution for access to cutting-edge educational tools.

The decision by Temple University to invest in Adobe CC is part of an ongoing trend of a number of higher education institutes offering their students, faculty and staff access to tools and services that increase digital literacy and help them transition from content consumers into content creators. Recently, University of North Carolina at Chapel Hill, Penn State University, Clemson University, University of Miami, Colorado Mesa University, University of Arizona and Webster University have all deployed Adobe CC's full suite of products across their campuses, as they recognize the growing importance of teaching students to communicate digitally via different channels, platforms and forums, regardless of their major or concentration of study.

The 2017 Digital Literacy Impact Study from NMC showed that graduates without digital literacy skills are putting themselves at a disadvantage in the employment market. A majority (69.6 percent) of postgraduates spoken to for the study felt that considering themselves digital literate made them prepared for employment and comfortable in their jobs.

Working with Adobe XD gives students an opportunity to practice project management, agile development and the collaborative skills essential to business, says Cindy Leavitt, vice president and CIO, Temple University. With Adobe XD, we're giving students the confidence to learn sophisticated communication tools that are necessary in every area of the workforce.

When Adobe CC is incorporated into higher education curricula, it helps students and educators develop their creativity by:

Empowering students to acquire new digital literacy and storytelling skills, giving them the tools they need to make their mark on the world.

Assigning students projects such as creating portfolios, infographics, websites, podcasts, videos and more, because no matter the area of study, every student needs to be a digital storyteller.

Encouraging students to think creatively and open their minds to creative expression, so they can turn their classroom ideas into college and career opportunities.

Enabling them to create digitally compelling work utilizing video, audio, imagery and more on all of their desktop, labs and mobile devices.

There is a clear correlation between students' successes in the job market and the digital literacy skills they possess. Adobe is committed to enhancing students' digital literacy to enrich their academic experience and better prepare them for the future workforce, and we are delighted that Temple University is joining so many higher education institutes from across the country in seeing the value that Adobe CC has for their student body and faculty members, said Karen McCavitt, group manager, Worldwide Marketing for Education Enterprise at Adobe. Adobe CC empowers students to express themselves in new and creative ways, collaborate with peers and faculty, and build their personal brand-giving them a competitive advantage for jobs that are in high demand today and better prepare them for careers that do not even exist yet.

Adobe CC and other resources for teaching digital literacy in higher education can be found on Adobe's education-specific website.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

###

2018 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

Contact:

Anais Gragueb

Adobe

415-517-5227

gragueb@adobe.com

Gavin Mathis

Edelman

206-378-7686

gavin.mathis@edelman.com

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