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La marca como vehculo de la expansin internacional

20/10/2017

Thu, 19/10/2017

En un art culo publicado en la revista BrandAbout, Sergio Mart n, responsable de Comunicaci n de la Corporaci n Telev s explica la evoluci n de la compa a y c mo contar con una marca s lida, asociada a valores como la innovaci n, la calidad y el soporte al cliente, ha contribuido al crecimiento, la internacionalizaci n y la diversificaci n.

Puede leerse el art culo completo en el PDF adjunto o pinchando aqu (p ginas 4 a 7).
LINK: http://www.televes.co.uk/en/prensa/la-marca-como-vehiculo-de-la-expans...
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