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Telstra Broadcast Services, Dalet, and Eluvio Unveil End-to-End Video Service and Web3 Content Distribution Solution


Strategic integration of Telstra Broadcast Services' Master Control, Dalet Flex Media Asset Management, and Eluvio's Blockchain Content Fabric provides end-to-end video delivery and monetization platform for premium video providers across the globe

Enables cost-efficient and just-in-time video distribution directly from live streams or master files while removing dependencies on traditional third-party cloud storage, transcoding, OVP, and CDN suppliers

Built-in Web3 CDN capability enables secure, ultra-low latency, high-quality delivery of live linear, OTT, SVOD, AVOD, FAST, pop-up channels, and new Web3 Media experiences

Telstra Broadcast Services, a leading provider of end-to-end broadcast and media related services, Dalet, a leading technology and service provider for media-rich organizations, and Content Blockchain pioneer Eluvio, have announced a new strategic integration to serve OTT providers, broadcasters, content owners and creators, and other media and entertainment companies around the globe.

Designed to address the inefficiencies and unnecessary costs of conventional video delivery, the companies unveiled a new end-to-end media supply chain network and managed service, from the camera lens to the consumer. It enables simplified, cost-efficient, and just-in-time video distribution from the source (stream or file), without making file copies-and without the use of costly third-party cloud storage, transcoding, OVP, or CDN providers. Its built-in Web3 CDN capability enables secure, ultra-low latency, high-quality 4K video delivery for content creators and owners to support live and on-demand entertainment experiences and new monetization opportunities.

Today, we're making a bold leap forward into the future of video management and delivery for our customers around the world, said Andreas Eriksson, Head of Telstra Broadcast Services. By integrating our connectivity and Master Control solutions with the Dalet Flex Media Asset Management (MAM) platform and leveraging Eluvio's Blockchain Content Fabric, we are delivering a unique and comprehensive solution that addresses our customers' need for greater control, efficiency, security, and monetization of their content. We're excited to bring this new capability to market at a time when so many companies are rethinking their approach to premium video.

This partnership is a game-changer for the media and entertainment industry, empowering our joint customers to manage their content with much greater efficiency and transparency across the entire supply chain, said Ewan Johnston, Director of Channel and Strategic Alliances at Dalet. We're excited to extend our partnership with Telstra Broadcast Services and partner with Eluvio, two of the world's technological pioneers, who share our commitment to innovation, collaboration and customer success.

Many of today's premium video providers are in a bind, said Michelle Munson, CEO and co-founder of Eluvio. They are under competing pressures to reduce costs, improve efficiency, improve quality, create new services, and generate new revenue sources-but are hampered by the capabilities of their outdated video production technology and content distribution stacks. The Content Fabric is a content-native, real time decentralized protocol that helps address all of those needs at once. Together with Telstra Broadcast Services and Dalet, we've created an end-to-end go-to-market solution to help content creators and owners radically streamline the economics of their entire media distribution workflow.

Prior to today's commercial launch, Telstra, Dalet, and Eluvio conducted numerous technical trials, including a significant proof of concept with a major live sporting event that took place in Australia with playback to fans in the United States. The challenge was to create a pop-up live OTT channel, in just 72 hours, from the time of agreement to execution. The companies used the new video supply chain from the broadcast master control room to the consumer screen-without the use of any third-party video encoders, Web2 public clouds or CDNs. Notably, during the live broadcast, there were only a few milliseconds of latency from the source feed to the Sydney Fabric nodes, and the Fabric protocol delivered the live client streaming playout around the globe 18 seconds faster than the host's own broadcast TV channel. The stream was encrypted with the content owner's blockchain private keys and real-time re-encrypted with strong DRM to the end user. By leveraging the latest technology and the expertise of all three companies, customers can be confident that their media assets are secure, efficiently managed, and distributed easily to maximize their ROI.

Key Customer Benefits

The new solution will be sold by Telstra Broadcast Services and Dalet, while utilizing Eluvio's Content Blockchain. It was designed to deliver several key benefits to customers:

Simplified Media Supply Chain and Cost-Efficiency: The new solution was designed to reduce content preparation time, remove infrastructure cost, reduce IP transit cost, enable automated video processing, and provide robust low-latency, high-quality video delivery via Eluvio'sdecentralized Web3 CDN capabilities.

New Revenue Streams: The network enables new opportunities for direct-to-consumer (D2C) OTT livestreams; live event, ticketing and stream access using blockchain smart contracts/utility NFTs; support for AVOD, SVOD, FAST, and OTT channels; monetization of archival libraries; creation of Web3 digital collectables and interactive multimedia/video NFTs; custom digital marketplaces; multi-party royalties backed by blockchain smart contracts; and more.

Enhanced Security and Reduced Risk of Piracy: It eliminates fakes by providing provable, gated, and immutable access to premium con
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