Bleacher Report Introduces Simms & Lefkoe: The Show

Bleacher Report Introduces Simms & Lefkoe: The Show Wednesday, September 5, 2018

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Bleacher Report is bringing the irreverent duo of Chris Simms and Adam Lefkoe to a new weekly NFL focused video series - Simms & Lefkoe: The Show - debuting today on B/R social, the award-winning B/R app and YouTube.

Simms and Lefkoe: The Show is a player-centric weekly football show focusing on the personalities behind the facemask, diving into the culture of the sport and talking about the game in the same way athletes and fans do. It will also mark Bleacher Report's first foray into sports gaming content, with a segment within the show solely dedicated to predicting NFL outcomes.

Bleacher Report sees a great opportunity to build community around the NFL with Chris and Adam as the anchors that differentiate our brand, says Joe Yanarella, Senior Vice President of Content, B/R. We have one of the most unique voices in the market and we're making an additional investment with this show to create a multi-platform approach to connect with our NFL fans, be creative and have fun.

While B/R has an array of leading voices across various categories, this show will be the brand's most extensive cross-platform delivery of original programming to date across both social and mobile.

As a former pro quarterback, Simms brings his distinctive humanizing perspective to communicate the realities of playing the game, while co-host Lefkoe supplies the sensibilities and enthusiasm of the passionate fan. Each week the two hosts will dissect topical NFL headlines in a refreshing, insightful and humorous way, as well as delve into underappreciated aspects of the game with player interviews from the B/R studio in New York and remotely-produced field pieces.

Simms & Lefkoe: The Show will include an array of guests, including both current and former players/coaches, such as Sam Darnold, Terrell Owens, Chad Johnson and Sean McVay. Newly-created show segments will include Best Football Friends' with Melvin Gordon and Melvin Ingram, along with Untold Stories' with Reggie Bush and DeAngelo Hall, among others.

B/R has hired industry veteran Todd Pellegrino as executive producer of the new series, overseeing the creative development and production of the show, as well as contributing to the multimedia strategy on behalf of Simms & Lefkoe.

About Bleacher Report

Bleacher Report is the premier digital destination for millennial sports fans creating and collaborating on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement on social media, where it consistently ranks as a top publisher on each platform. Bleacher Report also provides an industry-leading fan experience on mobile devices through Bleacher Report, the top-rated smartphone and tablet app. Find Bleacher Report at www.bleacherreport.com and on Instagram @BleacherReport. Bleacher Report is a division of Turner Sports.

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