In the late 1980s, a telecommunications engineer named Tim Berners-Lee had a bit of a problem. As a member of CERN (the European Organization for Nuclear Research), he was very frustrated by the inefficiencies and difficulties involved in locating information on its various computers, a confusing search and retrieval process that was likely to add endless hours of work to the center's operations.
It did not take him long to propose and implement a solution that brought together different technologies under development at the time in a process that would culminate shortly afterwards with the publication of the first web page in December 1990. Its use spread rapidly in non-academic environments, and in the middle of the decade, the appearance of Internet Explorer with Windows 95 was, in a way, the confirmation that having a web page was no longer optional.
More than twenty-five years have passed since then, and it seems that the digital transformation, accentuated more than ever this past 2020, has a clear winner: audiovisual content or, in other words, video. Traditionally reserved for the Broadcast & Media industry, the Internet has enabled the transversal use of a medium accessible to any organization, company or individual. There is no shortage of current arguments to boost its use: according to Biteable, by 2022, 82% of Internet traffic will be video (15 times more than in 2017); according to Wistia, users spend up to 2.6 times more time on websites with video than without; according to Wyzowl, 84% of them have decided to purchase a product or service after watching a video; and, as if these data were not enough, we can only add that YouTube has been the second most used search engine in the world for the last four years.
However, the different organizations and companies likely to take advantage of this new audiovisual reality should ask themselves several strategic questions before making any decisions: Is my organization ready to communicate in video format? What are my company's objectives and how can I rely on this medium to achieve them? What kind of technology would I need to generate a greater volume of video easily and smoothly?
From VSN we wanted to reflect on these questions from our more than 30 years of experience in the Broadcast, Media and Entertainment industry, analyzing in detail all the possibilities that different specialized software tools can bring to different types of organizations and companies in this period, which we could very well call the video era, and we would like to start with the education area.
The victory of educational audiovisual content
It's no secret that educational content works. Who hasn't considered, when faced with an everyday question, looking to see if someone had posted a simple solution on YouTube? From how to tie a tie in four steps to animated summaries of historical events, this type of content has been growing exponentially in the last decade and a half, and already in 2016 the platform itself published that the number of visits to videos of this type exceeded 500 million daily views. Its main audience is no surprise either: 92% of it is made up of millennials, and their successor, generation Z, is not expected to drastically reduce this trend, especially if we take into account that they are also known as Digital Natives.
Of course, and as we have detailed in previous articles, 2020 has meant a considerable increase in the consumption of content in general, and the extensive portion of educational content has been no exception. Moreover, in the specific case of the education field, in many cases it has been the only viable option to maintain the educational continuity of hundreds of thousands of students. Despite the inevitability of this transition, and as has happened in many other areas, it seems that many of these changes are here to stay. As Kaltura states in the seventh edition of its studio The State of Video in Education 2020, Video is no longer a nice-to-have for education, but essential'.
According to the same study, the numbers support this consolidation: more than 70% of respondents in the education sector report using up to three video formats as part of their training, and virtually all available usage trends are on the rise. The possibilities are many: remote classes, lecture recording, remote tutorials, flipped classroom, in-class training videos, virtual libraries, integration of video in educational platforms (Blackboards), social networks, etc.
Moreover, the use of video in educational environments does not end in the classroom. Like other types of organizations, schools and universities can take advantage of these resources for more corporate uses if they have the right technology: from internal use to broadcasting live events, to reinforcing the brand image to future students through promotional content. Given that the medium has the support of students and faculty alike, and that many organizations are opting to create their own pool of audiovisual resources, it does not seem unreasonable to say that video is already or can become as important an asset as their faculty, history or research for many of them.
The need for content management (Media Asset Management)
In terms of content volume, the conclusion seems clear: education is progressively generating more and more valuable content, which in the medium and long term generates a strategic need that requires answering several questions related to the investment, objectives and the technological capacity of the organization. Fortunately, all these doubts, debates and proposals can be summarized in a single main question: How do we manage all this content?
The question, as in so many other cases, becomes much simpler if we look at other industries that had to answer it before. For example, the Broadcast and Media industry
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
With John Daro, DI Colourist at Warner Bros. Water Tower Color Tuesday 23 June, 10am-1pm or 3-6pm
Restar Corporation
Tokyo
Register here
John Daro is the ...
12/06/2026
Meet The Grumpy Onion Ireland's newest online sensation, all he wants is to ...
12/06/2026
RT stays Up All Night with brand new daily 2026 FIFA World Cup Vodcast
Adding to the fun around 2026 FIFA World Cup tournament, RT has launched a brand new d...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
In the late 1980s, a telecommunications engineer named Tim Berners-Lee had a bit of a problem. As a member of CERN (the European Organization for Nuclear Research), he was very frustrated by the inefficiencies and difficulties involved in locating information on its various computers, a confusing search and retrieval process that was likely to add endless hours of work to the center's operations. 
