Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
By Contributor
Published: October 22, 2020
Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
target=_blank title=Share on LinkedIn class=share-linkedin> Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
https://www.tvbeurope.com/production-post/how-ai-can-transform-tv title=Share via Email class=share-email>
The evolution of the broadcasting industry continues to gather pace. In recent years, we have seen a huge number of changes in the way that media is produced, owned and distributed. The recent impact of the pandemic is yet another societal transformation which affects viewers' behaviour and preferences.
Although viewing demand is at an all-time high, requirements for production are also increasing. Media organisations need to walk the fine line between developing the right volume of content and keeping budgets under control in a competitive industry. Utilising existing archives and ensuring production efficiency will be crucial for a sustainable future in TV, and many content creators are looking to AI solutions to help achieve this.
Not only do organisations need to develop more content, they also need to make sure it meets audience expectations in order to maximise ROI. When it comes to delivering tailored content, AI is a great tool. However, in order to use AI effectively, we need to take a step back and look at the complexity of consumer demand in more detail.
Great Expectations Years ago, consumers were resolved to flick through a handful of channels and watch whatever was available to them. As the proliferation of choice grew so did expectations. The more items on the menu, the more consumers began to expect options which exactly suited their tastes.
As media companies develop more variety to meet the collective demands of their audience, consumers crave a simple set of options which are specific to them. On the surface it seems that consumers are pushing for more and more choice. But in fact, on an individual level what's happening is the opposite. Consumers are searching for more and more simplicity. As expectations rise alongside content options, audiences are becoming frustrated by the volume of choice and the negative effect this has on ease of use.
Consumers are turning to Connected TV (CTV) to deliver all of their favourite content in one place. A Nielsen report found that in the US, CTV usage remains well above pre-Covid-19 levels . CTV provides unprecedented insights into consumer viewing habits, and access to a range of content is a key factor in providing rich data.
AI is Changing Production Collectively we have more information on viewer's preferences than ever, but the challenge is utilising this information effectively. To revisit the menu analogy, an ideal result would be a tasting menu so bespoke it tailors flavours to each palette. In order to maximise engagement, content creators are certainly going to need some help in the kitchen.
Data is already moving back along the production chain to influence the type of content that media companies invest in producing. In future we are likely to see this process speed up. An audience can no longer be seen as a homogenous group and managing diversity within demographics will be vital for the future of content development.
The ability to track factors such as popularity, frequency and engagement are crucial to the long-term success of the broadcasting industry. As AI becomes more sophisticated, it will identify and predict what an audience wants more accurately. Leading to more and more production directed by viewing tastes.
Recent advances move beyond simply defining a genre. AI-based media management solutions can identify the emotions in a piece of content and tag it accordingly. It's now possible to take mood into account, building a profile which responds to the way viewing habits change with an individual's emotions.
Maximising Asset Management With audience reactions, emotions and preferences leading the charge in content development, understanding and utilising media archives has never been more important. Many media organisations are integrating AI frameworks into huge, existing content libraries. AI metadata tagging makes valuable legacy assets highly searchable, without the need for time consuming manual tagging.
The speed at which information is disseminated means that broadcasters need to access content quicker than ever. Smart media management users can access ingested assets with pin-point accuracy. Short clips can be isolated from thousands of hours of footage within minutes, rather than days of manual searching. This is especially relevant for the 24-hour news cycle, where broadcasters need to respond to rapidly changing events with footage related to the story.
Some established broadcasters have delayed the transition to new asset management solutions and now find themselves on the back foot when it comes to utilising archived content. This is particularly pertinent within the current climate, given the types of production that can realistically be achieved with social distancing constraints in place. Throughout the pandemic, media organisations which had the ability to pull relevant content from their archives have been ahead of the curve when reacting to empty schedules.
Managing post production workflows is another area in which AI can make repetitive tasks more efficient. By automating editing workflows, post production teams can manage projects more effectively. Rather than waiting for assets, they can
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture -Zac Fields, Fox Sports, SVP of Graphic Technology and Integration...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/07/2026
BLAST, a competitive entertainment company focused on esports, has announced more than $133 million in revenue for 2025, representing more than 40% year-over-ye...
02/07/2026
Riedel Communications has announced official SKAARHOJ panel support for SimplyLive production workflows, enabled through the SimplyLive 2.1 release. The integra...
02/07/2026
The Fire Rescue Service of the Czech Republic has deployed LiveU video-over-bond...
02/07/2026
Gravity Media USA has announced the appointment of Brittney Boston as Head of Business Development, effective July 1, 2026. Based in Nashville, Tennessee, Bosto...
02/07/2026
TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radic...
02/07/2026
The Pro Padel League (PPL) has announced a broadcast partnership with USA Sports that will air five PPL championship matches on CNBC during the 2026 season, the...
02/07/2026
LiveLike, a digital fan engagement platform, has announced eight confirmed FIFA ...
02/07/2026
Cobalt Digital has received Future's Best of Show Award, presented by AV Technology at InfoComm 2026, for its blueCORE family of standalone signal processor...
02/07/2026
Synamedia has announced the appointment of Dr. Tzvi Gerstl as Chief Executive Officer. Paul Segre, who has served as CEO for the past six years, will transition...
02/07/2026
The Esports Foundation (EF) and Sony Group Corporation have announced an expanded collaboration for the Esports World Cup 2026 (EWC), taking place in Paris, Fra...
02/07/2026
Zee Entertainment Enterprises Ltd. ( Z') has announced exclusive broadcast and digital rights for the Bundesliga in India for five years, beginning with the...
02/07/2026
An effort uniting News, Sports, Local, and Telemundo, the 50+-camera live produc...
02/07/2026
Zoey Deutch, John Slattery, Ken Marino, Miles Gutierrez-Riley, and Ben Wang appe...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
Parham Azimi, CEO of iconik, explains how broadcasters and media organisations can use IA to give them a head-start on any upcoming industry changes.
