Published On: June 21st, 2021
--
--
--
--
width=1280 height=720 class=wp-image-0 lazyload data-orig-src=https://www.sgo.es/wp-content/uploads/maxresdefault.jpg />
--
--
In a recently published new product line campaign, adidas launched a set of 360 videos, created by agency Grow and Light Sail VR. Their post-production system of choice was SGO's full-finishing and color grading solution, Mistika Boutique.
--
--
data-orig-src=https://www.sgo.es/wp-content/uploads/Matthew.png alt class=lazyload img-responsive wp-image-463617/>
--
Matthew Celia, Co-founder at Light Sail VR and Director of adidas FORMOTION 360 series, says that the core idea of the project was to give women the opportunity to see how clothes move and fit across a variety of activities. This is something that can get lost in the traditional 2D approach, which is often filled with quick cuts and cropping that makes it hard for consumers to decide if the product is right for them. With 360 video, there is no hiding. What you see is authentic.
--
--
VR format in tune with the product conceptSpotlighting different products from the FORMOTION collection, the four 360 videos allowed women to choose which person they wanted to follow and see how the product fits. For Matthew, it was all about giving the audience the freedom to watch who they want, when they want. It felt very in tune with the whole concept of FORMOTION, which I understood to be a product line designed by women, for women, that moves and shapes no matter what your body type is. I like that sense of empowerment and I feel that as a director, ceding control of the frame is a similar sense of empowerment for my audience. Let them see the product in action, full body, no cuts, and give them the freedom to pick who to follow.
data-srcset=https://www.sgo.es/wp-content/uploads/Marks.04_26_35_19-600x389.jpg 600w, https://www.sgo.es/wp-content/uploads/Marks.04_26_35_19.jpg 1000w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 1000px />
Mistika Boutique Inside and Out The three key functionalities of Mistika Boutique that were essential for the creatives on this project were VR Stitch, Latlong aware shapes in the color grade and easy XML import from Adobe Premiere Pro. Sometimes it is hard to visualize everything together, so to make better creative decisions, Matthew finds it helpful to be deeply involved in the post production process. Since it is a 360 video, there isn't editing persay, but I handled all of the nodal stitching and put all the pieces together from various members of my team (VFX compositing, graphics, sound, and color) to create the final product.
The team started and ended the post in Mistika Boutique. We brought in our raw footage, which was shot on the Blackmagic URSA Mini 12K and then transcoded to EXR sequences. The footage was captured using our custom nodal rig and due to the pandemic, we had a lot of individual plate shots. Each talent was actually shot separate from one another. In addition to the four talent plates, they also needed some clean ones for the ceiling and the rest of the lights that were going to be painted out later. This meant we needed rock solid stitch. In Mistika, we used the VR Stitch node to generate still frames of each plate and brought them into PTGui to create a stitching template, adds Matthew.
Once the template was completed and it was verified all of the plates unwrapped into a perfect stitch, they rendered them out individually to send to VFX, where some detailed compositing would be done to merge and blend everything together.
data-orig-src=https://www.sgo.es/wp-content/uploads/Video1_OpeningVFX01784294.gif alt class=lazyload img-responsive wp-image-463614/>
The ultimate VR Color workflowWith the final composites, the project was brought back into Mistika Boutique for the color grade. Mistika's color tools are seriously impressive for VR work how quickly and easily the colorist was able to address the feedback and create shapes, isolate colors, pull out detail and create a very high quality look that we were looking for. All in, I found it to be a very impressive workflow and it made the creative process move quickly.
data-orig-src=https://www.sgo.es/wp-content/uploads/cc_adidas.jpg alt class=lazyload img-responsive wp-image-463732/>
--
--
data-orig-src=https://www.sgo.es/wp-content/uploads/Jeff_4_sin.png alt class=lazyload img-responsive wp-image-461729/>
--
For Jeff Sousa, Senior Colorist at Dungeon Beach, having (1) a compositing layer stack, (2) an immersive and moveable VR view, and (3) Mistika's full DI tools, all within the same interface, made this challenging grade achievable. We have these four women in 360 space and each has a picture-in-picture' overlay next to them, showcasing product detail but shot on a different camera against a different background. Of course, the color of the clothing needs to be consistent. Here the VR View and Evaltree Tag team nicely. With the agency creatives supervising a live session, I was able to literally look around the 360 space, frame up the talent next to their PIPs, then tweak the clothing in both environments using the fixed vectors. By simply clicking either on the 360 plate or on the PIP clip in the Evaltree, I was able to control the colors separately, all while viewing the seamless final composite until the clothing matched perfectly.
--
--
--
data-orig-src=https://www.sgo.es/wp-content/uploads/jeff_evaltree_krishna_websmall.jpg alt class=lazyload img-responsive wp-image-463733/>
Look creation: brand-consistent and product-focussedWith a brand like adidas, the team at Light Sail VR and Dungeon Beach knew the look needed to be consistent with the high level of quality in other 2D video assets. This is a huge challenge for 360 videos, as they are often cap
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Published On: June 21st, 2021
