Published On: June 21st, 2021
--
--
--
--
width=1280 height=720 class=wp-image-0 lazyload data-orig-src=https://www.sgo.es/wp-content/uploads/maxresdefault.jpg />
--
--
In a recently published new product line campaign, adidas launched a set of 360 videos, created by agency Grow and Light Sail VR. Their post-production system of choice was SGO's full-finishing and color grading solution, Mistika Boutique.
--
--
data-orig-src=https://www.sgo.es/wp-content/uploads/Matthew.png alt class=lazyload img-responsive wp-image-463617/>
--
Matthew Celia, Co-founder at Light Sail VR and Director of adidas FORMOTION 360 series, says that the core idea of the project was to give women the opportunity to see how clothes move and fit across a variety of activities. This is something that can get lost in the traditional 2D approach, which is often filled with quick cuts and cropping that makes it hard for consumers to decide if the product is right for them. With 360 video, there is no hiding. What you see is authentic.
--
--
VR format in tune with the product conceptSpotlighting different products from the FORMOTION collection, the four 360 videos allowed women to choose which person they wanted to follow and see how the product fits. For Matthew, it was all about giving the audience the freedom to watch who they want, when they want. It felt very in tune with the whole concept of FORMOTION, which I understood to be a product line designed by women, for women, that moves and shapes no matter what your body type is. I like that sense of empowerment and I feel that as a director, ceding control of the frame is a similar sense of empowerment for my audience. Let them see the product in action, full body, no cuts, and give them the freedom to pick who to follow.
data-srcset=https://www.sgo.es/wp-content/uploads/Marks.04_26_35_19-600x389.jpg 600w, https://www.sgo.es/wp-content/uploads/Marks.04_26_35_19.jpg 1000w data-sizes=auto data-orig-sizes=(max-width: 1024px) 100vw, 1000px />
Mistika Boutique Inside and Out The three key functionalities of Mistika Boutique that were essential for the creatives on this project were VR Stitch, Latlong aware shapes in the color grade and easy XML import from Adobe Premiere Pro. Sometimes it is hard to visualize everything together, so to make better creative decisions, Matthew finds it helpful to be deeply involved in the post production process. Since it is a 360 video, there isn't editing persay, but I handled all of the nodal stitching and put all the pieces together from various members of my team (VFX compositing, graphics, sound, and color) to create the final product.
The team started and ended the post in Mistika Boutique. We brought in our raw footage, which was shot on the Blackmagic URSA Mini 12K and then transcoded to EXR sequences. The footage was captured using our custom nodal rig and due to the pandemic, we had a lot of individual plate shots. Each talent was actually shot separate from one another. In addition to the four talent plates, they also needed some clean ones for the ceiling and the rest of the lights that were going to be painted out later. This meant we needed rock solid stitch. In Mistika, we used the VR Stitch node to generate still frames of each plate and brought them into PTGui to create a stitching template, adds Matthew.
Once the template was completed and it was verified all of the plates unwrapped into a perfect stitch, they rendered them out individually to send to VFX, where some detailed compositing would be done to merge and blend everything together.
data-orig-src=https://www.sgo.es/wp-content/uploads/Video1_OpeningVFX01784294.gif alt class=lazyload img-responsive wp-image-463614/>
The ultimate VR Color workflowWith the final composites, the project was brought back into Mistika Boutique for the color grade. Mistika's color tools are seriously impressive for VR work how quickly and easily the colorist was able to address the feedback and create shapes, isolate colors, pull out detail and create a very high quality look that we were looking for. All in, I found it to be a very impressive workflow and it made the creative process move quickly.
data-orig-src=https://www.sgo.es/wp-content/uploads/cc_adidas.jpg alt class=lazyload img-responsive wp-image-463732/>
--
--
data-orig-src=https://www.sgo.es/wp-content/uploads/Jeff_4_sin.png alt class=lazyload img-responsive wp-image-461729/>
--
For Jeff Sousa, Senior Colorist at Dungeon Beach, having (1) a compositing layer stack, (2) an immersive and moveable VR view, and (3) Mistika's full DI tools, all within the same interface, made this challenging grade achievable. We have these four women in 360 space and each has a picture-in-picture' overlay next to them, showcasing product detail but shot on a different camera against a different background. Of course, the color of the clothing needs to be consistent. Here the VR View and Evaltree Tag team nicely. With the agency creatives supervising a live session, I was able to literally look around the 360 space, frame up the talent next to their PIPs, then tweak the clothing in both environments using the fixed vectors. By simply clicking either on the 360 plate or on the PIP clip in the Evaltree, I was able to control the colors separately, all while viewing the seamless final composite until the clothing matched perfectly.
--
--
--
data-orig-src=https://www.sgo.es/wp-content/uploads/jeff_evaltree_krishna_websmall.jpg alt class=lazyload img-responsive wp-image-463733/>
Look creation: brand-consistent and product-focussedWith a brand like adidas, the team at Light Sail VR and Dungeon Beach knew the look needed to be consistent with the high level of quality in other 2D video assets. This is a huge challenge for 360 videos, as they are often cap
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
Published On: June 21st, 2021
