
NOA Puts Focus on Optimization at IBC2018 posted: 19/07/2018
Will showcase a host of new products designed to ease the process of industrial digitization
AV digitizing and archiving specialist NOA GmbH will showcase its latest developments for broadcasters and archivists at IBC2018. With an emphasis on optimization, streamlining and quality control of the entire workflow, the company has enriched its product offering to meet the increasing requirements of industrial digitization of legacy audio and video carriers.
After gaining experience from our several projects, NOA has developed a more refined workflow engine able to handle the complexity of industrial digitization, said Christophe Kummer, managing partner of NOA. We have managed to bring optimization into play not only on the ingest level but for the entire archiving process, thus considerably reducing carrier handling time and also, as a consequence, overall operational expenses, while still maintaining omnipresent quality assurance for to be archived media.
Products at IBC2018
The NOA mediARC solution is a new Archive Asset Management (AAM) approach following OAIS recommendations, which call for the separation of user and production management domains and the separation of content on its original media format from its digital representation within the archival storage. Furthermore, OAIS advocates the use of one lossless format, which needs to be able to support all present and future business procedures between legacy archive and production workflows. NOA mediARC allows users to enrich legacy essence with content-related information and store it inside a central repository, where it will remain for many years. This advancing technology is changing the way we will address the issue of archival asset management in the future.
At present, more than 7,000 seats around the world rely on NOA mediARC to manage up to 2 million searchable metadata items and media objects per installation. These institutions include national archives and broadcasters in Sweden, Belgium, Mexico, Slovenia, Slovakia, Croatia, Romania, Bulgaria and the United Arab Emirates.
NEW at IBC 2018
The NOA jobDB 4.1 workflow system brings users increased efficiency and reduced labor costs among other benefits. Along with a classy new look and feel with even easier navigation and management than before, jobDB 4.1 features physical carrier handling with new tools, such as BarcodeStation and UniversalDialoguer. This means the system can manage up to 1000+ carriers in a single workflow each day, massively increasing efficiency and lowering labor costs.
The innovative new version also incorporates the control of video outgest workflows; a new NOA VideoPlayer for access to frame accurate positions and dedicated linked files; the ability to prioritize workflow settings to easily manage specific files; and a user management rework, which syncs via jobDB ProcessorHost toward an active Microsoft directory.
For users who are interested in scaling reports, jobDB 4.1 offers special browser report enhancements. Moreover, the upgrade provides advanced action logging so events are statistically collected; key controlled searches for workload organization between different user groups; send email to easily notify users on status; as well as workflow pausing.
NEW at IBC 2018
The newly upgraded NOA QualityChecker for jobDB and mediARC features useful functions, which enable an effective approach to industrial digitization projects by combining validation, correction and editing of recorded material into one, single step within the overall workflow. Interaction between QualityChecker and MediaButler, NOA's transcoding application, has been optimized to efficiently transfer a set of tasks from the analog to the digital domain, thereby streamlining key processes in video digitization projects.
New functions include the easy annotation of the current state of audio roles in QualityChecker, enabling MediaButler to shuffle and/or level-correct individual audio pairs of the recorded video during transcoding to the final file according to predefined processing rules.
Through precise timeline representations of luminance and chrominance levels of the recorded video, QualityChecker provides the possibility of comprehensive technical analysis of the entire content (instead of intellectual spot checking). Subsequently, an easy-to-use calibration dialogue enables quick and dependable correction of video levels for clients with needs for broadcast ready material. Segmentation allows multiple individual clips to be selected from a recording within QualityChecker and exported by MediaButler either as individual files or as virtual clips on a single recording during final transcoding.
At this year's IBC, an actual hands-on in-house digitization factory will be featured at NOA's stand. Visitors are invited to experience firsthand how NOA products are innovating the way in which digitization takes place today and envision the efficiency this technology brings to one's workflow.
About NOA GmbH
NOA delivers scalable, high quality AV digitizing and archiving innovations to make audio and video archives easily available in enterprise storage facilities. Sustainable long-term preservation of media content is guaranteed as NOA's unique products rely on open archival standards and formats, and continuous checks for transfer integrity to ensure highest possible quality of audio and video content. NOA's turnkey solutions deliver systems to meet the specific needs of any business.
ingestLINE , actLINE , jobDB , mediARC and the entry level Pico systems safeguard future media accessibility and enterprise-wide collaboration. Advanced semantic metadata management ensures NOA's family of products deliver efficient and reliable identification and retrieval of archival
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
03/11/2025
Broadcasters have spent years trying to integrate different vendor technologies in their facilities. As the industry has moved closer to software, that struggle...
03/11/2025
As the malevolent siege against broadcasters' interests intensifies from the far reaches of artificial intelligence misuse to relentless innovation in the m...
03/11/2025
Wheatstone founder and owner Gary Snow will retire from the company by the end of next year....
03/11/2025
In ye olde days of traditional television, when U.S. TV viewing options were limited to ABC, CBS, NBC and PBS, Nielsen's paper diaries were sufficient for t...
03/11/2025
They've made that decision and ruined an awful lot of people's lives.
...
02/11/2025
Abu Dhabi, UAE November 2, 2025: Space42 (ADX: SPACE42), the UAE-based AI-powe...
01/11/2025
Thunderbolt 3 Now Standard on Symphony MkII - Starting November 11 Beginning November 11, all new Apogee Symphony I/O MkII units will ship with Thunderbolt 3 as...
01/11/2025
How to Expand the Apogee Symphony Desktop with Cranborne 500ADAT Want to expand your Symphony Desktop beyond two inputs? Whether you're tracking a full drum...
01/11/2025
aconnic AG (ISIN: DE000A0LBKW6), Munich, has published the Financial Report for ...
01/11/2025
tvONE is proud to announce a strategic partnership with Matrox Video, combining CALICO PRO's high-performance video processing with the Matrox ConvertIP Ser...
01/11/2025
CJP Broadcast has joined the Grass Valley partner programme as both a Systems Integration Partner and AMPP Partner. The collaboration enhances CJP's ability...
01/11/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has earned a higher-rated DPP Comm...
01/11/2025
Michael Napodano Appointed New CEO Of Operative Media
Operative today announced the appointment of Mike Napodano as Chief Executive Officer, marking the next s...
01/11/2025
Film industry professionals flocked to Cine Gear Expo Atlanta 2025 at celebrated Trilith Studios in Fayetteville, Georgia, on October 3 and 4. Back for its 6th ...
01/11/2025
Photo courtesy of Peacock and Sky
Christopher Ross, BSC, began his cinematic obsession early. He cites reading Scorsese on Scorsese as a teenager with teaching...
01/11/2025
NEW YORK ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industrys first Local Linear TV Private Mar...
31/10/2025
FanDuel Sports Network To Deliver Selected Live NBA, NHL Games to Major Streamin...
31/10/2025
NBC Jumps Out of the Gate in Extended Breeder's Cup Deal With Dual Drones, J...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
31/10/2025
IRVING, Texas As station groups move into an era that promises rapid tech, regulatory and economic changes, Nexstar Media Group said its board has extended chai...
31/10/2025
While some analysts have questioned the ongoing economic viability of broacast-TV late night shows amid ongoing declines in linear viewing, new data from Tubula...
31/10/2025
The contentious contract negotiations between The Walt Disney Co. and YouTube TV have resulted in a blackout of Disney-owned programming on the pay TV operator....
31/10/2025
CINCINNATI Video conversion and AV signal distribution specialist tvONE and Matrox Video have struck a strategic partnership, combining CALICO PRO's video p...
31/10/2025
NEW YORK The Interactive Advertising Bureau (IAB) today released a new industry guide that discusses the urgency of adopting new standards that will help advert...
31/10/2025
While some analysts have questioned the ongoing economic viability of late night shows on broadcast TV amid ongoing declines in linear viewing, new data from Tu...
31/10/2025
Berklee Celebrates the Inauguration of President Jim Lucchese In his inaugural address, Lucchese shared an optimistic vision for Berklee's future as a for...
31/10/2025
Back to All News
Family, Food, and Films: Netflix's Dining with the Kapoors...
31/10/2025
The review highlights DPA 4055 Kick Drum Microphone for its compact design, ease of placement, and authentic tone that captures the true character of the drum p...
31/10/2025
The RT Raidi na Gaeltachta Award 2025 will be presented to journalist P il n N Chiar in at the Oireachtas na Samhna in Belfast tomorrow, Saturday 1 November,...
31/10/2025
RT lyric fm is calling for choirs across Ireland to share their festive music-m...
31/10/2025
Three awards were presented to RT Raidi na Gaeltachta broadcasters at the Oire...
31/10/2025
RT continues its proud tradition of championing Ireland's vibrant arts and cultural landscape through its RT Supporting the Arts initiative. This November...
31/10/2025
RT selects Irish independent production company to produce Christian Worship on...
31/10/2025
Amidst Gyeongju, South Korea's ancient temples and modern skylines, Jensen H...
30/10/2025
Midwich has signed a UK and Ireland distribution deal with X2O Media, a worldwid...
30/10/2025
SVG Students To Watch: Sam Newitt, Kansas State UniversityThe South Dakota native thrives in many roles behind the scenes at K-StateHD.TVBy Brandon Costa, Direc...
30/10/2025
SVG Sit-Down: Swerve Sports' Christy Tanner Explores the Young FAST Channel&...
30/10/2025
SVG Campus Shot Callers: Andy Liebsch, Senior Director, Video Services, Kansas S...
30/10/2025
Diversified Names Paul Lidsky CEO, Expanding Leadership Role After Serving as Bo...
30/10/2025
NBA, Cosm Enter Long-Term Partnership for Shared Reality Production, Distributio...
30/10/2025
SVG New Sponsor Spotlight: FanConnect's Brett Crossley on Reimagining the Ga...
30/10/2025
FanDuel Sports Network to Deliver Select Live NBA, NHL Games to Major Streaming ...
30/10/2025
As the year comes to a close, we can feel the invigorating wind sweeping in for ...
30/10/2025
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
30/10/2025
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
30/10/2025
SBS, NITV and Screen Australia announce 2025 Digital Originals Shortlist
29 October, 2025
Media releases
SBS, NITV and Screen Australia are excited to unve...
30/10/2025
Jon Rambeau, President of Integrated Mission Systems at L3Harris Technologies, speaks about industrial collaboration at the Asia-Pacific Economic Cooperation (A...
30/10/2025
MELBOURNE, Fla., October 30, 2025 - L3Harris Technologies (NYSE: LHX) reports th...
30/10/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr said he has circulated a proposal for the agency to auction additional midband spectrum in the U...