ProSiebenSat.1 forms joint venture with eSports.com via 7Sports
Munich, December 13, 2018. ProSiebenSat.1 is significantly expanding its eSports activities: 7Sports, the sports business unit of the ProSiebenSat.1 Group, is forming a joint venture with the internationally positioned eSports.com AG. With the platform of the same name, eSports.com AG brings a strong brand and a globally scalable product to the joint venture, which the two partners intend to jointly expand into the leading eSports platform in Germany, Austria and Switzerland. www.eSports.com is aimed at all eSports enthusiasts and fans. It covers all aspects of the topic as a news portal, with content ranging from highlight videos from major eSports events, editorial reports and results through to online tournaments.
With its extensive expertise in the production and marketing of sports content, 7Sports will make a significant contribution to the platform's growth. The two partners each hold a 50 percent interest in the newly established eSports GSA GmbH, which will be jointly managed by Stefan Zant, Managing Director and COO of 7Sports, and Fabian Furch, CEO of eSports.com AG.
7Sports has been active in the area of eSports since 2016, including live broadcasts of international tournaments and a weekly highlights magazine on ProSieben MAXX. With the joint venture, 7Sports is now taking the next step in establishing a dedicated eSports ecosystem. This includes broadcasting eSports topics and events on TV as well as digital offers. Plans also include the organization of its own eSports tournaments, the establishment of eSports leagues and the management of professional sportspeople and teams. A dedicated department has already been created at 7Sports for this purpose.
eSports is the fastest-growing segment of the sports and entertainment industry. Revenues in Germany alone are expected to amount to EUR 130 million by 2020* (EUR 50 million by 2017), with the number of fans set to rise to ten million by 2021**. This makes eSports one of the most popular sports in Germany.***
Conrad Albert, Deputy CEO of ProSiebenSat.1 Media SE: eSports are already a mass phenomenon in Asia, and the German market will see strong growth over the coming years. This is why we are stepping up our involvement and working with a strong partner in eSports.com. eSports are an excellent fit for our portfolio, as they allow us to continue to expand our entertainment offering, create additional marketing space and extend our digital reach to new target groups.
Zeljko Karajica, CEO of 7Sports: To date, eSports content in Germany has been largely focused on a relatively small group of heavy users. With our eSports offering on TV and digital via www.esports.com, we are addressing the mass audience of gamers and fans in order to help establish eSports as a popular sport in Germany. Our objective is clear: We want to be the market leader.
Fabian Furch, CEO of eSports.com AG and Co-Managing Director of eSports GSA GmbH: As far as we are concerned, the future of eSports lies in particular in expanding the target group and their broad-ranging interest in the world of digital sports. We share this vision with our partner 7Sports. We intend to become the leading platform for media content and for every kind of eSports fan. We are confident that this will allow us to actively shape the progress of eSports into the global mainstream.
About 7Sports:
ProSiebenSat.1 Group's entire innovative and digital sports portfolio is bundled under 7Sports. The umbrella brand for the media group's sports business focuses on the establishment of digital sports platforms, the expansion and 360 marketing strength of exclusive sports productions, the management of young and professional athletes and premium sport events. 7Sports benefits from ProSiebenSat.1 Group's many years of experience with popular sports brands and the successful acquisition of new platforms such as Sportdeutschland.TV and 90min. This enables ideal synergies between the individual sports segments. With ProSiebenSat.1's marketing power in the sports sector, 7Sports is one of the most profitable platforms for sports-oriented advertisers, cooperation partners, co-investors and professional athletes in the German-speaking region. 7Sports is a ProSiebenSat.1 Sports GmbH brand.
eSports.com - the whole world of eSports:
eSports.com plans to become the world's biggest eSports portal. The platform will take live reporting and sports journalism about eSports to a new level. Plans include online tournaments, extensive statistics and analyses, charity tournaments with celebrities, and coaching. The portal will also allow content to be shared, jointly created, rated or simply enjoyed: www.esports.com.
*Source: Deloitte, Continue to play - Der deutsche eSports-Markt in der Analyse , August 2018
**Source: Newzoo, eSports Market Report 2018
***Source: IfD Allensbach (2018) - Beliebteste Sportarten nach Interesse der Bev lkerung in Deutschland
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
29/04/2024
29 04 2024 - Media release Screen Australia announces James J. Robinson's debut feature First Light
First Light
Principal Photography is underway on Firs...
29/04/2024
Capitol Broadcasting recently became the inaugural company honored with inductio...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
27/04/2024
On April 26, L3Harris Chair and CEO Christopher E. Kubasik joined CNBC's Mor...
27/04/2024
PORTLAND, Oregon Audinate Group Limited, the developer of the Dante AV-over-IP solution, announced significant new additions to Dante Connect, its cloud-based D...
27/04/2024
TORONTO Bell Media has launched 10 English and French-language FAST channels featuring entertainment, factual, news, and sports programming. The new free stream...
27/04/2024
An extensive new analysis of the news segments in the broadcast evening news programs of ABC, CBS, NBC and PBS has found that broadcasters devoted most of their...
27/04/2024
GERMANTOWN, Md. EchoStar's Hughes Network Systems has opened a new manufacturing facility and private 5G incubation center in Germantown, Maryland....
27/04/2024
Harry Pappas, one of three brothers who founded Pappas Telecasting Companies in 1971, died April 24. He was 78 years old....
27/04/2024
ATLANTA and LONDON Mexican telecommunications and broadcast company Televisa has selected Synamedia for an overhaul of its broadcast distribution....
27/04/2024
Participate in the Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this surve...
27/04/2024
SDVI Rally Access Workstation Earns Two Top Awards at 2024 NAB Show
Brie Clayton April 26, 2024
0 Comments
SDVI, the leading platform provider for clo...
27/04/2024
Berklee's Music and Health Institute Launches Community Health Musician Cert...
27/04/2024
Charter Communications reported higher first-quarter profits despite continued cord-cutting and competition for broadband customers....
27/04/2024
Two environmentally-focused groups are partnering to engage the unscripted TV world in finding better ways to address climate change. Reality of Change is an ec...
27/04/2024
Sarah Garcia has been promoted to weekend anchor at KTLM McAllen, Texas, known as Telemundo 40. Starting April 27, she will anchor Noticias Telemundo 40 weekend...
27/04/2024
CBS Sports said it launched a new 24-hour free, ad supported streaming television (FAST) channel devoted to the UEFA Champions League....
27/04/2024
Comcast chairman and CEO Brian Roberts received $35.4 million in compensation in 2023, up 11% from the previous year, according to a proxy statement filed by th...
27/04/2024
Art Happens Here With John Lithgow, which sees the actor study dance, ceramics, silk-screen printing and vocal jazz with students in Los Angeles, debuts on PBS ...
27/04/2024
Remember Leave It to Beaver? Bewitched? Dragnet? When cable ratings were rising?...
27/04/2024
Next up for the weekend binge at Catchy Comedy is Gomer Pyle, U.S.M.C. Every weekend, Catchy Comedy features The Catchy Binge, a marathon of a classic sitcom....
26/04/2024
Sundance Film Festival CDMX 2024 kicks-off today with screenings in 5 theaters in Mexico City and the opening-night film, FRIDA, directed by Carla Guti rrez...
26/04/2024
[Editor's Note: This interview is part of a larger feature about the women d...
26/04/2024
Once again this year, SGL Carbon opened its doors to interested children and young people. On the occasion of the German Girls and Boys Day, which took place on...
26/04/2024
Orders1 of $5.5 billion; book-to-bill of 1.06x
Revenue of $5.2 billion, up 17%,...
26/04/2024
Five Considerations For Communications Modernization In The 21st Century
In the digital-enabled battlespace, the Joint Force needs to shoot, move and communica...
26/04/2024
CBS Sports has launched Champions League as a new, 24-hour streaming channel that will serve as the year-round destination for nonstop highlights of the UEFA ...
26/04/2024
Despite tough competition in the streaming space, Roku reported solid results in Q1 2024, beating revenue expectations, with total net revenue up 19% YoY to $88...
26/04/2024
LONDON AND TORONTO Pinewood Toronto Studios has appointed Sarah Farrell as general manager of the Studios in downtown Toronto....
26/04/2024
Quantum to Offer Advanced Filesharing Technology and Performance in StorNext and...
26/04/2024
FilmLight Colour Awards welcomes 2024 entries and introduces new Emerging Talen...
26/04/2024
Picture Shop Announces Chris Evans as Head of Unscripted
Brie Clayton April 26, 2024
0 Comments
Picture Shop announced Chris Evans will lead Unscripte...
26/04/2024
Participate in a Survey - The Impact of AI on Media and the Creative Industry
Pascal Wagner April 26, 2024
0 Comments
By participating in this survey,...
26/04/2024
Toy maker Mattel said it is working with Samsung to launch its first free ad-supported streaming television (FAST) channels later this year....
26/04/2024
Trusted Media Brands (TMB) said it named Marty Moe as president....
26/04/2024
Ron Howard is the director on Jim Henson Idea Man, a documentary that premieres on Disney Plus May 31. Henson of course created Kermit the Frog, Miss Piggy, Big...
26/04/2024
The ice continues to melt under the regional sports network business as the Seattle Kraken of the National Hockey League have made a long-term deal to broadcast...
26/04/2024
Heading into the upfronts, Warner Bros. Discovery said it launched Olli, a first-party data platform advertiser can use for converged, targeted advertising camp...
26/04/2024
CBS has renewed the drama The Equalizer, which will see season five on in 2024-2025. Queen Latifah stars....
26/04/2024
The CW has entered into an exclusive multiyear broadcast partnership for the Miss USA Pageant and the Miss Teen USA Pageant. The 73rd Miss USA Pageant will air ...
26/04/2024
Fuse Media isn't mincing words in a campaign urging its young viewers to register and participate in the 2024 elections....
26/04/2024
Dead Boy Detectives, a series from Neil Gaiman about a detective agency staffed by ghosts, debuts on Netflix April 25. George Rexstrew and Jayden Revri are in t...
26/04/2024
The Story Collective has gradually repurposed the former Mortlake Brewery to include production offices, workshops and sound stages
By Matthew Corrigan
Publi...
26/04/2024
Perkett joins the company following a 25 year career in product management, product marketing, engineering and user experience (UX) across multiple industries
...
26/04/2024
Teradek, the industry leader in wireless video transmitters and receivers, announced today the launch of new Bolt 6 LT 750 and Bolt 6 Monitor Module 750 RX with...
26/04/2024
NEW YORK Amagi has appointed Richard Perkett chief product officer (CPO)....
26/04/2024
WASHINGTON, D.C. The National Association of Broadcasters (NAB) has announced the results of the 2024 NAB Radio and Television Board of Directors elections. The...
ProSiebenSat.1 forms joint venture with eSports.com via 7Sports
