MIX 101.5 and WRAL-TV Listeners and Viewers Come Through During 2018 Mediathon for BackPack Buddies

With one hour left for the 2018 BackPack Buddies Mediathon, MIX 101.5 reported having collected 3,000 pounds of food at Food Lion and made pleas to finish filling this Sysco Raleigh truck and help fight child hunger by the end of the day, Wednesday, July 18, 2018.

MIX 101.5 and WRAL-TV helped feed hungry kids in the Triangle thanks to generous listeners and viewers through the 3rd Annual Mediathon for BackPack Buddies. The 2018 daylong event took place on Wednesday, July 18, and to date has raised $193,500 for the Inter-Faith Food Shuttle, with online and text donations continuing to come in. Trucks were filled with two tons of non-perishable food donated at Food Lion stores in Wake and Durham counties, with the lions share of that amount being collected at the Lake Boone Trail location where MIX 101.5 staffers spent the event.

WRAL-TV made pitches live on air during the days newscasts, as well as two half-hour specials at 1pm and 7pm. Volunteers filled Studio A, manning the phone bank to accept donations.

We had a great day! said WRAL-FM Promotions Director Jason Newton. We had the entire team at one location this year and it was great to see everyone jumping in to help collect/broadcast/shake hands and show gratitude towards those who gave. Im proud to be part of the team and were ready to do it again next year!

The funds and food contributions will help the Inter-Faith Food Shuttle provide healthy, nutritious food to Triangle kids in need through the BackPack Buddies program.

Thanks to all contributed!

Thanks to WRAL-TV and WRAL-FM for these capcom photos.

WRAL-FMs Two Men and a Mom (l to r, Kyle Smelser, Sarah King & Bryan Lord) are ready to fill this truck with donations for the 2018 BackPack Buddies Mediathon on Wednesday, July 18.

WRAL-FMs Molly Donovan and WRAL-FMs Jason Newton are ready for a big day of collecting donations for the 2018 BackPack Buddies Mediathon on Wednesday, July 18.

WRAL-FMs Two Men and Mom accept the first two donations of the 2018 BackPack Buddies Mediathon at the Food Lion on Lake Boone Trail at Wednesday, July 18.

WRAL-FMs Two Men and Mom accept the first two donations of the 2018 BackPack Buddies Mediathon at the Food Lion on Lake Boone Trail at Wednesday, July 18.

WRAL-TVs Brad Johansen (left) interviews a Food Lion staffer on site during the 2018 BackPack Buddies Mediathon on Wednesday, July 18.

The 2018 BackPack Buddies Mediathon included cut-ins during newscasts and half-hour specials at 1pm and 7pm from WRAL-TVs Studio A on Wednesday, July 18.

WRAL-TVs Lena Tillet accepts a $5,000 donation from Crossroads Ford Cary (we know the check says $2,500...they upped their donation on live tv) during the 2018 BackPack Buddies Mediathon on Wednesday, July 18. Donate to Backpack Buddies 919-744-3663

MIX 101.5s Two Men and a Mom pose with generous listeners at the Food Lion on Lake Boone Trail while collecting donations for the 2018 BackPack Buddies Mediathon on Wednesday, July 18.

Volunteers man the phone bank in WRAL-TVs Studio A for the 2018 BackPack Buddies Mediathon on Wednesday, July 18, 2018.

WRAL-TVs Renee Chou accepts a $5,000 donation from Sysco at the 2018 BackPack Buddies Mediathon on Wednesday, July 18, 2018.

MIX 101.5s Two Men and a Mom (l to r) Bryan Lord, Kyle Smelser & Sarah King join WRAL-TVs Brad Johansen (2nd from right) at Food Lion taking donations for the 2018 BackPack Buddies Mediathon on Wednesday, July 18.

MIX 101.5 staffers fill the tent at the Food Lion, on Lake Boone Trail, collecting donations for the 2018 BackPack Buddies Mediathon on Wednesday, July 18.

MIX 101.5s Two Men and a Mom with William The Food Drive Kid (2nd from left) at the 2018 BackPack Buddies Mediathon. The 12-year-old has collected 43,000 pounds of food and $55,000 to end childhood hunger in the last 5 years.

WRAL-TVs Jeff Hogan accepts a $5,000 donation from the Wynne Health Group, a national health policy consulting and advocacy firm dedicated to helping people be healthy, for the 2018 BackPack Buddies Mediathon.

With one hour left for the 2018 BackPack Buddies Mediathon, MIX 101.5 reported having collected 3,000 pounds of food at Food Lion and made pleas to finish filling this Sysco Raleigh truck and help fight child hunger by the end of the day, Wednesday, July 18, 2018.

WRAL-TV celebrates the end of a successful day for the 2018 BackPack Buddies Mediathon in Studio A on Wednesday, July 18.

LINK:	http://www.capitolbroadcasting.com/2018/07/23/mix-101-5-and-wral-tv-li...
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