
Sennheiser Confident in 2021 Uptick for Middle East Live Events Industry After Success of Breakout DXB posted: 12/01/2021
Landmark event has set new health and safety benchmarks for conducting live events in the post-COVID world
With governments in the UAE and other Middle East countries taking commendable actions to mitigate the spread of COVID-19, confidence is gradually returning to the market, which in turn is paving the way for live events - which were conspicuously absent for the significant portion of last year - to make a comeback. In line with its #DontStopTheMusic initiative, Sennheiser was quick to extend its support, expertise, and equipment to Breakout DXB, the highly successful two-day live music festival held at the Rove Downtown in Dubai, UAE in the last quarter of 2020.
The brainchild of the Dan Bolton Creative Management Agency and Lobito Brigante , this event featured an impressive roster of local talent including Dubai-based R&B artist, Layla Kardan; Saudi hip-hop star, Big Hass; and Emirati artist, Hamdan Al Abri. Events production company, 3DB, provided all the equipment for the show which included 32 channels of wireless mics from the Sennheiser 300 and 500 series as well as 12 channels of in-ear monitors (IEMs). In addition to precise and faithful audio reproduction, the wireless nature of this system ensured all performers could conveniently follow the safety precautions that the organizers had meticulously crafted and implemented.
COVID-19 Safety Measures Take Center Stage
Special consideration was taken to ensure social distancing could be maintained. Key to keeping artists safe was ensuring that they touched any equipment, they could rest assured that it was thoroughly sterilized. Microphone sanitization was conducted through a UV sanitation process, which 3DB expects will become standard practice. The company has invested in two complete UVR sanitization systems which include flight cases, each with three draws and a timer. The 360-degree sanitization of a rack can be carried out in under 5 minutes.
It was fantastic to see an event such as this go ahead in what has been such a challenging period for the whole industry. It was a superb weekend, and the organisers, suppliers and artists deserve a great deal of credit for that. We hope this is just the start of the industry getting back to where it needs to be, said Steve Kearney of Gallowglass.
It was great to offer the level of expert support that Gallowglass was able to provide. Our team strives always to be helpful, offering an extra pair of hands and ensuring that everything and everybody felt that they were in a safe and measured environment. The backup and reassurance that Gallowglass provided meant that pretty much every possible scenario had been thought about and planned for, he added.
Social distancing, mask wearing, sanitization - things like these are all challenging to what we would normally associate with a festival and they can lead to the environment feeling a bit stale and clinical at first, because we're not used to having to do these things. But we tried to minimise that feeling as much as possible and made sure everyone was safe and enjoying their time at the same time. Putting on an event right in the middle of a global pandemic was not the easiest but we did it and showed people that it can be done! There are so many restrictions and so many things that people are used to seeing or doing at events that are different now or simply can no longer happen. This was definitely a nice first step. I feel that we pushed the boundaries and I hope that we have helped in some way to get things going again, said Dan Bolton of Dan Bolton Creative Management Agency.
I felt very safe knowing that all the equipment was sanitized before and after the performance and all the social distancing measures were adhered to. I appreciated that the health and safety of each artist and guest was taken seriously to prevent any COVID-19 related cases.
I think it is so important to continue to have events like this because live performances bring the community together. I was very impressed with all the safety measures that were taken and how efficient and organized the event was for something that was the first of its kind. I'm excited to see how Breakout DXB grows into an internationally recognized name, said Emirati Artist, Fafa.
Given the high calibre of artists, there were high-expectations of the equipment for the event. As a long-term Sennheiser partner, 3DB was well aware that our wireless microphones and IEM's could deliver on every requirement, said Ryan Burr, Head of Technical Sales & Application Engineering, Professional Audio at Sennheiser Middle East. We also extended our expertise through the set-up and testing stages. Many of these artists hadn't performed live in several months this diligence helped ensure everything went off without a hitch.
Sennheiser's WSM manager helped ensure that all frequencies were allocated and mapped correctly. Despite the show being held in Downtown Dubai - an area with especially high levels of noise and traffic which can potentially bleed into the RF spectrum - there wasn't a single RF conflict through the three days of the event. It was a good learning curve from our point of view - we had 2 sterilization systems (A and B) and now going forward, every live event needs to have a sterilization kit. We used a ULV Fogging machine which contained sanitization solution to sanitize everything in-between. We are very aware that if we have one outbreak at an event, then everything will have to stop and shut down, said Eddie Mulrainy, Managing Director at 3DB.
Following the success of this event, Sennheiser expects a positive outlook for the live events industry in the Middle East in the coming year. There's no doubt that the mar
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...
11/07/2025
ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...
11/07/2025
The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...
11/07/2025
Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...
11/07/2025
LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...
11/07/2025
Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....
11/07/2025
CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...
11/07/2025
The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...
11/07/2025
WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...
11/07/2025
Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...
11/07/2025
Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...
11/07/2025
SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...
11/07/2025
2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...
11/07/2025
A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff
Friday, July 1...
11/07/2025
CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...
11/07/2025
Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...
11/07/2025
Back to All News
Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix
Entertainment
11 July 2025
GlobalItaly
Link copied to clipboard
July 11, 20...
11/07/2025
Back to All News
Netflix Will Release Death Inc. Seasons 1, 2 and 3
Entertainment
11 July 2025
GlobalSpain
Link copied to clipboard
Season 1
Season 2
Se...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
11/07/2025
Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia.
From Tang Dynasty trade routes to Renaissance pa...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...
10/07/2025
Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...
10/07/2025
Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...
10/07/2025
The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...
10/07/2025
NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....
10/07/2025
BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...
10/07/2025
HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...
10/07/2025
The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...
10/07/2025
Back to All News
Netflix Presents the Official Trailer for SuperestarPlay Video
Play Video
Entertainment
10 July 2025
GlobalSpain
Link copied to clipboard...
10/07/2025
In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...
10/07/2025
As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...
10/07/2025
Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...
10/07/2025
Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...
10/07/2025
Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...
10/07/2025
FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...
10/07/2025
SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...