South African interpretation of global Toyota campaign, Start Your Impossible
08/11/2019
The South African interpretation of Toyotas global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit.
Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, it tells the back-story of Toyota ambassador and Paralympic medalist Ntando Mahlangus desire to move, and passion to compete.
Toyota SAs brief to the agency required them to create a uniquely South African piece of content for local and global platforms within the wide-reaching Start Your Impossible campaign.
In addition, the agency needed to position Toyotas eight-year worldwide partnership with the Olympics and Paralympics in a way that it would resonate with, and be embraced by, its Africa markets.
A second objective was to raise awareness for the South African Sports Association for the Physically Disabled (SASAPD), which Toyota SA sponsors and for which Mahlangu is the Toyota ambassador.
Our idea was to simply open the window on this unrelenting human spirit that fuels each waking moment of Ntandos incredible journey, said van den Heever.
At the outset, we deliberately chose not to talk about his disability. We wanted to show Ntandos heart. What drives him. This is the real-life mobility backstory of a 17-year-old who demonstrates the values of humility, hard work and never giving up. And we hope by showing this kind of indefatigable spirit we truly inspire action. The message is clear: When we are free to move, anything is possible. START YOUR IMPOSSIBLE, he said.
Toyotas Start Your Impossible campaign is the first-ever global campaign the brand has created.
Start Your Impossible was created in honour of the iconic brands shift to a mobility company, added Toyota SA Advertising Senior Manager, Tasneem Lorgat. Critically, it reflects the Olympic and Paralympic spirit of encouragement, challenge and progress.
Together with FCB Joburg, we have created a timeless and inspiring piece of film content that is not only equal to the high-budget global productions, but is also uniquely South African with an international appeal.
The film heroes a rising star who deserves recognition for his achievements, puts an authentic South African face to Toyotas global Olympics sponsorship, and champions Toyotas local sponsorship of SASAPD, the South African Sports Association for the Physically Disabled.
At the same time, it embodies the spirit of the Olympic games, while shining an unflinching light on the inspirational nature of the Paralympics. This is a story about guts and heart that doesnt beg for sympathy. Its a celebration of will and humanity.
Shot over two days at Ellis Park in New Doornfontein Street and on Frederick Street in central Johannesburg, the content has been edited by Xander Vander of Strangelove into a two-minute short film, a 65-second spot and a 30-second piece. The content has already flighted on free to air channels such as ETV, and is scheduled to flight on more local TV channels, as well as cinema and on various social media and digital channels, locally and internationally now in October and leading up to the 2020 Olympic games.
Links:
Please reference the global website: www.mobilityforall.com
Please reference YouTube: https://www.youtube.com/watch?v=0qM0xLRLMTg
Credits:
Toyota:
Glenn Crompton
Lettie Labuschagne
Tasneem Lorgat
Zhandre Brandt
FCB
Brett Morris
Tian van den Heever
Reagen Kok
Taryn Marais
Nakita Bolus
Production company: 03:07
Director: Kevin Fitzgerald
Producer: Martina Schieder
Executive Producer: Jo Barber
Post: Strangelove
Editor: Xander Vander
Music: Clare Vandeleur & Paul Norwood (Audio Militia
Audio: Myles McDonald (Hey Papa Legend)
Embedded video for South African interpretation of global Toyota campaign, Start Your Impossible
Commercials
Africa South Africa
LINK: | https://www.filmcontact.com/news/south-africa/south-african-interpreta... |
See more stories from filmcontact |
Africa Stories
29/03/2024
Scandal!: Thursday's episode, 28 March 2024 [VIDEO]
Scandal!: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African webs...
29/03/2024
Generations: The Legacy - Thursday's episode, 28 March 2024 [VIDEO]
Generations: The Legacy - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The So...
29/03/2024
Uzalo: Thursday's episode, 28 March 2024 [video]
Uzalo: Thursday's episode, 28 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African website...
29/03/2024
Meet the busker aiming to play at every London tube station
Meet the busker aiming to play at every London tube stationAustralian singer-songwriter Dan Tredget is aiming to become the first person to busk at every London...
29/03/2024
Streaming today: The Wages of Fear' on Netflix - 29 March 2024
Streaming today: The Wages of Fear' on Netflix - 29 March 2024Looking for something to watch tonight? Check out all the new streaming releases from all you...
29/03/2024
Tonight on Uzalo: Minenhle makes a huge mistake, because of nerves
Tonight on Uzalo: Minenhle makes a huge mistake, because of nervesDon't miss Friday, 29 March's riveting episode of South African soapie Uzalo on SABC 1...
29/03/2024
Tonight on Umkhokha: Nokubonga learns the devastating news about her womb
Tonight on Umkhokha: Nokubonga learns the devastating news about her wombDon't miss Friday, 29 March's riveting episode of South African soapie Umkhokha...
29/03/2024
Tonight on House of Zwide: Soka shares a job opening with Nkosi
Tonight on House of Zwide: Soka shares a job opening with NkosiDon't miss Friday, 29 March's riveting episode of South African soapie House of Zwide on ...
29/03/2024
Tonight on Scandal: A mother is torn between history and truth
Tonight on Scandal: A mother is torn between history and truthDon't miss Friday, 29 March's riveting episode of South African soapie Scandal! on e.tv on...
29/03/2024
Tonight on Muvhango: Reneilwe discovers some damning evidence proving her suspicion
Tonight on Muvhango: Reneilwe discovers some damning evidence proving her suspic...
29/03/2024
Tonight on Skeem Saam: Lehasa turns on the one guy he should be leaning on
Tonight on Skeem Saam: Lehasa turns on the one guy he should be leaning onDon't miss Friday, 29 March's riveting episode of South African soapie Skeem S...
29/03/2024
Tonight on Generations: Palesa proves she still has some heart
Tonight on Generations: Palesa proves she still has some heartDon't miss Friday, 29 March's riveting episode of South African soapie Generations: The Le...
29/03/2024
Muvhango: Thursday's episode, 28 March 2024 [VIDEO]
Muvhango: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African webs...
29/03/2024
Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]
Gqeberha: The Empire - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...
29/03/2024
My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]
My Brother's Keeper: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sou...
29/03/2024
Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]
Umkhokha: The Curse - Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South ...
29/03/2024
Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]
Skeem Saam: Thursday's episode, 28 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African s...
29/03/2024
House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]
House of Zwide: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South African...
28/03/2024
DJ Sbu makes shock return to SABC radio after almost a decade
DJ Sbu makes shock return to SABC radio after almost a decadeRevered radio host, media personality, philanthropist, and businessman DJ Sbu will finally be back ...
28/03/2024
Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]
Smoke and Mirrors: Thursday's episode, 28 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Afr...
28/03/2024
Tonight on House of Zwide: Zanele informs Zola of her pregnancy
Tonight on House of Zwide: Zanele informs Zola of her pregnancyDon't miss Thursday, 28 March's riveting episode of South African soapie House of Zwide o...
28/03/2024
Tonight on Umkhokha: MaMzobe outsmarts Gabisile but Difa's suspicion rises
Tonight on Umkhokha: MaMzobe outsmarts Gabisile but Difa's suspicion risesDon't miss Thursday, 28 March's riveting episode of South African soapie U...
28/03/2024
Tonight on Uzalo: Mbatha wins Linda Sibiya over
Tonight on Uzalo: Mbatha wins Linda Sibiya overDon't miss Wednesday, 27 March's riveting episode of South African soapie Uzalo on SABC 1 on DStv channel...
28/03/2024
Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]
Generations: The Legacy - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The S...
28/03/2024
Prison Journalism: Witness the Cycle from the Streets
Prison Journalism: Witness the Cycle from the StreetsWesley Leong was incarcerated at the age of 15 in 1996 at Pollsmoor Prison. He is currently part of Restore...
28/03/2024
Prison Journalism: Inmate pre-release and release processes
Prison Journalism: Inmate pre-release and release processesDean Mashimbwe, a Zimbabwean migrant residing in Cape Town, was incarcerated at Pollsmoor Correctiona...
28/03/2024
Streaming today: When You Finish Saving The World' on Netflix - 28 March 2024
Streaming today: When You Finish Saving The World' on Netflix - 28 March 20...
28/03/2024
Prison Journalism: The Story of Paulus
Prison Journalism: The Story of PaulusDavid van Nek was incarcerated in Pollsmoor Prison from 2013 until 2015 and participated in the restorative justice progra...
28/03/2024
Prison Journalism: Inside and Outside
Prison Journalism: Inside and OutsideFawaaz Adendorff was incarcerated in Pollsmoor Correctional Centre and participated in a Restorative Justice programme whil...
28/03/2024
Tonight on Muvhango: Imani escapes Khumo's hellhole
Tonight on Muvhango: Imani escapes Khumo's hellholeDon't miss Thursday, 28 March's riveting episode of South African soapie Muvhango on SABC 2 on DS...
28/03/2024
Tonight on Generations: Kea can sense her brother is hiding something
Tonight on Generations: Kea can sense her brother is hiding somethingDon't miss Thursday, 28 March's riveting episode of South African soapie Generation...
28/03/2024
Tonight on Smoke and Mirrors: Magolide and Tiny compete against each other
Tonight on Smoke and Mirrors: Magolide and Tiny compete against each otherDon't miss Thursday, 28 March's riveting episode of South African soapie Smoke...
28/03/2024
Tonight on Champions: Washington's struggle takes an unexpected turn
Tonight on Champions: Washington's struggle takes an unexpected turnDon't miss Thursday, 28 March's riveting episode of South African soapie Champio...
28/03/2024
Tonight on Scandal: Tibi's meltdown softens a teacher
Tonight on Scandal: Tibi's meltdown softens a teacherDon't miss Thursday, 28 March's riveting episode of South African soapie Scandal! on e.tv on DS...
28/03/2024
Tonight on Gqeberha: Lulama tells Thulani that she's pregnant with his child
Tonight on Gqeberha: Lulama tells Thulani that she's pregnant with his childDon't miss Thursday, 28 March's riveting episode of South African soapie...
28/03/2024
Tonight on My Brother's Keeper: Ndumiso has the wrong end of the stick
Tonight on My Brother's Keeper: Ndumiso has the wrong end of the stickDon't miss Thursday, 28 March's riveting episode of South African soapie My Br...
28/03/2024
Tonight on Skeem Saam: Lehasa doubles down on his ill-treatment of Pretty
Tonight on Skeem Saam: Lehasa doubles down on his ill-treatment of PrettyDon't miss Thursday, 28 March's riveting episode of South African soapie Skeem ...
28/03/2024
Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]
Smoke and Mirrors: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South Af...
28/03/2024
Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]
Muvhango: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...
28/03/2024
Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]
Gqeberha: The Empire - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The Sout...
28/03/2024
Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]
Skeem Saam: Wednesday's episode, 27 March 2024 [VIDEO]Missed an episode of Skeem Saam? No problem! Watch the latest episode of your favourite South African ...
28/03/2024
House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]
House of Zwide: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episode of South African soapie House of Zwide on The South Africa...
28/03/2024
My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]
My Brother's Keeper: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The So...
28/03/2024
Uzalo: Wednesday's episode, 27 March 2024 [video]
Uzalo: Wednesday's episode, 27 March 2024 [video]Stay up to date with the latest episodes of your favourite South African soapie on The South African websit...
28/03/2024
Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]
Scandal!: Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South African web...
28/03/2024
Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]
Umkhokha: The Curse - Wednesday's episode, 27 March 2024 [VIDEO]Stay up to date with the latest episodes of your favourite South African soapie on The South...
27/03/2024
Tonight on Generations: Hlomla is shaken that he came face to face with the stalker
Tonight on Generations: Hlomla is shaken that he came face to face with the stal...
27/03/2024
Tonight on Smoke and Mirrors: Tiny and Magolide plot to get the Managerial position
Tonight on Smoke and Mirrors: Tiny and Magolide plot to get the Managerial posit...
27/03/2024
Tonight on Skeem Saam: Oritonda gets to shine and it all seems to be going well for him
Tonight on Skeem Saam: Oritonda gets to shine and it all seems to be going well ...
27/03/2024
Tonight on Muvhango: Khumo, who is out on bail, tortures Imani
Tonight on Muvhango: Khumo, who is out on bail, tortures ImaniDon't miss Wednesday, 27 March's riveting episode of South African soapie Muvhango on SABC...