Sony Pixel Power calrec Sony

Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises

11/08/2022

Live From MLB at Field of Dreams: Cincinnati Reds Digital Team Celebrates One of Baseball's Oldest Franchises The club's social presence focuses on the environment and the team's history By Kristian Hern ndez, Senior Editor

Thursday, August 11, 2022 - 7:00 am

Print This Story | Subscribe

Story Highlights

If you look at one of the more poignant scenes in Field of Dreams - the moment when Archibald Moonlight Graham returns to the field as the much older Dr. Graham - you see a handful of old-school players from the 1920s. The sharpest eyes will note, near the back of the crowd, the look of the 1919 Cincinnati Reds. Recalling this shot in the film and honoring a baseball team founded in the 19th century, the club's digital team is emphasizing both the throwback uniforms being worn during Thursday night's game and the history of the 141-year-old franchise.

In what has become similar to the uniform drops for the Army-Navy Game, fans were extremely excited when the Reds announced their look for the 2022 MLB at Field of Dreams game. The 1919 jerseys are a departure from the Reds' typical home uniform with the generic white template. Introduced to celebrate the team's first appearance in the World Series, the 1919 version was the first of many iterations of striped uniforms worn at home. Other versions were worn in 1961-66, 1967, 1993-98, 1999, 2000-03, and 2003-06.

The Cincinnati Reds' digital team onsite in Dyersville, IA: (from left) Michael Anderson, Lisa Braun, Landen Brocato, Emilee Chinn, and Nolan Mattson

Although the team has opted for the striped uniform over the years, it has been a decade and a half since players donned a full striped outfit. Other elements of the MLB at Field of Dreams uniform have Reds fans fired up. It'll be the first time the batting helmets carry the vintage logo because helmets weren't required by the league until 1971. The Aug. 8 announcement, a simple tweet showing the essential details of Thursday's uniform, has received nearly 900 retweets and more than 7,500 likes:

Party like it's 1919 #MLBatFieldOfDreams #RedsThreads pic.twitter.com/62HQCGYj5p

- Cincinnati Reds (@Reds) August 8, 2022

A full four days before the uniforms were released to the public, the Reds were hyping the game as much as possible. Doing an impressive job of building anticipation for the occasion while also covering the other regular-season games, the organization used the backdrop of a special MLB at Field of Dreams photo shoot. Positioned in front of a backdrop that looks a lot like the atmosphere of Dyersville, IA, or within the actual cornfields surrounding the field, various players from the team are photographed with either bats or corn husks in hand:

BECAUSE CORN IS AWESOME. #MLBatFieldOfDreams pic.twitter.com/sJZ8oqhqWS

- Cincinnati Reds (@Reds) August 9, 2022

As the team's longtime talisman, first baseman Joey Votto is prominently featured. For example, one of his photos was used to alert fans about how close they were to experience this game in person or on television:

#MLBatFieldOfDreams loading

90% pic.twitter.com/r6LJAuTyKW

- Cincinnati Reds (@Reds) August 4, 2022

Much like the telecast, the Reds' social-media profiles have been highlighting the utter beauty of the game's setting. Without high-rise buildings or light pollution, the sprawling landscape seems to have a personality all its own. Whether it's glamorous daylight shots, aerial views of the logos cut into the cornfields beyond the right-field wall, the breathtaking vistas at dusk and the sunset, or the vibe when the flood lights are turned on, there's nothing quite like baseball in Iowa. As nature paints a masterpiece on its canvas, the crew has been sharing some of the stunning shots with their audience without much of a description:

A-maize-ing. #MLBatFieldOfDreams pic.twitter.com/h51n5Wszhs

- Cincinnati Reds (@Reds) August 11, 2022

They built it, so we will come.#MLBatFieldOfDreams pic.twitter.com/Oq2fSChV9E

- Cincinnati Reds (@Reds) August 6, 2022

Working 483 miles from home, the onsite team features a core group of five. At the helm is Senior Director, social media and content strategy, Lisa Braun, a 13-year veteran of the organization, and Director, PR and photography, Michael Anderson. Supporting them is a trio providing the boots on the ground at the Field of Dreams complex. Team Photographer Emilee Chinn is capturing all the still photos and static visuals seen on all social-media platforms and will be positioned at field level to shoot action shots during the game; Social Media Manager Nolan Mattson handles the posting and execution of the team's strategy; and Video Producer Landen Brocato is recording footage to be distributed via the club's digital channels.

In terms of the bigger picture, this once-in-a-lifetime game means something different to each person working on it. For Brocato, it'll be the start of a new era: after 2 years at North Dakota State University and eight months with the Kansas City Royals, he is working his first official game with the Cincinnati Reds. For Votto, both the movie and his participation in this game will transcend any ordinary day on the diamond:

I was raised on this movie. My family had a collection of VHS tapes and one of them was Field of Dreams. I would watch it often. ( spoilers ahead)

- Joey Votto (@JoeyVotto) August 10, 2022

My father passed away 14+ years ago. So it is impossible for me not to feel an emotional connection to the moment where Ray asks his father for a catch. One more moment together.

- Joey Votto (@JoeyVotto) August 10, 2022

Getting the opportunity to play a game at the mythical field that sowed the seeds of hope for a Major League Baseball career is a significant moment for me. Couple that with the father/son
LINK: https://www.sportsvideo.org/2022/08/11/live-from-mlb-at-field-of-dream...
See more stories from svg

More from Sports Video Group

26/09/2022

SVG Europe @ IBC 2022: The Complete Collection of Video Interviews from the Show Floor

SVG Europe @ IBC 2022: The Complete Collection of Video Interviews from the Show...

26/09/2022

SVG, YoSy Media Team Up To Launch HBCU Bridge Initiative

SVG, YoSy Media Team Up To Launch HBCU Bridge Initiative Students at 100+ HBCUs will be connected to internships and careers in sports-TV production and broadca...

26/09/2022

Bally Sports+ Launches Widely as In-Market Live Sports Streaming Takes Noted Step Forward

Bally Sports Launches Widely as In-Market Live Sports Streaming Takes Noted Ste...

23/09/2022

Ratings Roundup: ESPN Sees 22% Increases on WNBA Coverage; Aaron Judge's Hunt for 61 Home Runs Fuels Viewership on YES Network

Ratings Roundup: ESPN Sees 22% Increases on WNBA Coverage; Aaron Judge's Hun...

23/09/2022

Behind the Mic: Shams Charania Stays at Stadium; ESPN Re-Signs Field Yates to New Multi-Year Deal

Behind the Mic: Shams Charania Stays at Stadium; ESPN Re-Signs Field Yates to Ne...

23/09/2022

SVG PLAY: What's Next in Sports-Graphics Design?

SVG PLAY: What's Next in Sports-Graphics Design? Three leaders discuss the creative possibilities By SVG Staff Friday, September 23, 2022 - 10:44 am Pr...

23/09/2022

Stepping Stones: Sky Sports' Elisha Cunningham on Getting Her Dream Job as a Sports Sound Operator

Stepping Stones: Sky Sports' Elisha Cunningham on getting her dream job as a...

23/09/2022

SPORTEL Monaco Ready to Bring Sports TV Industry Together from Oct. 24-26

SPORTEL Monaco Ready to Bring Sports TV Industry Together from Oct. 24-26 By SVG Staff Friday, September 23, 2022 - 1:15 pm Print This Story | Subscribe ...

23/09/2022

Fox Deportes Debuts New Studios in Both Los Angeles and Mexico City

Fox Deportes Debuts New Studios in Both Los Angeles and Mexico City New control rooms, investment in LED walls mark studios interconnected via fiber By Brandon...

22/09/2022

SVG PLAY: What's New In the Innovative World of Real-time Augmented Reality and Virtual Reality Graphics?

SVG PLAY: What's New In the Innovative World of Real-time Augmented Reality ...

22/09/2022

SVG's Remote Production Forum Sees 200+ in Los Angeles, Discusses Heightened Role of Technology in a Post-COVID Workplace

SVG's Remote Production Forum Sees 200+ in Los Angeles, Discusses Heightened...

22/09/2022

NBC Sports Brings Captains Cam' to Presidents Cup Coverage from Quail Hollow Club

NBC Sports Brings Captains Cam' to Presidents Cup Coverage from Quail Hollo...

21/09/2022

Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal

Bayer 04 Leverkusen Signs with Newsbridge in Multi-Year Media Hub Deal By SVG Staff Wednesday, September 21, 2022 - 11:06 pm Print This Story | Subscribe ...

21/09/2022

Sportradar to Power Hard Rock Sportsbook's In-App Streaming

Sportradar to Power Hard Rock Sportsbook's In-App Streaming By SVG Staff Wednesday, September 21, 2022 - 11:11 pm Print This Story | Subscribe Story...

21/09/2022

Toronto Blue Jays Inject Energy Into Rogers Centre With New 1080p HDR-Capable Control Room, Videoboard

Toronto Blue Jays Inject Energy Into Rogers Centre With New 1080p HDR-Capable Co...

21/09/2022

SVG PLAY: How Do the Los Angeles Rams Serve Up Content for SoFi Stadium's Massive Infinity Screen?

SVG PLAY: How Do the Los Angeles Rams Serve Up Content for SoFi Stadium's Ma...

20/09/2022

SVG PLAY: Go Behind-the-Scenes of the Virtual Studio That BBC Sport Launched For the Beijing 2022 Olympics

SVG PLAY: Go Behind-the-Scenes of the Virtual Studio That BBC Sport Launched For...

20/09/2022

SVG Sit-Down: Grass Valley CEO Andrew Cross Examines AMPP's Power, Evolution

SVG Sit-Down: Grass Valley CEO Andrew Cross Examines AMPP's Power, Evolution The long-time leader in hardware aims to be tops in software, too By Ken Kersc...

20/09/2022

The SVG Summit Heads Back to NYC on Dec. 12-13, Register Today!

The SVG Summit Heads Back to NYC on Dec. 12-13, Register Today! This years program includes deep dives with major networks, professional sports leagues By SVG ...

19/09/2022

Do Not Peek Entertainment Creates New Esports-Production Workflow for Odyssey Invitational

Do Not Peek Entertainment Creates New Esports-Production Workflow for Odyssey In...

19/09/2022

SVG PLAY: How ESPN Built a Special Graphics Package for Monday Night Football With Peyton and Eli

SVG PLAY: How ESPN Built a Special Graphics Package for Monday Night Football W...

19/09/2022

SVG Europe, Hazelden Betty Ford, Expand Addiction Support to European Sports Industry

SVG Europe, Hazelden Betty Ford, Expand Addiction Support to European Sports Ind...

19/09/2022

SVG Sit-Down: At IBC 2022, Vizrt Team Reflects on the Company's Transformation Since 2019

SVG Sit-Down: At IBC 2022, Vizrt Team Reflects on the Company's Transformati...

17/09/2022

HBS Broadcast Academy Directing Course To Be Held in NJ Oct. 3-6

HBS Broadcast Academy Directing Course To Be Held in NJ Oct. 3-6 By Ken Kerschbaumer, Editorial Director Saturday, September 17, 2022 - 12:01 pm Print This...

17/09/2022

HBS Broadcast Academy Directing Course to Be Held in NJ from Oct. 3-6

HBS Broadcast Academy Directing Course to Be Held in NJ from Oct. 3-6 By Ken Kerschbaumer Saturday, September 17, 2022 - 12:01 pm Print This Story | Subsc...

16/09/2022

College Football Preview 2022: SEC on CBS Gets Going With New C360 Pylon Cams, AR Graphics

College Football Preview 2022: SEC on CBS Gets Going With New C360 Pylon Cams, A...

15/09/2022

Behind The Mic: Meghan Triplett Joins YES Network As Brooklyn Nets Reporter, ESPN Signs Luis Miguel Echegaray to Multiyear Contract

Behind The Mic: Meghan Triplett Joins YES Network As Brooklyn Nets Reporter, ESP...

15/09/2022

WNBA Finals 2022: ESPN Brings the League Into the Surround-Sound Era

WNBA Finals 2022: ESPN Brings the League Into the Surround-Sound Era More microphones for more sources overwhelm sneaker squeaks By Dan Daley, Audio Editor T...

15/09/2022

WNBA Finals 2022: ESPN Covers Cross-Country Series With Deep Storylines, Top-Line Tech

WNBA Finals 2022: ESPN Covers Cross-Country Series With Deep Storylines, Top-Lin...

15/09/2022

Thursday Night Football Kickoff: Inside Amazon Prime Video's New State-of-the-Art IP Prime One Truck From Game Creek Video

Thursday Night Football Kickoff: Inside Amazon Prime Video's New State-of-th...

15/09/2022

Thursday Night Football Kickoff: Prime Video's Jared Stacy Says TNF Is Focused More on Being Great' Than on Being Different'

Thursday Night Football Kickoff: Prime Video's Jared Stacy Says TNF Is Focus...

14/09/2022

Behind Vivaro Media's Transmission of the FIFA World Cup Qatar 2022

Behind Vivaro Media's Transmission of the FIFA World Cup Qatar 2022 By SVG Staff Wednesday, September 14, 2022 - 8:29 pm Print This Story | Subscribe ...

14/09/2022

SVG PLAY: What Are the Growing Trends in Live Sports Graphics Technology? Vendors Speak Out

SVG PLAY: What Are the Growing Trends in Live Sports Graphics Technology? Vendor...

14/09/2022

IBC 2022 in Review, Part 2: Halls 8-13 Featuring Canon, Grass Valley, Lawo, Riedel, Ross Video, Sony, and More

IBC 2022 in Review, Part 2: Halls 8-13 Featuring Canon, Grass Valley, Lawo, Ried...

14/09/2022

IBC Show 2022: Audio - Mixers, Mics, Infrastructure Are Exhibitors' Focus

IBC Show 2022: Audio - Mixers, Mics, Infrastructure Are Exhibitors' Focus First in-person show since 2019 offers several IBC debuts By Dan Daley, Audio Edi...

14/09/2022

SVG New Sponsor Spotlight: Wesco's Phil Langley on Broadcast Technology Migrating Up Onto the Network

SVG New Sponsor Spotlight: Wesco's Phil Langley on Broadcast Technology Migr...

13/09/2022

SVG PLAY: CBS Sports Pulls Back the Creative Curtain on Its Portfolio-Wide Graphics Rebrand

SVG PLAY: CBS Sports Pulls Back the Creative Curtain on Its Portfolio-Wide Graph...

13/09/2022

IBC 2022 in Review, Part 1: Halls 1-7 Featuring Amagi, AWS, Blackmagic, Dolby, LiveU, Lumen, NEP, Zixi, and More

IBC 2022 in Review, Part 1: Halls 1-7 Featuring Amagi, AWS, Blackmagic, Dolby, L...

13/09/2022

Marshmello Remixes APM Music's Iconic Monday Night Football Theme Song

Marshmello Remixes APM Music's Iconic Monday Night Football Theme Song The 50-year-old music gets a contemporary vibe' By Dan Daley, Audio Editor Tu...

12/09/2022

Live from IBC 2022: Monday's Latest from Amsterdam

Live from IBC 2022: Monday's latest from Amsterdam By SVG Staff Sunday, September 11, 2022 - 23:23 Print This Story The SVG Europe and SVG Americas te...

12/09/2022

NFL Kickoff 2022: ESPN's Monday Night Football Gets Makeover With Remodeled Truck, Refreshed Imaging Arsenal, New Star-Powered Booth

NFL Kickoff 2022: ESPN's Monday Night Football Gets Makeover With Remodeled ...

11/09/2022

Live from IBC 2022: Sunday's Latest from Amsterdam

Live from IBC 2022: Sunday's latest from Amsterdam By SVG Staff Sunday, September 11, 2022 - 00:18 Print This Story The SVG Europe and SVG Americas te...

10/09/2022

Live from IBC 2022: Saturday's Latest From Amsterdam

Live from IBC 2022: Saturday's latest from Amsterdam By SVG Staff Friday, September 9, 2022 - 22:57 Print This Story The SVG Europe and SVG Americas t...

09/09/2022

Vizrt Group Acquires Flowics

Vizrt Group Acquires Flowics By Brandon Costa, Director of Digital Friday, September 9, 2022 - 5:33 am Print This Story | Subscribe Story Highlights Vi...

09/09/2022

Ross Video Acquires Cabled-Aerial Camera Developer Spidercam

Ross Video Acquires Cabled-Aerial Camera Developer Spidercam By Heather McLean, Editor Friday, September 9, 2022 - 6:00 am Print This Story | Subscribe ...

09/09/2022

Live from IBC 2022: Friday's Latest from Amsterdam

Live from IBC 2022: Friday's latest from Amsterdam By SVG Staff Thursday, September 8, 2022 - 22:57 Print This Story The SVG Europe and SVG Americas t...

09/09/2022

IBC 2022: Sony Demos New FR7; Industry's First PTZ With Full-frame Image Sensor, Built-in PTZ

IBC 2022: Sony Demos New FR7; Industry's First PTZ With Full-frame Image Sen...

09/09/2022

NFL Kickoff 2022: CBS Sports To Debut C360 Wired Pylon Cams, Improve Emmy Award-Winning RomoVision

NFL Kickoff 2022: CBS Sports To Debut C360 Wired Pylon Cams, Improve Emmy Award-...