AWS Announces General Availability of Amazon Nimble Studio

AWS Announces General Availability of Amazon Nimble Studio

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Brie Clayton April 29, 2021

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Amazon Nimble Studio makes it easy to set up a content production studio in hours, scale capacity based on demand, and render content faster and more cost-effectivelyAnjekumi, CalState University, Evil Eye Pictures, Shomen Productions, Sinking Ship Entertainment, and Spire Animation Studios among the first customers to build creative studios using Amazon Nimble Studio

Today, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), announced the general availability of Amazon Nimble Studio, a new service that enables customers to set up a content production studio in hours instead of weeks, with elasticity that gives them near limitless scale and access to rendering on demand. With Amazon Nimble Studio, customers can rapidly onboard and collaborate with artists from anywhere in the world, and produce content faster and more cost effectively. Artists will have access to accelerated virtual workstations, high-speed storage, and scalable rendering across AWS's global infrastructure so they can create content faster. There are no upfront fees or commitments to use Amazon Nimble Studio, and customers pay only for the underlying AWS services used.

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To get started, visit: https://aws.amazon.com/nimble-studio/

To bring high-quality visual effects, animation, and creative content to life, studios historically have relied on local high-performance workstations connected to shared file storage systems over low-latency, on-premises networks. Increased consumer appetite for premium content and experiences has driven greater demand for compute-intensive rendering of visual effects and animations. This ever-growing demand causes content production studios to over-provision their compute, networking, and storage infrastructure for peak capacity, which proves expensive, difficult to manage, and hard to scale. For example, a typical animated feature film now generates 730 terabytes of data and up to half a billion files, requiring more than 150 million core compute hours and coordination from hundreds of artists and engineers. Consumer demand for more content has also required studios to onboard talent from around the world, who then require high-powered workstations, specialized software, and high-speed storage and networking. All of these constraints can result in production delays, increased expenses, and lost opportunity for content production studios.

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Using Amazon Nimble Studio, customers can create a new content production studio in just a few hours. The creative talent then has immediate access to high performance workstations powered by Amazon Elastic Compute Cloud (EC2) G4dn instances with NVIDIA Graphical Processing Units (GPUs), shared file storage from Amazon FSx, and ultra low-latency streaming via the AWS global network. Amazon Nimble Studio gives content production studios the ability to start with as few resources as needed, scale up those resources when rendering demands peak, and spin them back down once projects are completed. Content production studios can onboard remote teams from around the world and provide them access to just the right amount of high performance infrastructure for only as long as needed-all without having to procure, set up, and manage local workstations, file systems, and low-latency networking. Amazon Nimble Studio supports both the Windows and Linux operating systems so that artists can work with their preferred third-party creative applications. Additionally, studios can use custom software applications and bring them into Amazon Nimble Studio via Amazon Machine Images (AMIs), ensuring a seamless migration from on-premises to cloud infrastructure. Amazon Nimble Studio is the latest AWS solution for media and entertainment customers, joining the AWS Thinkbox Deadline render management application as a core capability supporting content production. Media and entertainment leaders like Discovery, Disney, EuroSport, Formula 1, FOX, HBO Max, Peacock and Weta Digital use purpose-built AWS solutions that help content creators, rights holders, producers, and distributors accelerate reinvention across five key industry business areas: content production, direct-to-consumer and over-the-top (OTT) streaming, broadcast, media supply chain and archive, and data science and analytics.

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