Unwind with ITV - ITV launches new nightly mindfulness programme
Following World Mental Health Day, ITV has announced the launch of Unwind with ITV, a daily series of calming and reflective programming encouraging mindfulness and self-care, as a new strand running in twilight hours on ITV, for those who are awake at that time, whatever the reason. It will also gently direct people to sources of mental health support and information.
Produced by Rock Oyster Media for broadcast on ITV, ITV2, ITV3, ITV4, STV and ITV Hub, Unwind with ITV represents what is believed to be a world first, offering viewers a new episode of mindfulness content 365 days a year.
ITV worked in close collaboration with Campaign Against Living Miserably to develop the series, and ensure it delivered on its goal of providing a space of relaxation and escape that anyone can benefit from, including those experiencing concerns with their mental wellbeing.
Over the next 12 months the series will feature calming scenes from Plymouth-based Rock Oyster's surroundings, from natural landscapes to urban settings and shots of local craft and agriculture. The programme will also feature ASMR-inspired animations, tips and tricks from members of the public on how they like to relax, and readings of poetry and prose. Each will immerse the viewer in a space that will promote relaxation and reflection.
With an unique audience due to its late night slot, encompassing everyone from new parents, insomnia sufferers, night shift workers and beyond, Unwind with ITV has joined forces with mental health charities to ensure anyone needing support can find it easily. Along with Campaign Against Living Miserably, Unwind with ITV will point to Mind, YoungMinds, The Samaritans, The Mix and SAMH at the end of each programme as sources of guidance and information for viewers.
ITV chose to develop this programming in support of its commitment to mental wellbeing, which includes the award-winning Britain Get Talking campaign, which first launched in October 2019 and saw 6.4 million people reaching out to friends and family as a result of the 2020 lockdown campaign. With more of a focus on 16-34 year olds, ITV2 and Campaign Against LIving Miserably have also partnered on two campaigns in 2021, which have led over 1.2 million young people to take action to support their mental health.
Adam Mitchell, Head of ITV Programme Strategy Communication said: Across our schedules we strive to reflect the lives of our viewers, and through our partnership with CALM we recognised that for many people, and for many different reasons, the middle of the night can be a lonely and often stressful time. Thats why weve commissioned Unwind with ITV to run every night of the year - to provide an accessible and peaceful space for anybody to take a moment to relax and escape.
Simon Gunning, CEO, Campaign Against Living Miserably said: From This Morning and #project84 to Britain Get Talking and our brilliant partnership with ITV2, CALM and our supporters are grateful for ITVs continued commitment to improving the mental health of the nation. We know the middle of the night can be a lonely time for many people for countless reasons, and so we hope this new groundbreaking initiative will reach people who are up late at night, and provide a moment of calm for anyone not feeling great.
Charlotte Davis, Creative Director, Rock Oyster Media said: Now more than ever, there's a real and genuine need to support mindfulness and mental wellbeing. Rock Oyster, along with the amazing South West production community (Pushed, Red Air & Twofour Post), are thrilled to play their part in ITV's groundbreaking programming initiative. As a fiercely proud regional indie, we hope the beautiful landscapes on our doorstep provide the ideal space for viewers to Unwind.
Susie Braun, Director of Social Purpose, ITV said: ITV's Social Purpose is to shape culture for good, with a particular focus on encouraging people to look after their mental health through campaigns like Britain Get Talking. Unwind with ITV is a welcome new addition to our wellbeing offering - we hope this programme provides a chance to tune out and reflect, whatever's keeping you awake.
About ITV Social Purpose:
ITV is More Than TV. We connect with millions of people every day, make content they cant get enough of, and reflect and shape the world we live in and we do all of this through the power of creativity.
Reflecting and shaping the world we live in gives us a great opportunity: to change ITV for better, and to use our content to reach and inspire positive change in the wider world. This is ITVs Social Purpose - shaping culture for good. We do this across four focus areas: Better Mental and Physical Health, Diversity & Inclusion, Climate Action and Giving Back.
For more information, please visit itvplc.com/socialpurpose
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Unwind with ITV - ITV launches new nightly mindfulness programme
