Sony Pixel Power calrec Sony

SailGP Focuses on Social Media Audiences During Inaugural Season Finale With Grabyo

14/10/2019

SailGP focuses on social media audiences during inaugural season finale with Grabyo By Heather McLean, Editor

Monday, October 7, 2019 - 17:08

Print This Story

The Australian SailGP Team F50 skippered by Tom Slingsby AUS races across Sydney Harbour

Global sailing league SailGP is strategically using its digital media output to bring new viewers into the sailing fan base, as the fast-maturing competition seeks to give the sport a makeover in order to increase its popularity.

Tim Godfrey, SailGP chief marketing officer, told SVG Europe: I absolutely see this as a racing product, not just a sailing product. The F50, which is the class of boat we use, is currently the fastest course racing sailboat in the world. It's extreme.

This is a super-charged version of the sport. This is competitive inshore racing; this is not the Ocean Race a year-long race around the world - this is fast racing on the water that leaves you wanting more.

Delivering highlights to social

SailGP captured vast social audiences during its 2019 finale by delivering real-time highlights to social media using Grabyo.

Godfrey commented: We wanted to supercharge our final two events of the season by thinking about how we could attract new audiences. We obviously have our live, linear product distributed over many broadcasters globally, but we wanted to think about how to add to our owned and operated channels.

We chose Grabyo to enable our near-live clipping, clipping big incidents throughout the racing, he said.

Godfrey said that previously, SailGP was clipping and sharing itself in a labour-intensive process. Before, we were essentially clipping the moment' and manually posting it out to our channels, whereas with Grabyo it's a seamless, one-click, which enables us to post to multiple channels at one time.

Sail GP in New York

Pushing the limits

The nature of SailGP is to push the limits of the sport. As such, Grabyo's browser-based video tools allowed the digital team to create and share social videos that explained and explored the technology of SailGP's fleet of six F50 catamarans.

As the dramatic events of the final race unfolded, Grabyo's cloud video platform enabled SailGP to clip, edit and deliver social videos and highlights to Facebook and Twitter in real-time. Fans across the world were able to access live video updates from the waters in Marseille as they happened.

The most thrilling moment of the race, when the Australian and Japanese boats nearly touched during a daring manoeuvre, was shared to social media moments after it happened, creating a live buzz across social media.

Godfrey added: We've enjoyed a phenomenal first season, which was capped off by a thrilling last day of racing. It was vital to us to be able to share the drama and excitement of SailGP with people all over the world, and Grabyo enabled us to do so live, allowing fans to feel like they were there.

Aaron Duckmanton, Grabyo head of marketing, commented: The final race day of SailGP's brilliant first season is a perfect example of why sporting leagues need to ensure they can easily deliver content to fans worldwide in real-time. Sport is unpredictable, and nobody wants to miss a moment of the action; social platforms still represent the best platform for sports like SailGP to grow and educate audiences.

Next season plans

Established in 2018, the organisation's first year of operation included the inaugural season of SailGP, which visited three continents across five events, 29 races and a spectacular championship finale between the year's top-two national teams.

Godfrey said of SailGP's first year of existence and the technologically advanced approach it has taken to broadcasting that SailGP has pushed technology to the limits this year. We're quite a mature broadcaster after only five events. I sometimes have to remind myself it's only been five events! he added.

In terms of next season, we want to enhance the app and grow the sport, taking it outside of our core sailing fans, continued Godfrey. We see digital and broadcasting working in tandem. Being able to drive the [new] fan [to broadcasts] via near-live clips [is key]. If you are a fan or if aren't an avid fan, and you come across a near-live clip that links to a broadcaster, you can click on that.

He added: We'll certainly have a period of consultation with our partners on what has worked and what didn't work as well, and we'll talk to our global broadcasters before we make any decisions for next year. More analysis is going to be key, demystifying sailing terminology, making it more understandable for fans for years to come will be important.
LINK: https://www.svgeurope.org/blog/headlines/sailgp-focuses-on-social-medi...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...

04/06/2026

Bitmovin and Akamai Support NRJ Groups Deployment of Akamai Adaptive Media Player 2

Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...

04/06/2026

Telestream to Exhibit at InfoComm 2026 with Live Production and Media Workflow Demonstrations

Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...

04/06/2026

Sony Announces RIALTO 65 Image Sensor Block for VENICE 2, Targeting 2027 Release

Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...

04/06/2026

KOKUSAI DENKI Electric America to Exhibit 4K and Remote Production Solutions at InfoComm 2026

KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...

04/06/2026

Bell Media to Carry All 104 FIFA World Cup 2026 Matches Across TSN, RDS, and Streaming Platforms

Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...

04/06/2026

MASV Case Study: How MASV Reduced Miami HEAT's Road Game Video Transfer Times by 85%

The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...

04/06/2026

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports product...

04/06/2026

NESN Appoints Fahad Haider as Vice President of Operations and Engineering

NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...

04/06/2026

Sports Broadcaster, Executive, and Author David J. Halberstam Dies

David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer. Over his l...

04/06/2026

Grass Valleys Ben Dolinky on Offering Teachable Technology to College Students Across the Country

Although collegiate production programs are tasked with delivering high-quality ...

04/06/2026

Prime Video Caps First NBA Season With Sports Emmy Win, Carries In-House Production Into WNBA Campaign

California studio, two production trucks, global distribution system are combine...

04/06/2026

TikTok and Sundance Collab Launch Micro-Series Storytelling Program

New global program empowers and supports storytellers through scriptwriting course and access to industry experts TikTok and Sundance Institute today announce...

04/06/2026

Celemony announce Tonalic ARA support for Cubase & Nuendo

Steinberg DAWs now boast in-depth Tonalic integration Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...

04/06/2026

GearExpo UK: Microphone Update

Get Hands-On With Over 20 Mic Brands GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...

04/06/2026

Positive Grid launch Reactor amp range

Combos feature new Amplifier Intelligence engine Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...

04/06/2026

Is Your Job Making You Work this June?

Is Your Job Making You Work this June? 4 June, 2026 Media releases SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...

04/06/2026

Statement regarding unauthorised use of SBS logos on third party social content

Statement regarding unauthorised use of SBS logos on third party social content 4 June, 2026 Media releases SBS has become aware of social media posts in c...

04/06/2026

TiVo: TV Viewing Hits Post-Pandemic Peak

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Bitmovin and Akamai Support NRJ Group to Deploy Next Gene...

Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...

04/06/2026

American Underground Opens at American Tobacco Campus, Completing a 16-Year Full-Circle Story

American Underground (AU), the Startup Hub of the South and a community of mor...

04/06/2026

Nielsen: Thunder Rolls as NBA's Most-Watched Team

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

AI Drives Lenovo's 2026 FIFA World Cup Broadcast Plans

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

ATSC Conference Looks Beyond Traditional TV for 3.0 Success

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

ATSC Awards Highest Technical Honor to Julia Kenyon

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Lumine Group to Acquire Synamedias Video Network Business

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

BFOA Launches 5th Annual Giving Day

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

Hemisphere Media Group Brings WAPA+ Fast Channel to Prime Video

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

APTS to Hold June 4 'Protect My Public Media Day'

Share Copy link Facebook X Linkedin Bluesky Email...

04/06/2026

NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI

NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI Brie Clayton June 3, 2026 0 Comments RTX Spark - a 1-Petaflop Superchip, the Full...

04/06/2026

Inside the Peaky Blinders: The Immortal Man Grade

Inside the Peaky Blinders: The Immortal Man Grade Brie Clayton June 3, 2026 0 Comments Simone Grattarola discusses shaping the look in DaVinci Resolve...

04/06/2026

Cine Gear Expo Announces 2026 Awards of Excellence Recipients

Cine Gear Expo Announces 2026 Awards of Excellence Recipients Brie Clayton June 3, 2026 0 Comments Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...

04/06/2026

St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume

St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...

04/06/2026

'All the Truth in My Lies' Coming to Netflix on August 28

Back to All News All the Truth in My Lies Coming to Netflix on August 28 Entertainment 04 June 2026 GlobalSpain Link copied to clipboard Download the imag...

04/06/2026

Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at the Enders TMT Leaders Live 2026 Conference

Back to All News Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...

04/06/2026

Turn Your Living Room into a Stadium With the New FIFA World Cup: Launch Edition' Game, Exclusively on Netflix Games June 11

Back to All News Turn Your Living Room into a Stadium With the New FIFA World ...

04/06/2026

Keeping conversations real on LinkedIn

Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News LinkedIn Corporate Communications Share LinkedIn Facebook ...

04/06/2026

Culture and family at the centre of new RT travel series

BackStory follows four Irish young people as they travel back to their parents' homelands Modern Irish identity is enriched by cultures and influences from...

04/06/2026

Forecast: Fun Ahead - 18 Games Join in June to Stream on GeForce NOW

June's forecast with GeForce NOW: 100% chance of gaming. GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...

03/06/2026

SES Launches Multi-Orbit Satellite Inflight Connectivity on Viva Airlines

SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...

03/06/2026

CFP, ESPN, and TNT Sports Announce 2026-27 College Football Playoff Broadcast Schedule

The College Football Playoff, ESPN, and TNT Sports have announced kick times and...

03/06/2026

RED Digital Cinema to Host Panels and Demos at Cine Gear Expo 2026

RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations. P...

03/06/2026

Roku Launches Soccer Zone for FIFA World Cup 2026

Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...