Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms Published monthly, The Scoreboard brings consumer behaviors and trends to life with interactive data visualizations.
Reston, VA September 16, 2025 Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of The Scoreboard, an interactive destination that showcases behavioral insights, including how consumers watch and engage with content. Fueled by Comscore's cross-platform data - from TV and digital to social and theatrical - it brings consumer trends to life through storytelling and vivid data visualizations, showcasing how Comscore's intelligence powers businesses of every kind by highlighting the breadth of challenges we solve for the clients we serve.
Each month, The Scoreboard surfaces timely stories drawn from Comscore's cross-platform data - turning complex behaviors into interactive modules. From showing how News dominates local TV viewership across markets, to illustrating how social chatter around Squid Game overlays with Netflix app usage to reveal the influence of our friends and networks, The Scoreboard brings cultural shifts and consumer behaviors to life in a way that's concrete, relatable, and easy to explore.
The Scoreboard illustrates the power of Comscore's assets and intelligence, showcasing the breadth and depth of what we offer, from syndicated digital data to bespoke solutions through CustomIQ. Whether you're a global brand or a local business, we can meet you where you are and deliver clarity on how consumers behave across platforms, said Jackelyn Keller, Chief Marketing Officer, Comscore. It delivers on our brand promise to translate complexity into something simple and accessible, providing actionable insights that show the real world in motion.
The Scoreboard is an interactive destination made up of modules, each showcasing a different Comscore data set or lens on consumer behavior. Some modules will be staples, refreshed monthly - like Box Office, grounding theatrical insights in ticket sales, or Content & Conversation, linking social buzz with viewing behaviors. Others will be more dynamic - such as Trendline or evolving Viewership modules - spotlighting measurement innovation, introducing new data sets, and highlighting emerging shifts in consumer behavior.
As a leading measurement provider that can illuminate the broad consumer journey - from national storylines to hyperlocal discovery - across screens, formats, and platforms, Comscore is setting a new standard for how insights come to life.
The Scoreboard gives users both consistency and discovery - revealing how audiences engage today while spotlighting the signals that point to what's next. More than a showcase of data, it reflects Comscore's unmatched ability to translate complexity into clarity.
Explore the latest edition at: go.comscore.com/scoreboard
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
press@comscore.com
More from comScore
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
03/09/2025
AI Assistants Go Mobile: Comscore Reports Surge in Mobile AI Tool UsageMobile adoption outpaces PC as AI tools fit seamlessly into connected life
RESTON, VA - ...
03/09/2025
Comscore Debuts AI-Powered Data Partner Network to Transform Audience Insights D...
05/08/2025
Comscore Reports Second Quarter 2025 ResultsRESTON, Va., August 5, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluat...
22/07/2025
Comscore To Announce Second Quarter 2025 Financial ResultsRESTON, VA, July 22, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
15/07/2025
Comscore Partners with HyphaMetrics to Launch Advanced Person-Level Audience Mea...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
10/06/2025
Comscore and Adelaide Expand Access to High-Quality, Attention-Optimized Curat...
04/06/2025
Comscore and ShowSeeker Partner to Bring Person-Level Data to Pilot Platform, A...
29/05/2025
Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Repor...
28/05/2025
Yahoo DSP Onboards Comscore's AI-Powered ID-Free Audiences for Efficient and...
06/05/2025
Comscore Reports First Quarter 2025 ResultsRESTON, Va., May 6, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
05/05/2025
Comscore Launches Certified Deal IDs in Magnite's SSP, Bringing Trusted Cont...
02/05/2025
Comscore at the 20th Annual Needham Technology, Media, & Consumer Conference RESTON, Va., May 2 2025: Comscore (Nasdaq: SCOR), a trusted partner for planning, t...
23/04/2025
Comscore to Announce First Quarter 2025 Financial ResultsRESTON, VA, April 23, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
16/04/2025
Comscore Secures Multi-Season Agreement with The Summit LeagueRESTON, Va. April 16, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing...
04/03/2025
Comscore Reports Fourth Quarter and Full Year 2024 Results RESTON, Va., March 04, 2025 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transact...
25/02/2025
Comscore Appoints a new Country Manager for the UKLONDON, UK, February 25, 2025 Comscore (Nasdaq: SCOR), a global leader in measuring and analysing consumer b...
21/02/2025
Comscore To Announce Fourth Quarter 2024 Financial ResultsRESTON, VA, February 21, 2025 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transac...
20/02/2025
Comscore Expands YouTube CTV Viewership Measurement to International MarketsCross-Platform Content Consumption Metrics Now Available in Canada, France, Spain, a...
30/01/2025
Jos Luis Espinosa es el nuevo Country Manager de Comscore M xicoCiudad de M xico, 30 de Enero de 2025 Comscore (NASDAQ: SCOR), socio confiable para la plani...
22/01/2025
Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measu...
21/01/2025
Proximic by Comscore Releases 2025 State of Programmatic ReportKey Findings Highlight Continued Growth in Programmatic Advertising, Shift from Linear TV to CTV,...
16/01/2025
Comscore Announces Unified Content MeasurementAdvanced self-service solution for content owners and creators bridges the gap between content valuation and audie...
14/01/2025
Comscore Expands Local Currency Partnership with Coastal Television's Media ...
02/01/2025
Comscore Appoints New Chief Marketing Officer Measurement innovator taps TV, streaming and digital ad veteran Jackelyn Keller for brand and product marketing e...
20/12/2024
Comscore Expands Long-Term Local Currency Partnership with Gray Media to Include...
16/12/2024
Cox Media Group and Comscore Agree to New Multi-Year Deal For Viewer Measurement...
20/11/2024
Comscore Awarded US Patent for Person-Level TV Audience Measurement, Transformin...
12/11/2024
Comscore Reports Third Quarter 2024 ResultsRESTON, Va., November 12, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evalu...
21/10/2024
Comscore partners with IAMAI for India's comprehensive CTV Study to deliver ...
11/09/2024
Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advert...
26/08/2024
Comscore and FreeWheel Forge Next-Gen Partnership, Further Enhancing Privacy-Resilient CTV and Contextual AdvertisingParamount among first to adopt new CTV audi...
21/08/2024
Comscore Campaign Ratings Now Integrated Into Basis Technologies for Comprehensi...
14/08/2024
Horizon Media Taps Comscore as Preferred Contextual Intelligence Provider to Tac...
06/08/2024
Comscore Reports Second Quarter 2024 Results RESTON, Va., August 6, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and eva...
30/07/2024
Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digita...
24/07/2024
Comscore To Announce Second Quarter 2024 Financial ResultsRESTON, VA, July 24, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting...
17/07/2024
Comscore Unveils Key Insights in 2024 State of Gaming ReportThe 2024 report underscores gamings popularity and highlights valuable cross-platform advertising op...
18/06/2024
Comscore and Kochava Partner To Unlock New Insights Tying Cross-Channel Consumer...
11/06/2024
Anzu Partners With Comscore's Flagship Cross-Platform Solution for Increment...
04/06/2024
Comscore at the 16th Annual Gabelli Media & Entertainment SymposiumRESTON, Va., June 4, 2024 Comscore (Nasdaq: SCOR), a trusted partner for planning, transact...
07/05/2024
Comscore Reports First Quarter 2024 ResultsRESTON, Va., May 7, 2024 Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating ...
06/05/2024
Proximic by Comscore Recognized in AdExchanger's 2024 Top 50 Programmatic Po...
22/04/2024
Comscore at the 19th Annual Needham Technology, Media & Consumer Conference RESTON, Va., April 22, 2024 Comscore (Nasdaq: SCOR), a trusted partner for plannin...
12/04/2024
Broadcast Industry Leaders Spearhead Investment in RUN3TV, Key NEXTGEN TV Applic...
08/04/2024
Comscore Reaches Multi-Year Exclusive Agreement With B&B Theatres for Its Indus...
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms Published monthly, The Scoreboard brings consumer behaviors and trends to life with interactive data visualizations. 
