A shared experience: Celebrating World Television Day 2022

From the World Cup to the Queens funeral, TV can still catch the attention of the masses. TVBEurope hears from a number of key industry executives as they analyse the trends that are reshaping how we produce, distribute and watch TV

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Published: November 21, 2022 Updated: November 22, 2022

From the World Cup to the Queen's funeral, TV can still catch the attention of the masses. TVBEurope hears from a number of key industry executives as they analyse the trends that are reshaping how we produce, distribute and watch TV

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Since 1996, when the UN General Assembly declared November 21st as World Television Day to mark the impact the TV had in our decision-making, the concept of television has changed drastically.

Today, although it still plays an important role in our lives, the television is no longer synonymous with a box with a screen for families to gather around. From OTT platforms to linear FAST channels, mobile devices to traditional TV sets, online to 5G to AI, when we say we're watching TV it can mean many different things. Industry executives review the events of the past year which proved that the TV can still catch the attention of masses - from the Queen's funeral to the war in Ukraine - while analysing the trends that are reshaping how we produce, distribute and watch these events.

Content creation tools to catch up with demand From local meetings to national news, the world's consumption of video continues to grow, driven by our ability to access and view content on any platform, across any device, and at any time.

Yet creating dynamic video content remains complex - with the tools required designed for broadcasters' or those with professional training, observes Graham Sharp, CEO, Broadcast Pix. At a time when everyone wants to create professional-looking video, we need to provide easier ways for their stories to be created.

He says integrated tools and hybrid workflow capabilities provide a better production experience, while touchscreens and smart devices increase flexibility of location and improve operator control.

User-friendly interfaces simplify control and make content creation more accessible for more people. This World Television Day, let's celebrate by thanking all of our content producers, from community volunteers, to student broadcasters and industry veterans.

Shared experience through broadcast Atomos, which makes monitor recorders, says it remains dedicated to making production technology accessible to as many video content creators as possible. It remains profoundly moving to experience large social moments through conventional broadcasts, to have that sense of a collective consciousness and a feeling that the entire world is watching with you, says Trevor Elbourne, CEO.

At the same time, we also celebrate the ways technological innovations, whether that be connected devices or cloud-based services, are breaking down the traditional barriers to entry.

But despite the inexorable shift of distribution from satellite/cable to the internet it is still linear TV and the main box in the living room around which we cluster for the biggest global events.

2022 has seen its fair share of such moments, and at these pivotal times it is the linear channels which form the heart of any broadcaster's multi-platform coverage, helping to inform the national and international debate and uniting audiences around key experiences, states Alison Pavitt, director of sales and marketing, Pebble.

If there's something that the past year and the recent pandemic have highlighted, it is the increasing importance of preserving this history through the archiving and digitisation of important assets, to respond to a growing demand for available content.

Television continues to hold and document an important part of our history as a society, adds Simon Jones, studio manager for UK, Iron Mountain Entertainment Services.

Even as OTT platforms supplement productions with the digitisation of existing analogue content, the need for proper asset storage grows. Jones points out that sports rights holders have benefited from the digitisation of broadcasts. One project overseen by Iron Mountain Entertainment Services saw almost 7,000 hours of Premier League football content digitised. These massive undertakings will enable viewers to rewatch iconic matches for many years to come, preserving these moments in sports history, he adds.

Mobile TV takes centre stage Although television still plays an essential role in our lives, it is no longer the foundation for content distribution and consumption, believes Williams Tovar, 5G media streaming solutions director, Ateme.

Today, 5G makes it possible to deliver content everywhere, while optimising resources and having even greater impact thanks to immersive and interactive experiences, he continues. In addition, 5G has the potential to play an increasingly important role in sustainable video streaming [which now represents up to 69 per cent of global mobile data traffic, according to the Ericsson Mobility Report 2022].

By adapting deployed resources to actual consumption, Tovar thinks sustainable TV streaming delivered over 5G networks can contribute to reducing the environmental impact of our ever-growing demand for entertainment content.

Combating fake news a priority Television does however continue to play a central role in reporting and influencing major domestic and global issues. This includes key challenges such as combating misinformation.

Recent turbulent events have put news producers under renewed pressure to manage profound technological and logistical obstacles, explains Michael Pfitzner, VP Newsroom Solution, CGI

The growth of fake news' has heightened scrutiny for broadcasters focused

LINK:	https://www.tvbeurope.com/business/a-shared-experience-celebrating-wor...
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