Univision's TUDN Virtualizes At-Home Ftbol Fans for Inaugural Copa por Mxico

Univision's TUDN Virtualizes At-Home F tbol Fans for Inaugural Copa por M xico The technology will be used for the upcoming 2020 Liga MX schedule By Kristian Hernandez, Associate Editor

Tuesday, July 21, 2020 - 10:10 am

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In Mexico, f tbol is the lifeblood of the sports culture. With venues closing their doors in response to COVID-19, the first-ever Copa por M xico was played without fans in the stands. Instead, Univision's TUDN deployed augmented reality and video conferencing to transport spectators from their living rooms to front-row seats along the pitch.

As fans watched each Copa por M xico match from home, TUDN gave a select few the chance to be virtually shown in the stands.

After evaluating multiple solutions with virtual fans, we took a different and innovative approach where we decided to take you into the stadium, says Alexis Salinas, senior director, technical creative services, TUDN. It was a combination of video conferencing with hundreds of fans watching the game on their computer or phone and proprietary, image-based camera tracking.

Packing an Empty Stadium: Three Iso Cameras, Unlimited Video Space for Virtual Crowd

In the U.S., franchises have resorted to implementing cardboard cutouts of fans inside their venues, but, for TUDN, the network was itching to flex its technological and creative muscles for this tournament. As momentum for virtual fans grew in Europe for leagues like Spain's LaLiga and Italy's Serie A and Coppa Italia, TUDN wanted to take it up a notch for this new eight-team tournament. To capture the vast digital landscape of tiny squares, the production team dedicated three cameras with the help of its camera-tracking partner in Mexico.

All of this was done in real time, which makes it different from the other implementations that we have seen in La Liga and Serie A, says Salinas. We feel that it was less intrusive and better integrated with the stadium. All of these fans were not really virtual, but they were virtually located inside the stadium. They were mapped into the bleachers with the same perspective [as the in-venue fans], so it provided a more fun experience for the at-home audience.

As three cameras provided feeds to the production team, the graphics team developed a transmission path and graphics layout for an incalculable amount of video real estate. There was essentially no limit on the number of fans since they could have multiple accounts, Salinas explains. If someone wanted one [box] for each team, they could have a virtual background with a logo of the team.

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Production Hurdles: Challenges Include Security Breaches, Maintaining Fan Participation

As with Major League Soccer s return to play in Orlando, the interactivity and intimacy that this platform presents is an impressive touch, but, for those working behind the scenes, the real-time element can present a challenge in terms of security. For this aspect of the operation, the network screened each call before allowing the caller into the pool of fans.

It was important for us to make sure that we didn't have any situation that is inappropriate on the air, says Miguel Angel Garcia, SVP, live events, TUDN. We worked with the clubs and their fan base to create a controlled atmosphere they were committed to, and [they were] well behaved.

Production in this ongoing pandemic is stressful enough. With virtual fans into the mix, these broadcasts became an ambitious yet daunting endeavor.

In our world, says Garcia, there were elements like sponsorship, commentary, a sideline reporter, and social media integrated into the games. Now there was another component, which takes a lot of your attention because our production team had to monitor every single window at the same time before sending them on-air.

Along with this added responsibility, the idea was solely dependent on fan buy-in. In an age when screen-time consumption is extremely high, less than full participation from selected fans would make this initiative a harder task to execute.

We needed to have a lot more people than what was expected, adds Salinas, because engagement for a complete game is a little challenging.

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Stateside Operations: TUDN's Miami Office Caters to the U.S. Audience

Although a bulk of the production was facilitated in TUDN's office in Mexico, the network's satellite location in Miami also played a vital role. For Copa por M xico, the stateside facility was the primary conduit for all on-screen graphics, including the virtual fans and sponsorship messaging that coordinated with each given match.

Since we have two facilities and a game that has different sponsorship in the U.S. and Mexico, we do what we call a dual production, where we insert all of our graphics and everything out of Miami, says Garcia. As far as implementation of sponsorship, graphics, and commentary, it all depends on which game is going to be on the air.

Planning Ahead: Production Hubs for Liga MX Fixtures

After being postponed a few months, the Torneo Guardianes - the temporary name for the Apertura section of the season to honor medical personnel fighting the pandemic - will finally be played at the end of this month. With resources from Miami, TUDN will be conducting a milestone achievement for these upcoming fixtures.

We're going to be remotely producing from two stadiums at the same time, Estadio Ol mpico Universitario and Azteca Stadium [in Mexico City], which will be the first time in Mexico, says Garcia. We already did it last season in Estadio Universitario [in San Nicol s de los Garza] and possibly a fourth one, so that allows for less people at the stadium. We w

LINK:	https://www.sportsvideo.org/2020/07/21/univisions-tudn-virtualizes-at-...
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