Sony Pixel Power calrec Sony

Shawn Maynard Discusses New Open Services Alliance for Media

20/02/2020

GAINESVILLE, Fla. Open Services Alliance for Media, a new industry alliance of vendors, media companies and consultants, launched last week with the aim of helping along the transition to cloud-based media workflows.

The Open Services Alliance for Media plans to do so by addressing the nagging details that are impeding the industry from transitioning. Among its first projects is to recommend steps to promote communications and fault monitoring among various media-related microservices running in the cloud.

The plan is to move fast more quickly than traditional standards bodies typically work and complete nearly all of the work necessary before handing the project off to an organization like the Society of Motion Picture and Television Engineers for final standardization, says Shawn Maynard, senior vice president and general manager of Florical Systems.

Florical is among the new alliance's founding members, which include: KQED, PBS, WarnerMedia, Disney ABC Television Group, NBC Universal, SMPTE, Media Answers, PFT, Axway, Hoot Works and Kline.

Maynard took the time to discuss with TVT the aim of the alliance, the problems it will be addressing, the timetable for its initial work and why it's necessary for a new industry alliance to address standards and best practices recommendations.

TVTechnology: Last week, the Open Services Alliance for Media announced its launch with a focus on open interoperability among service-based applications. The alliance has announced three pilot projects with the aim of developing initial documents and designs to promote standardization, best practices, education and tools to promote interoperability. Why not leave this to SMPTE?

Shawn Maynard: It's the same as AIMS [the Alliance for IP Media Solutions]. Eventually SMPTE adopted the work from AIMS, but AIMS had to pull together a group to even know what to provide to SMPTE to say: Hey, this has potential to become a standard.

This is an initial alliance very much like AIMS with the goal of saying: Hey, as we move toward the cloud and more agile technology, there are some big gaps with how that technology inherently works based upon our expectation as a business.

Since we can't expect the IT or the cloud architects to think like us, we have to provide them, based upon our experience, with what we would like to see within their services when designing for our media & entertainment industry.

TVT: Drill down on that a little bit in terms of microservices.

SM: We have a platform whether it's AWS, Google or Azure that maybe provides some base services that you can incorporate within your workflow. Then you have various different vendors that can create and write their own microservices that are singular-function microservices.

But how do they interop with one another? How do they communicate? And does the communication flow through in order to report up that there is a problem with an instance or that something is not working properly?

TVT: These are the types of monitoring and communications broadcast vendors have been doing for years with traditional technologies the things that are getting virtualized in the cloud.

SM: Currently we have a number of different monitoring software systems that monitor the health of our system. Well, there is no such thing in the microservices realm because there is not a standard of communication in order to trap errors or any kind of communication.

You would have to write something very custom for your workflow to see what you see now because now there is SNMP [Simple Network Management Protocol] and so forth traps being able to report the health of various devices.

Because there are standards, we can have a monitoring tool, and we know what we are going to see and we know how to react to it.

There is no such equivalent within the microservices realm, so that is the first thing we are tackling. It is to recommend various reporting structures and a layer in which it can report back and forth, and we can monitor our workflow.

TVT: What's your target for completing your initial projects and passing on recommendations to SMPTE?

SM: I think we definitely want to move as quickly as is feasibly possible, and hit before the annual conference for SMPTE [SMPTE 2020 Annual Technical Conference & Exhibition, Nov. 9-12, at the Westin Bonaventure in Los Angeles].

This isn't a negative, but SMPTE is not the fastest organization, and this technology is moving at a speed that a standards committee doesn't necessarily catch up to. That's why we have to move much more quickly and then hand off to a standards body.

TVT: What is your role with the new alliance?

SM: Florical is one of the founding members. Chris Lennon is leading the group.

TVT: The NAB Show is fast approaching. Does the alliance have plans for the show?

SM: I believe Chris is going to organize a series of talks to try to continue to generate interest and participation. We [the alliance] are not going to have a booth at this point.

He will be talking about the necessity and importance of us driving our requirements and why that is something we need to embrace.

TVT: Has the alliance reached out to SMPTE to let the society know it was forming?

SM: Yes, Chris has been in constant communications with SMPTE, and they are very aware of this group.
LINK: https://www.tvtechnology.com/news/shawn-maynard-discusses-new-open-ser...
See more stories from tvtechnology

North America Stories

11/07/2025

2025 Sundance Institute Producers Lab Fellows Announced

PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...

11/07/2025

L3Harris Delivers First P-8A Poseidon Aircraft to US Navy

L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...

11/07/2025

WETA Launches WETA+ Free Streaming Service

ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...

11/07/2025

TV Tech's Top Regulatory Stories of 2025

The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...

11/07/2025

Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025

Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...

11/07/2025

Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup

LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...

11/07/2025

SBE Survey: Certified Broadcast Engineers Earn More

Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....

11/07/2025

SmallHD Unveils Quantum 27 OLED Monitor

CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...

11/07/2025

Tegna Will Pay $225K to Settle FCC Investigation

The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...

11/07/2025

Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger

WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...

11/07/2025

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

11/07/2025

'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix

Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...

11/07/2025

Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3

Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...

11/07/2025

A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation

Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...

10/07/2025

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

10/07/2025

Sponsored: Robotic Deployments Are Transforming Local News

Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...

10/07/2025

Stuttgart Media University Upgrades Studio with Lawo mc56

Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...

10/07/2025

SMPTE Opens Early Bird Registration for Media Technology Summit

The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...

10/07/2025

TNDV Television Launches Aspiration 35 to Support Cinematic Workflows

NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....

10/07/2025

Key Code Education Launches Beginner, Intermediate Training Courses

BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...

10/07/2025

Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025

HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...

10/07/2025

Comments on FCC Ownership Rules Due in August

The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...

10/07/2025

Netflix Presents the Official Trailer for 'Superestar'

Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...

10/07/2025

From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream

In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...

10/07/2025

Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH

As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...

10/07/2025

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First Production

FOX Sports Reboots Small Control Room in Los Angeles as Hub for Vertical-First P...

10/07/2025

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint Venture Targeting Local-Sports-Media Market

SVG Sit-Down: MSE's Zach Leonsis, ViewLift's Rick Allen Go Deep on Joint...

10/07/2025

Bringing Culture Into Focus on My Brilliant Career': First Nations Voices Reshaping Storytelling on Set

Back to All News Bringing Culture Into Focus on My Brilliant Career': Firs...

10/07/2025

Daktronics and Grass Valley Announce Strategic Partnership to Deliver End-to-End Venue Solutions

Strategic Alliance Combines Daktronics' LED Display and Content Management S...

10/07/2025

Reach the PEAK' on GeForce NOW

Grab a friend and climb toward the clouds - PEAK is now available on GeForce NOW, enabling members to try the hugely popular indie hit on virtually any device. ...

10/07/2025

How to Run Coding Assistants for Free on RTX AI PCs and Workstations

Coding assistants or copilots - AI-powered assistants that can suggest, explain and debug code - are fundamentally changing how software is developed for both e...

09/07/2025

Through Their Lens: What Cinematographer Jomo Fray Saw at the 2025 Directors Lab

By Bailey Pennick There's something arresting about the way Jomo Fray captures the world. The cinematographer, now best known for his unparalleled work on ...

09/07/2025

How Sencore is Upgrading IPTV for the Hospitality Industry

Key Highlights Centralized management interface for full control, monitoring, and diagnostics Scalable, multi-site OTT decryption and distribution Secure int...

09/07/2025

L3Harris Appoints Rob Mitrevski to Lead Enterprise Pursuit of Golden Dome

MELBOURNE, Fla., July 9, 2025 - L3Harris Technologies (NYSE: LHX) has appointed Rob Mitrevski as President, Golden Dome Strategy and Integration, a new role cre...

09/07/2025

TAM Ireland awards programme data harmonisation contract to MetaBroadcast and Nielsen's Gracenote

Collaboration will result in improved data quality and understanding of genre-le...

09/07/2025

NAB Slams NextGen TV Critics for Protecting Their Turf

The National Association of Broadcasters is hitting back at critics who oppose its proposal to phase out the current ATSC 1.0 DTV over-the-air standard and tran...

09/07/2025

Zeam Launches on LG Smart TVs

Zeam Media's hyperlocal streaming platform Zeam has announced a new distribution deal with LG that will bring the streaming service to LG smart TVs and devi...

09/07/2025

TAM Ireland awards programme data harmonisation contract...

MetaBroadcast, the UK's leading metadata management specialist, announced today that it was awarded a three-year contract from TAM Ireland (Television Audie...

09/07/2025

Bitfocus transforms complex control for any media applica...

More than 700 professional devices and applications already integrated through open software Bitfocus, the specialist in media control and monitoring, is show...

09/07/2025

Actus Digital Transforms Broadcast Compliance with AI-Pow...

Actus Digital, a LiveU company, will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver a...