The biting of the medal has become an iconic symbol of victory at the Olympics. Coincidentally, the iconic Chicken McNugget is sometimes used to celebrate life's smaller victories. Whether you're a world-class athlete or a child who's scored his first goal...The greatest victories are celebrated with a bite.
Celebrate with a Bite is a nostalgic and spirited celebration of athletic triumph edited by Whitehouse Post s Meg Kubicka. The spot takes viewers on a ride through Olympic history, cleverly juxtaposing iconic medal-biting imagery with shots of fans across the world biting into McDonald's Chicken McNuggets.
Credits:
Client: McDonald's
Title: Celebrate with a Bite
Agency: DDB Chicago
Executive Creative Directors: Matt Eastwood, Tony Malcolm
Creative Director: Nancy Jordan
Associate Creative Director: Brian Boord, Chad Broude
Producer: Matt Green
Executive Producer: Liat Ebersohl
Production Company: Pytka
Director: Joe Pytka
Executive Producer: Tara Fitzpatrick
Line Producer: Gretchen Siss
Editing House: Whitehouse Post, Chicago
Editor: Meg Kubicka
Assistant Editor: Matt Jameson
Producer: Dawn Guzowski
Executive Producer: Dan Bryant
Audio/Sound Design: Gutenberg
Audio Engineer/Sound Designer: Nick Papaleo
Finish/FX: Filmworkers Chicago
Visual Effects Artist: Rob Churchill
Producer: Derek de Board
Executive Producer: Lisa Long
End Tag Animation: Vitamin
About Whitehouse Post:
Whitehouse Post believes in the art and craft of editorial storytelling built in a creative and supportive environment. Central to this philosophy is an emphasis on nurturing the best young talent into excellent storytellers who consider the importance of visuals, music and sound working together. Production and finishing partnerships with sister companies Cap Gun Collective and Carbon VFX, as well as with design-driven production company Gentleman Scholar, further cement Whitehouse Post as an invaluable creative resource for its clients. The studio's deep reel of notable spots for high-profile brands and work on feature films and documentaries have earned hundreds of honors from AICP, BTAA, D&AD, Clio and Cannes.
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The biting of the medal has become an iconic symbol of victory at the Olympics. Coincidentally, the iconic Chicken McNugget is sometimes used to celebrate life's smaller victories. Whether you're a world-class athlete or a child who's scored his first goal...The greatest victories are celebrated with a bite.
