Photokina 06: ZEI at Photokina 06: Photography Hands-on

OBERKOCHEN/Germany, 15.09.2016.

Touch, test, ask questions. Experiencing ZEISS products will have priority at the stand (hall 2.2, C018) of ZEISS, a German-based optics company, during Photokina, the world's biggest photography exhibition, which runs from September 20 - 25 in Cologne. Visitors can test ZEISS camera lenses and explore the world of photography in a playful way inside a mega lens.

A mega lens and the North Sea as testing ground

ZEISS lenses for still and cine cameras that are available on the market can be tested on location. To do that, visitors will have access to different cameras from ZEISS partners Sony and ARRI, as well as from Canon¹⁾ and Nikon²⁾. Visitors who want to bring their own camera can compare the ZEISS lenses with their own focal lengths. In order to create conditions that are as realistic as possible for photographers, ZEISS has built a North Sea landscape with a lighthouse, dunes and canopied beach chairs at its 800-square-meter stand.

At Photokina 2016 we at ZEISS want to make it possible for visitors to experience our brand, and we want to familiarize them with the fascination of optics in its many facets, says Winfried Scherle, Executive Vice President Consumer Optics Business Group at ZEISS. That includes of course showing our new products. At the ZEISS stand visitors will be met by an enormous lens that they can walk through. This mega lens is not only ideally suited as a photographic motif; inside the lens, visitors will learn interesting things about the world of optics: How do different focal lengths impact an image? What exactly does depth of field mean and what effects can you achieve with it? What sort of stresses and strains does a ZEISS lens have to withstand? How can a special coating on the lens improve a photograph?

New lenses for DSLR cameras, for the iPhone 3) and virtual reality glasses

ZEISS will present various new products during Photokina 2016: three focal lengths for the ZEISS Milvus family (ZEISS Milvus 2.8/15, ZEISS Milvus 2.8/18 and ZEISS Milvus 2/135) for DSLR cameras, the portrait lens ZEISS Loxia 2.4/85 for mirrorless full-frame cameras from Sony, and the compact, light-weight cine lens ZEISS Lightweight Zoom LWZ.3 21-100mm/T2.9-3.9 T*. For users who want to get more out of their smartphone camera, an accessory lens for mobile photography called ExoLens with optics by ZEISS, could be interesting. The three focal lengths of ExoLens can be mounted on an iPhone using a bracket. The virtual reality glasses ZEISS VR ONE Plus can also be tested at ZEISS' stand. When combined with a smartphone, these glasses take visitors into virtual worlds with the help of 360-degree videos and games.

At the stand visitors can learn more about the partnership between Sony and ZEISS, which began 20 years ago and continues to create benefits for the customers to this day. ZEISS will also provide information about the company's other business areas. For example, using the i.Profiler ^plus from ZEISS, visitors to Photokina can have their vision analyzed. Nature lovers can inform themselves about ZEISS binoculars and spotting scopes and test these products both at the ZEISS stand and in the ZOOM area outside.

During the entire trade fair, a team of experts from ZEISS will be available to answer questions about ZEISS products, photography in general and optics.

For all those who cannot attend Photokina, ZEISS will report live from the ZEISS stand on Facebook. www.facebook.com/carlzeisslenses

For more information: www.zeiss.com/camera-lenses

More information about the 20-year partnership between Sony and ZEISS:

http://lenspire.zeiss.com/en/sony-and-zeiss-what-photographers-should-know-about-the-partnership/

<sup>1) Canon is a brand or registered brand of Canon Inc. and/or of other members of Canon Group.


2) Nikon is a registered brand of Nikon Corporation.


3) iPhone is a brand of Apple Inc.</sup>

Press contact

J rn Leonhardt

Camera Lenses

Phone: +49 7364 20-4694

Fax:

joern.leonhardt@zeiss.com

Press Contact Americas

Nicole Balle

Marketing Manager Americas

Carl Zeiss SBE, LLC

Phone: +914-681-7747

Mobile: +914-602-867

nicole.balle@zeiss.com

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities. In fiscal year 2014/15 the company generated revenue approximating 4.5 billion with around 25,000 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

Further information at www.zeiss.com

Consumer Optics

The Consumer Optics business group combines the companys business with camera and movie lenses, binoculars, spotting scopes, hunting optics and planetarium technology. It is represented at the Oberkochen, Wetzlar and Jena sites. The business group is allocated to the Vision Care/Consumer Optics segment. In fiscal year 2014/15 the segment generated revenue of 1.007 billion

LINK:	http://applications.zeiss.com/C1256A770030BCE0/WebViewTopNewsAllE/5CD1...
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