Todo lo malo que nos pasa en la vida es para mejor. Es con ese lema optimista que el personaje Candinho (Sergio Guiz , Por Siempre), un joven t pico del interior, lidera la trama de Qu Vida Buena!, telenovela que Globo lanzar en 2018 en el NATPE. La trama cuenta con un lenguaje sencillo, y con una historia ligera y humor stica, inspirada en el cl sico iluminista C ndido, o el Optimismo de Voltaire y en las comedias del cine brasile o y radionovelas. Este lanzamiento de Globo va a divertir y cautivar al p blico alrededor del mundo con personajes adorables, ganchos de final de cap tulo emocionantes y una rica producci n de poca.
Escrita por Walcyr Carrasco, autor de Verdades Secretas, ganadora del Emmy Internacional y otros xitos mundiales como Rastros de Mentiras y El Clavel y la Rosa, Qu Vida Buena! est ambientada en la d cada del 40, en la capital y en el interior de S o Paulo. La telenovela cuenta la historia de Candinho, un joven ingenuo, que fue abandonado cuando a n era un beb , contra los deseos de su madre, y que parte rumbo a la gran ciudad para tratar de encontrarla. Tambi n tendr la oportunidad de volver a ver al amor de su vida. En esta b squeda, contar con el optimismo y el buen humor como aliados para enfrentar los obst culos de la vida, incluyendo las artima as de dos manipuladores que aparecen en su camino.
Divertida y entretenida, y al mismo tiempo profunda, Qu Vida Buena! se gan a los brasile os. Durante su exhibici n en el horario de las 18 horas, la telenovela registr una de las mayores audiencias en este horario en los ltimos a os, con un alance diario promedio de 36 millones de personas y el 50% de participaci n. A lo largo de la exhibici n, la trama tambi n fue un xito en las redes sociales, con 963.000 menciones, lo que la llev a aparecer en los Trending Topics de Brasil m s de 400 veces.
Qu Vida Buena! cuenta con una producci n de alta calidad y un impecable trabajo de direcci n, vestuario, escenograf a y caracterizaci n que cautivan al espectador. Para imprimirle el aire del interior y de la poca a la telenovela, fueron hechas grabaciones en granjas y centros hist ricos de ciudades del interior del estado de R o de Janeiro. Adem s de escenas de gran ciudad en lugares emblem ticos de la ciudad de S o Paulo, que todav a representan escenarios de los a os 40. Cerca de 100 personas participaron en estas grabaciones, que duraron tres semanas.
La telenovela tambi n cont con escenas grabadas en los Estudios Globo, en R o de Janeiro. En un rea de aproximadamente 11.000 m se reprodujeron los escenarios importantes para la trama, como el centro de la ciudad de S o Paulo, una zona residencial, una tienda de telas, una boutique de ropa, una confiter a y el restaurante donde algunos personajes se encuentran. Adem s de esta ciudad esc nica, fue construida tambi n la sede de la granja Dom Pedro II, donde vive una de las familias de la trama, de estilo t pico del siglo XIX. Y por ltimo, se reprodujo una estaci n de radio de la poca, ya que en la trama existe la radionovela Herencia de Odio, que muchos personajes siguen diariamente.
La trama ligera, rom ntica y divertida se combina con la actuaci n de grandes actores como D bora Nascimento (Avenida Brasil y Flor del Caribe), Fl via Alessandra (Dinosaurios & Robots), Eriberto Le o (Insensato Coraz n), Bianca Bin (Preciosa Perla), Rainer Cadete (Verdades Secretas), entre otros.
NATPE 2018
Globo estar en la Tresor Tower, suite 1701, durante el Natpe 2018, que se celebra del 16 al 18 de enero. La empresa brasile a, que produce, exhibe y distribuye contenido multig nero alrededor del mundo para diversas plataformas, ofrecer su tradicional desayuno de exhibici n en la ma ana del d a 16 (de 8h a 10h, en el sal n Glimmer de la Torre Versalles), donde lanzar su nuevo cat logo de t tulos in ditos.
Simult neamente al evento, el reel promocional estar disponible en globo.com/licensing, junto con adelantos, episodios, fotos, sinopsis y mucho m s de la cartera Globo para el 2018.
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Todo lo malo que nos pasa en la vida es para mejor. Es con ese lema optimista que el personaje Candinho (Sergio Guiz , Por Siempre), un joven t pico del interior, lidera la trama de Qu Vida Buena!, telenovela que Globo lanzar en 2018 en el NATPE. La trama cuenta con un lenguaje sencillo, y con una historia ligera y humor stica, inspirada en el cl sico iluminista C ndido, o el Optimismo de Voltaire y en las comedias del cine brasile o y radionovelas. Este lanzamiento de Globo va a divertir y cautivar al p blico alrededor del mundo con personajes adorables, ganchos de final de cap tulo emocionantes y una rica producci n de poca.
