Digital/Linear Convergence - What Does it Mean and Why Does it Matter?

For years, the media industry has been talking about the convergence of digital and linear, both in terms of content and ad sales. We recently sat down with Will Offeman, WideOrbit's Chief Product Officer, to talk about what convergence means and why the conversation has taken on an added sense of urgency. A summary of what Will had to say follows, but we also recorded the conversation.

LINK:	https://www.wideorbit.com/blog/digital-linear-convergence-why-does-it-...
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