Sony announces the MDR-000X

Industry-leading noise cancellation

Personalised features never seen before including; Personal NC Optimizer, Quick Attention and Ambient Sound Mode

High-Resolution Audio for better than ever sound

Today Sony launches the MDR-1000X, industry-leading[1] noise cancelling headphones. With flagship noise cancelling performance this pair of premium headphones offers the most responsive cancelation of ambient sound frequency range on the market.Extending the range of wireless and noise cancelling headphones already available from Sony, the 1000X is the first to let you own your listening experience by tailoring the noise cancelling features to your ears with a Personal NC Optimizer' function. And showcases for the first time Quick Attention' mode that lets you place the palm of your hand to the outside of the headphone ear cup to have a conversation with someone, without taking the headset off. These unique listening experiences are brought to you by newly developed SENSE ENGINE [2].

SENSE ENGINE is a new technology from Sony that integrates unique audio signal processing and analysing techniques. This technology provides a superior listening experience for every single sound, including music and ambient sound to each users taste.

These are also the first headphones with the DSEE HX built in to upscale compressed music from any source to near High-Resolution Audio sound quality, even in wireless.

The best of the best

The 1000X stand out from the crowd. A number of advancements have been put into these headphones to make them Industry-leading, such as the signal processing to pursue the best noise cancelling performance with upgraded filtering process, optimized dual noise sensor technology and newly developed ear pads.

Outstanding performance is guaranteed with the Personal NC Optimizer', analysing the shape of your head and how you wear the headphones, ensuring a tailor made experience every time you listen to your favourite track or latest movie.

Hi-Resolution Audio is the chosen file format to listen to your music in the way the artist truly intended and the 1000X headphones brings the best sound right to your ears. Sony DSEE HX upscaling also means that non High-Resolution Audio files are as near to this standard as they can possibly be.

Hassle free travel

The Quick Attention' mode means that you'll never miss a word spoken to you when wearing these headphones. It's instantly activated by simply placing your hand on the side of the headphone housing to allow natural sound straight through. This means that you don't have to remove your headphones to hear what you need of the world outside of what you are listening to. You won't have to miss the flight attendants drink order on the airplane.

Making the most of noise cancelling, the Ambient Sound Mode' setting changes the sound condition so that you can enjoy listening to music while catching the ambient sound outside, this lets you stay engrossed yet aware, catching every word being said around you.

Sony has removed the need for a wired connection while ensuring the same great sound quality but without the worry of getting tangled up in wires. Bluetooth technology lets you quickly connect to your phone or music player. Adding to the list of features to make sure you have the highest quality listening experience is LDAC and the S-Master HX [3].

Smooth listening everywhere

Long days at the office or quiet time at the library are no longer a problem as the 1000X wireless and noise cancelling headphones have a mammoth 20 hour battery life[4]; you can take these headphones with you on a flight to a far flung destination on a single charge.

These headphones have been designed with the style conscious traveller in mind, they are as good to wear as they are to look at. With swivel and folding structure, they can quickly be stowed away in your bag ready to jet off to your next destination.

Available in two colours, black or grey beige, the headphones come with their own durable leather case.

MDR-1000X is priced at £330 and will be available from October.

www.sony.co.uk/ifa

- Ends -

Technical specifications

Model name MDR-1000X

Type Dynamic, closed

Driver unit 40mm, dome type(CCAW Voice Coil)

Sensitivity 103 dB/mW (when the power is on)98 dB/mW (when the power is off)

Frequency response 4 Hz 40,000 Hz

Impedance 46 at 1 kHz (when the power is on)

16 at 1 kHz (when the power is off)

Battery DC3.7V : Built-in lithium-ion rechargeable battery

Charging time Approx. 4 Hours

Usage hours Continuous music playback time : Max. 20 hours(NC ON), Max. 22 hours(NC OFF) continuous communication time : Max. 24 hours(NC ON), Max. 26 hours(NC OFF) Waiting Time : Max. 34 hours(NC ON), Max. 120 hours(NC OFF)

Weight(exclude cable Approx. 275g

Headphone cable Approx. 1.5m, silver-coated OFC strands, gold-plated stereo mini plug

Headphone cable plug Gold-plated L-shaped stereo mini plug

Supplied accessories Micro USB cable (approx. 50cm) Plug adaptor for in-flight use Headphone cable (approx. 1.5m) Carrying case

For more information, please contact your local PR manager or:

Rachel Batchelor, Corporate Communications, Sony Europe

rachel.batchelor@eu.sony.com / +44(0)1932 816851

About Sony Corporation: Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $72 billion for the fiscal year ended March 31, 2016 Sony Global Web Site: http://www.sony.net/

1 As of September 1st 2016. According to research by

LINK:	http://presscentre.sony.eu/pressreleases/sony-announces-the-mdr-1000x-...
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