CBS Sports HQ Builds Three New Studios in Fort Lauderdale, Revamps Graphics for Greater Focus on Sports Betting The new space will play off the original facility in Stamford, CT By Kristian Hernandez, Associate Editor
Friday, November 20, 2020 - 1:16 pm
Print This Story | Subscribe
Story Highlights
Since launching in February 2018, CBS Sports HQ has prioritized the wants and needs of sports fans who flock to digital-oriented outlets. While the COVID-19 pandemic forced many networks to delay projects, the streaming channel cut the ribbon on three studios - one for morning and afternoon shows, one focused on fantasy programming, the third for podcasting - in Fort Lauderdale, FL.
We've been in the midst of planning for the last 18 months, says Kieren Portley, SVP/executive producer, programming and production, CBS Sports. We wanted to build out a facility that goes hand-in-hand with how we've transformed our business from a website to a multimedia destination.
Expanded Space: Diversified, Creative Dimensions Are the Core of Construction As an entity under the CBS Sports umbrella, CBS Sports HQ has indeed come a long way from its humble beginnings. With a consistent increase in media rights and other properties, the direct-to-consumer platform understood that this sudden influx would mandate physical expansion. Despite the pandemic, Portley and a pair of engineering experts - Director, Video Engineering and IT Operations, Dan LaTerra and Senior Video Engineer Keith Pryor - went to work on enlarging space atop the existing infrastructure in the channel's control room in Stamford, CT.
Anchor Chris Hassel on CBS Sports HQ's main set in the Fort Lauderdale facility
We had only one control room where we were trying to do a lot of things, says Portley. [Dan and Keith] have done an amazing job with figuring out how to distribute content and achieve what we want to from two different locations.
Having finalized an internal strategy, the team turned to third-party vendors for the construction. Diversified was called in to handle system integration of three production-control rooms. Creative Dimensions Production Designer James Yates took the lead on building the physical sets for each control room. When the dust settled, three studios came to an astounding 13,000 sq. ft. of space.
Given the nature of digital programming, CBS Sports HQ filled the control rooms with straightforward technology from a linear perspective: a Ross Video Carbonite production switcher and Inception for newsroom rundown, Dante audio workflow with Yamaha and Lectrosonics equipment, Dalet for asset management and video playout, RTS for intercom, Image Video for tally, and Grass Valley for video routing and multiviewers. The facility handles outside contributors' calling in from remote locations, via NewTek Talkshow.
We're relying on people that are using video-conferencing technology like Skype, TVU, LiveU, and BitFire Networks, Portley says. All of our writers and contributors are remote.
Betting Lines, Fantasy Advice: On-Screen Look Shifts From L-Bar to Enlarged Ticker The buildout of three studios inspired the network to rethink another aspect of production: the on-air graphics package. When CBS Sports HQ debuted 2 years ago, the layout of information relied heavily on a static L-bar format. Portley understood that, while the concept allowed a boatload of information to be updated and conveyed in quicker fashion, the L-bar occupied a lot of on-screen real estate and viewers became so accustomed to its position that they tended to look at it less often.
One of the three new control rooms is now the exclusive source for fantasy-sports programming.
The main thing that we want to deliver to our fans is data-dense, data-rich, and data-driven analysis, he says. A lot of people don't even realize [the L-bar was] there after a while, so we wanted a really pronounced ticker because we know that people read up to down and left to right.
The new design, developed by | drive | studio, still permits a steady flow of content but in a cleaner, more organized manner. In addition, segmented graphics near the bottom of the screen give viewers a better look at the new space and provide a nice home for the network's real-time sports betting. For this extensive rebrand, the digital network teamed up with longtime graphics partner SMT to integrate the new look.
We've taken over 90% of the data - whether it be fantasy [updates], power rankings, or scores - and put them in the ticker, Portley explains. We've expanded the ticker several centimeters and made it taller by over 33.5%.
The network wanted to add dynamics and movement to the package to catch the viewer's attention. Ross Video's XPression graphics powers the lower-thirds and other templates.
All of the content that we have in that right rail is contextually linked to what you're watching, he points out. If we're talking about [Arizona Cardinals quarterback] Kyler Murray and the Hail Mary touchdown that he threw against Buffalo, we can bring in a slider with data that tells the story of the play.
What Comes Next: CBS Sports HQ Focuses on Tech Advances for Content Creation The new graphics package changed from a static L-bar and to an expansive ticker at the bottom of the screen.
With five total control rooms (three in Fort Lauderdale, two in Stamford), CBS Sports HQ is sitting pretty after less than three years of operation. Heading into the future, its north star will be the ever-changing improvements in technology.
I learned this a long time ago from my days at ESPN: technology is content, says Portley. Without the technology, we can't deliver the content. Without a technological vision, we won't be able to create content. It's going to evolve and change, but technology
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Back to All News
Netflix Unveils the First Look for Land of Sin' - Premier...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
CBS Sports HQ Builds Three New Studios in Fort Lauderdale, Revamps Graphics for Greater Focus on Sports Betting The new space will play off the original facility in Stamford, CT By Kristian Hernandez, Associate Editor 
