The NEXTGEN TV Logo is the consumer-facing brand for ATSC 3.0, helping identify which devices offer the advanced technology of ATSC 3.0 standards, currently being deployed across the United States.
Developed in an ongoing collaboration with CTA and the National Association of Broadcasters (NAB), Eurofins NEXTGEN TV Test Suite was first launched in 2019 and has evolved to comprise more than 250 tests covering requirements including ATSC 3.0 physical layer, signaling and ROUTE/DASH, AC-4 audio, 4K HEVC video, captions, interactive application environment, electronic service guides, advanced emergency alerts, watermarks, and other features of ATSC 3.0 standards.
CTA research forecasts U.S. TV shipments with NEXTGEN TV capabilities will increase from 2021 to 2022 by 500%, with 12 million units expected to ship by 2024. With this considerable increase projected for unit sales and multiple new broadcast stations planned to launch online into 2021 and beyond, these trends exemplify the accelerating pace of ATSC 3.0 adoption across the United States.
Brian Markwalter, senior vice president, technology and standards, CTA said:
CTA and our members from across the video sector developed the NEXTGEN TV name and logo to help consumers easily identify devices that deliver the benefits of NEXTGEN TV. The NEXTGEN TV Test Suite, developed in partnership with Eurofins and NAB, is key to the logo program and its message to consumers. We encourage all manufacturers of NEXTGEN TV-capable products to contact CTA for more information on our logo-use and product-certification program.
NAB CTO, Sam Matheny said:
The test suite for the NEXTGEN TV logo program assures confidence that ATSC 3.0 transmissions and receivers will work together properly. ATSC 3.0 technology has unparalleled flexibility and receiver manufacturers need to know that their products will respond appropriately to the wide variety of services that broadcasters may transmit. This new expanded set of tests for 2022 products will increase confidence from broadcasters to provide more services, from TV set manufacturers to implement more features, and from consumers to look for products with the NEXTGEN TV logo.
Eurofins Digital Testing also operates an independent test lab for ATSC 3.0 technologies, as well as its Arreios for ATSC 3.0 Test Tool, available to manufacturers opting to test for ATSC 3.0 conformance of devices in-house.
Furthermore Eurofins supplies the test suite used to verify compliance with ATSC 3.0 Security Authority (provider of service security and DRM licences for ATSC broadcast services) specifications.
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The NEXTGEN TV Logo is the consumer-facing brand for ATSC 3.0, helping identify which devices offer the advanced technology of ATSC 3.0 standards, currently being deployed across the United States.
