
The path to Porto: WRC readies for iconic Rally de Portugal By Adrian Pennington
Friday, April 26, 2024 - 08:40
Print This Story
After Monte Carlo, Sweden, Kenya and Croatia, the FIA World Rally Championship (WRC) moves to Portugal on 9 May for the start of the European gravel phase and promises spectacle in and around the scenic city of Porto.
As well as being the biggest sporting event held annually in Portugal, the Rally de Portugal is ranked as one of the championship's classic events with challenging stages including the legendary Fafe jump before the finish. Belgium's Thierry Neuville, who drives for Hyundai, heads into the event championship leader.
Rally de Portugal is a really big broadcast for us. It's a spectacular rally and one of our biggest in terms of on-site audience attendance, says Florian Ruth, senior director content & communication at rights holder WRC Promotor.
Difficult stages
This year's course is made up of 22 stages, more than any here since 2012, spread across a large geographic area and reaching a total length of 1,690km. This includes a night stage in the host city itself around the maze of beautiful streets converging on the river Douro and the famous Dom Lu s metal arch bridge.
This makes the event logistically complex.
We have a very experienced team on the ground and a very good partner with [Portuguese national broadcaster] RTP with whom we have an excellent relationship to make a great co-production, Ruth adds.
Florian Ruth
On the ground, RTP is supporting WRC with production facilities particularly for the Porto night stage. WRC runs four OB vans across the different stages with the live world feed gallery produced at WRC TV's production hub in Helsinki managed by technical production provider NEP Finland.
Aerial coverage is provided by two helis (one with Cineflex, another carrying Shotover) and a pair of drones. These are just four of over 100 camera sources. Each of the first 15 cars are fitted with three to four onboards (around 45 onboards in total). These are bespoke builds developed by NEP for the WRC.
For main stage coverage feeds from the onboards, heli and some selected ground cameras are relayed via a relay plane to Helsinki. This isn't the only connectivity pathway.
Ruth explains: We can send feeds from the OB trucks via the plane and we can send line cuts from the trucks via satellite and also via LiveU. For example, we transmit all the live TV stages of the main race on satellite. Then, when the support categories [WRC2 and WRC3] begin, we switch to RF contribution. In addition, we have a variety of other camera crew also providing feeds via LiveU. All of RTP's feeds are contributed over domestic fibre, managed by Tata Communications.
In Helsinki, WRC teams produce the world feed adding commentary, graphics and final mix before distributing to right holders via fibre, by SRT streams or via satellite.
Races are produced in full HD encoded in HEVC, still considered by WRC and most leading live sports producers as a less complex production format than four channels of HD for 4K UHD.
Capturing the excitement
Editorially, a chief goal of WRC coverage is to combine the action on the circuit and in the cars with the excitement of the live event. To do this it selects camera positions from which it can pan from racing action to emotion in the crowd.
The stadium stages of the Rally de Portugal in particular, will focus a lot on the crowd atmosphere. We expect 30,000-40,000 spectators and we want to see their emotion, he adds.
Audio comms between driver and co-driver is a unique aspect to this motorsport and one which WRC coverage leans into. A multimedia box installed under the driver's seat records driver and co-driver exchanges and transmits them via the plane back to the Helsinki base. External mics on the car, positioned to pick up the engine as well as the sound of gravel (rocky or sandy) terrain, are also fed back from the car. Additional audio is gathered from mics arrayed around the circuit and among spectators.
Sunday's decisive stage will be made up of double passes through the 19.91km of Cabeceiras de Basto, of which 12.6km are completely new, and the iconic 11.18km of Fafe, attended by 100,000 people many of whom will have stayed to party overnight. The hillsides overlooking the sweeping bends that precede it are a magnet for fans.
The stadium stages of the Rally de Portugal in particular will focus a lot on the crowd atmosphere. We expect 30,000-40,000 spectators and we want to see their emotion
When the first car comes through, they sing like a football crowd and that is what we want to hear and transmit, says Ruth.
In all the team will produce 22 to 25 hours of live coverage across the four-day event culled from over 400 hours of total content. That translates to between 15TB and 20TB of material.
All key footage is transferred via fibre to the Helsinki hub. There the WRC produces daily highlights, news packages, digital clips, social media content and assets all of which lands in a new digital archive system launched in conjunction with Moments Lab (formerly Newsbridge). This WRC Championship is accessible to rights holders, broadcasters and sponsors.
DAZN deal
Last August, the WRC combined its various distribution platforms into Rally.TV, a 24/7 linear and OTT home of all rally and rallycross events. Its broadcast strategy is to serve rights holders and grow the audience for the product, which makes a recent carriage deal with DAZN significant. Rally de Portugal marks the start of its involvement.
As our co-operation with them is just about to start, DAZN first need to learn our product but we are having good conversations with them and they have some good ideas. Their editorial teams are very promising and the promotion they will do for us will help gro
More from Sports Video Group
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
30/06/2026
As Brazil's only way for fans to see all 104 matches, YouTube channel proves the power of digital...
29/06/2026
By Andy Rayner, CTO, Appear
The 2026 FIFA World Cup is the largest football tou...
29/06/2026
A new multi-country study from ESL FACEIT Group, Hero Esports, and Niko Partners estimates that 400 million Gen Z consumers regularly engage with esports, under...
29/06/2026
ESPN will mark America's 250th anniversary with a series of content initiatives across its linear, digital, and streaming platforms, including a special edi...
29/06/2026
The Esports Foundation has named OBSBOT the Official Camera and Webcam Partner for the Esports World Cup 2026, bringing the company's AI-powered imaging tec...
29/06/2026
Insight Productions has launched Insight Storm, a 53-foot mobile broadcast unit designed specifically for esports production, live entertainment, and digital-fi...
29/06/2026
Gravity Media once again provided broadcast, streaming, and content-distribution...
29/06/2026
The All England Lawn Tennis Club and IBM have introduced new and enhanced digita...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...
25/06/2026
Clear-Com has announced the successful deployment and testing of FreeSpeak Cell by RTL Deutschland during a live event production at the N rburgring race circui...
25/06/2026
Mobile TV Group (MTVG) has announced the launch of the MTVG Production Platform,...
25/06/2026
Sony Pictures Entertainment (SPE) has announced a $100 million strategic investment in Cosm as lead investor in the company's Series C financing round, acqu...
25/06/2026
FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concaca...
25/06/2026
Daktronics and Grass Valley have received the rAVe Pubs Best Solution for Large ...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...