FIFA World Cup 2022: In a First, FIFA Digital Captures Content via Phones Mobile-first content will be available for immediate distribution By Ken Kerschbaumer, Editorial Director
Monday, November 21, 2022 - 6:00 am
Print This Story
For the first time ever at a FIFA World Cup, the FIFA digital-services team will offer rightsholders content for distribution captured with mobile phones. It's all part of an enhanced digital-production and services strategy built on three technological pillars: the application programming interface (API), the software development kit (SDK) or white-label service, and availability for web and app-based content delivery.
An augmented-reality experience gives fans a new way to interact with statistics and more.
The mobile-first content, which will include key moments filmed for immediate distribution as near-live clips, is designed to bring fans a more intimate and authentic content experience. Complementing it is selected live content (like open training sessions and press conferences) that will also be made available for social-media distribution.
The content will be available alongside VOD clips, near-live multi-angle clips, and near-live statistics, as well as the cornerstone of FIFA's digital services: MatchCast, which provides access to multiple live feeds in an OTT format, allowing rightsholders to easily present fans with multi-feed streaming experiences around the clock.
Augmented-reality-enhanced coverage has also been developed, offering AR content to end users through their smartphones. The goal is to allow smartphones, aided by tracking data, to transform living rooms and other spaces into 3D data centers and enable fans to zero in on a specific player or team.
Also new are fan-engagement modules, which range from voting to announcements, fun facts, polls, quizzes, and ratings. The modules can be integrated into the rightsholder's digital services and help drive more interest and conversation around the World Cup.
The world of social media has come a long way since the 2010 World Cup, when players were prohibited from tweeting from inside the stadium. A dedicated digital team is creating content on and off the pitch, and the content is designed to be evergreen and format-optimized to stand apart on busy news feeds. Rightsholders can access it via a bespoke, web-based social-media interface that makes it easy for users to download any feature to use in online campaigns. That content includes short-form video with simple, enlarged text and thumbnails; a large volume of infographics with match statistics; and 1:1 aspect-ratio stills with metadata to best serve mobile-first fans.
More from Sports Video Group
24/04/2024
Howie Schwab - Beloved ESPN Researcher, Producer, and Trivia Star - Dies at 63 By SVG Staff
Wednesday, April 24, 2024 - 6:46 am
Print This Story | Subscri...
24/04/2024
Miss the SVG Venue Summit at Allegiant Stadium? All Panel Recordings Now Availab...
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir
Tuesday, April 23, 2024 - 10:40
Print This Story
With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff
Tuesday, April 23, 2024 - 4:05 pm
Print This Story | Subscribe
...
22/04/2024
NEP battles weather to keep the going good for Grand National coverage By Adrian Pennington
Monday, April 15, 2024 - 11:48
Print This Story
The 2024 Grand...
22/04/2024
ITV Racing under starters orders live at the Grand National Festival By Adrian Pennington
Friday, April 12, 2024 - 09:10
Print This Story
The Grand Nation...
22/04/2024
Inside the deal: EFL fans to view enhanced broadcasts for the next five seasons ...
22/04/2024
To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers ...
22/04/2024
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor Industry insights from key leaders on the NAB Show exhibit floor By SVG Staff
Mond...
22/04/2024
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO By SVG Staff
Monday, April 22, 2024 - 3:18 pm
Print This Story | Subscribe
Story Highlight...
19/04/2024
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Swi...
19/04/2024
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...
18/04/2024
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
17/04/2024
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas By SVG Staff
Wednesday, April 17, 2024 - 3:00 am
Print This Story
The NAB Show is in full sw...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
16/04/2024
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas By SVG Staff
Tuesday, April 16, 2024 - 3:15 am
Print This Story
The NAB Show is in full swing,...
16/04/2024
Live From NAB Show 2024: Calrecs Henry Goodman, Solid State Logics Tom Knowles o...
16/04/2024
Live From NAB Show 2024: The Switchs George Lopez on Remote Production, The Clou...
16/04/2024
Live From NAB Show 2024: LiveUs Steve Wind-Mozley on IP, REMI Solutions for Ligh...
16/04/2024
Live From NAB Show 2024: Blackmagic Designs Bob Caniglia on Upgrades to ATEM Pro...
16/04/2024
Live From NAB Show 2024: Canons Staff Gives a Tour of New Lenses, Multi-Camera C...
15/04/2024
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas By SVG Staff
Monday, April 15, 2024 - 3:00 am
Print This Story
The NAB Show is in full swing, a...
15/04/2024
Live From NAB Show 2024: Vizrts Nicholas Jameson on the Democratization of High-...
15/04/2024
Live From NAB Show 2024: Sonys Hugo Gaggioni on the Power of Sharing and Connect...
15/04/2024
Live From NAB Show 2024: Lawos Andreas Hilmer Walks Through HOME Apps, Dishes La...
15/04/2024
Live From NAB Show 2024: AWS Julie Souza on the Maturation of Live Sports Produc...
15/04/2024
Live From NAB Show 2024: FUJINON Lenses Stosh Durbacz on the Debut of the Duvo H...
14/04/2024
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas By SVG Staff
Sunday, April 14, 2024 - 12:41 am
Print This Story
The NAB Show kicks off today, a...
14/04/2024
Live From NAB Show 2024: Program Productions Bob Carzoli on Investment Growth an...
14/04/2024
Live From NAB Show 2024: Appears Thomas Bostr m J rgensen, Alex Pannell, and Ed ...
14/04/2024
Live From NAB Show 2024: Amagis Dan Marshall on Migrating On-Prem Data Centers t...
14/04/2024
Live From NAB Show 2024: Ross Videos David Ross on Celebrating 50 Years with Maj...
14/04/2024
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting ...
12/04/2024
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL&#...
12/04/2024
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings New and updated products boast IP and ST 2110, software systems, virtual control By Dan Daley,...
12/04/2024
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches The streamer made its league debut with the 2024 NWSL Challenge Cup on March 15 By Kr...
12/04/2024
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Broo...
12/04/2024
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collabor...
12/04/2024
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's D...
11/04/2024
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch By SVG Staff
Thursday, April 11, 2024 - 8:18 am
Print This Story | Subscribe
Stor...
11/04/2024
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Wom...
11/04/2024
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open The Famous Group played a pivotal role in its third consecutive project with the club By Kr...
FIFA World Cup 2022: In a First, FIFA Digital Captures Content via Phones Mobile-first content will be available for immediate distribution By Ken Kerschbaumer, Editorial Director 
