Samsung and Akamai Showcase Advanced Content Delivery Solutions for Mobile Networks

Samsung and Akamai Showcase Advanced Content Delivery Solutions for Mobile Networks on Feb 26, 2014 Companies demonstrate improved mobile web access

Samsung Electronics is demonstrating advanced content delivery solutions for use in mobile networks at this year's Mobile World Congress in Barcelona. Developed in coordination with Akamai, a leading provider of cloud services, demonstrations will highlight how mobile content delivery technology can significantly improve web page loading time, even in a heavily congested network environment.

Today's mobile web content has become more complicated and heavier due to the inclusion of higher resolution images and videos. A rapid increase in media traffic demand from smart devices carries an associated cost of network congestion, which leads to unforeseen bottlenecks and lower quality of service to end-users. In this challenging environment, mobile operators are demanding better ways to deliver content over their networks in order to improve user experience.

Samsung's demonstrations will also highlight mobile traffic prioritisation. This approach allows mobile operators to prioritise delivery of premium content over their network. As a result mobile operators can serve faster and more stable web page access to subscribers that use critical services, such as mobile banking or e-commerce.

In addition, the end-user service quality is improved by combining the mobile traffic prioritisation technology with Samsung's unique mobile caching solution, Smart Cache . Network latency is also minimised by up to 100% and mobile service providers can offer premium services to content providers and an SLA (Service Level Agreement).

Jungah Choi, Senior Vice President and Head of System Innovation Lab at Networks Business, Samsung Electronics said: Mobile operators are currently witnessing a rapid growth in mobile web activities such as mobile banking and e-commerce. Mobile content delivery solutions and traffic prioritisation are becoming key differentiators for mobile operators in an era when smart device are increasingly common. As a result, Samsung is focusing on developing innovative solutions for mobile content delivery such as Smart Cache as well as mobile delivery acceleration technologies. Our solutions not only provide a superior mobile user experience minimising network latency, but also open up possibilities for a variety of new business opportunities between the mobile operators and the content providers.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of televisions, smartphones, personal computers, printers, cameras, home appliances, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com

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